Product marketing manager

• Feb 2022 - Present

Growth Manager

• Dec 2020 - Nov 2021

Conducted 150 tests in 6 month and launched 3 products with profitable product fit Improved CTR by implementing feedback loop with creative team Increased CR from trial to paid by upgrading onboarding with a/b tests launched 2 apps by tests (searching new positioning and analysing market trends) Conducted 150 tests in 6 month and launched 3 products with profitable product fit Improved CTR by implementing feedback loop with creative team Increased CR from trial to paid by upgrading onboarding with a/b tests launched 2 apps by tests (searching new positioning and analysing market trends)

Product marketing manager

• Aug 2020 - Dec 2020

Implemented subscription based model for app that showed positive LTV prediction and 3 month payback period Increased CR to install by keywords and store page improvements Managed attribution project that led to 95% of all new traffic being attributed correctly Implemented monetization strategy and set media partners Increased D7 retention by implementing push campaign to drive features adoption Implemented subscription based model for app that showed positive LTV prediction and 3 month payback period Increased CR to install by keywords and store page improvements Managed attribution project that led to 95% of all new traffic being attributed correctly Implemented monetization strategy and set media partners Increased D7 retention by implementing push campaign to drive features adoption

Senior Product Marketing Manager BY

• Aug 2019 - Jul 2020

Increased AOV by improving «Suggested items» block to cart (segmentation by user cases) Launched 3 GTM campaigns in 6 month with 80% pre-sale orders (mid millions in $) accoried to internal Apple Inc. HQ targets Increased abandoned cart to purchase conversion from 15% to 23% by launching cross-channel comms Increased monthly reach in 1M new visitors by collaboration with top local influencers (2x compared to the best channel) Built partnership program that became one of the top5 channels Reduce CAC by dropping unprofitable paid channels and budget optimization. Increased CR from free to paid customers from 9% to 15% by launching CRM campaign with advanced segmentation and education around new user cases

Senior Product Marketing & Sales manager

• Aug 2018 - Aug 2019

-Brand marketing strategy -Brand positioning -Product management: launch and developing Nike global products -B2B management (new and existing clients, marketing support) -Event marketing: Nike Training Convention: 300+ participants, 3 sponsors (Herbalife (international, Russia), Aura (Minsk), training school (Minsk), 5+ partners, 5+ new OL, 5 international presenters (supporting, briefing), reporting presentation to global Nike team, writing text for event website and POS production, planning and implementation of digital campaign (targeting, GDN, paid search) -Affiliate management (searching sponsors, partners, briefing and management influencers according to brand position) -Communication strategy -Brand identity -Competitive analysis -SMM (targeting, written content) -Content management (writing articles, news, press/post releases)

Regional marketing coordinator

• Jul 2015 - Aug 2018

-Brand&retail marketing (2 store openings) -Year budgeting -Team creation (Production team, sport team, digital&design team) -Influencer marketing (searching & briefing new partners and influencers), +10 new influencers -Product management: launch and developing Nike global products (Nike+ running club &Nike+ training club): creation team (+5 coaches and pacers), finding location for events, sponsors, 5 product events, creation report presentation, videos and photo reports, writing news and press-releases (Tut.by, citydod etc) - Event marketing: Air Max Day: more 1000 participants, 10+ celebrities and OL, planning and implication digital campaign (targeting, paid search, GDN), finding location and final report presentation for global Nike team. -Content management (writing articles, news, press/post releases)

Event Organizer

• Sep 2011 - Sep 2014

- Event management: planning and supporting (10+ corporate events (HP, Samsung, logistic company (300+ participants) - POS production (creation layouts, printing) - CoralDraw and PS skills - Creation of marketing campaigns - Event management: planning and supporting (10+ corporate events (HP, Samsung, logistic company (300+ participants) - POS production (creation layouts, printing) - CoralDraw and PS skills - Creation of marketing campaigns