Evgeny Kogur
Chief Commercial Officer (CCO) at MegaPack LLC.- Claim this Profile
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Experience
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MegaPack LLC.
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Russian Federation
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Packaging and Containers Manufacturing
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1 - 100 Employee
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Chief Commercial Officer (CCO)
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Mar 2018 - Present
● Marketing ● Sales + export● Manufaturing● Development● Educational center● R&D ● Marketing ● Sales + export● Manufaturing● Development● Educational center● R&D
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Калео Глобал
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Russian Federation
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Wholesale
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Chief Commercial Officer (CCO)
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Sep 2016 - Feb 2018
● Management of commercial activities of a trading and manufacturing company● Management of a commercial unit of 130 staff:- Sales Support Department- Cold Sales Department- Sales Representatives Group- DIY Department- Marketing department (advertising, analytics, brand and product management)- R & D- Customer Service- Training Centre- Integrated Soluton Departmeent- Engineering Group● Formation of the sales department from the "scratch": Internet, DIY, retail, B2B, sales representatives● Organization of domestic aand international logistics● Organization of foreign trade activities (logistics, import, export)● Implementing CRM● Pricing● Assortment Management● Implementation of commercial, accounting, pricing and assortment policies● Organization of the maanufacturing process in Russia and the EU● Foundation of the training center● Franchising
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Marketing director
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Feb 2014 - Aug 2016
● Managment of marketing activities of the largest manufacturer of electric heating in the world;● Development and implementation of the company's marketing strategy;● Strategic and operational management of the brands;● Department of 27 staff:- a group of brand and product management,- group of graphic design,- group of industrial design,- group of analysts,- the pricing group,- Internet promotion group;● Elaboration of commercial policies of the company;● Assortment management more than 10 000SKU;● Comprehensive analysis of the company's products and commercial activities (ABC, XYZ, ROS, ROI);● Creation of the domestic and foreign advertising campaigns (ATL+BTL);● Management of trade marketing;● Interneet promotion (9 image sites, 2 e-commerce)● Development of distribution and branch networking;● Pricing entirely;● OEM and ODM managment;● Creation of an international B2B e-commerce portal;● Foundation of e-commerce logistics;● Management of the training center.
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Ruselprom Group
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Russian Federation
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Head of Marketing Department
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Dec 2012 - Feb 2014
● Creating the marketing activities;● Marketing planning;● Internet promotion;● Product managment;● Development of partner network;● Pricing;● Promotion.
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Marketing specialist
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Mar 2011 - Dec 2012
● Business planning;● Management of product category;● External analytics: production, import-export, competitive environment, pricing. Individual responsibility for pricing of some product categories; Management of department of external analytics lately;● Management and development of a dealer network, organization of events for its optimization;● The organization of participation in industry exhibition;● the Organization of stimulating actions. Calculation of cost efficiency, justification.
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Marketing director
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Dec 2009 - Jan 2011
● Development and implementation of strategy of development of trade information center, a management of this direction ("Allergodom" Ltd.) since September, 2010 - executive manager of Moscow branch;● Management of business activities and personnel;● Organization of the Import from China, EU - all cycle (search, logistics, a customs clearance);● Internet marketing - all complex (SMM, ContextAd, SEO);● Management of assortment group more than 800 names;● Management of the prices and purchases;● Media planning, work with TV channels: "Live", «Malakhov +» etc.;● Pricing of online and offline-shops, monitoring of competitors.
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Marketing specialist
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Nov 2007 - Dec 2009
● Budget making on marketing funds and expense control under the budget;● Participation in development of marketing strategy of industrial association in full "from scratch";● the Organization of high-quality researches and data processing on them;● Organization and conducting tender actions and exhibitions, including international;● Development and control of implementation of advertizing strategy of the company;● Organization of industrial espionage; ● Budget making on marketing funds and expense control under the budget;● Participation in development of marketing strategy of industrial association in full "from scratch";● the Organization of high-quality researches and data processing on them;● Organization and conducting tender actions and exhibitions, including international;● Development and control of implementation of advertizing strategy of the company;● Organization of industrial espionage;
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Deputy Chief of Staff, the unit commander
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Jun 2003 - Jul 2007
● Management of divisions in a peace time● Planning of business activities ● Management of divisions in a peace time● Planning of business activities
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Education
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International Institute of Economics and Law
Specialist, Marketing -
Military Institute, Ryazan