Experience

Indeez

• France
• Insurance
• 1 - 100 Employee

• Marketing and Communications manager

  • Apr 2023 - Present

  Paris, Île-de-France, France



Door 11 Branding Agency

• Co-Founder

  • Mar 2022 - Present

  Paris, Île-de-France, France +20 projects completed for beauty, luxury, food & hospitality brands. Based in Paris, available worldwide.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Campaign and Content Manager, VICHY (DMI)

  • May 2020 - Present

  Levallois-Perret, Île-de-France, France Responsible for Communications Development of the LiftActiv franchise (Vichy’s biggest anti-aging franchise, 200MM Euro): - 360 communications development (ATL, BTL, digital activation, e-commerce assets) for all the markets WW - Development of creative direction for the activation - Defining and executing Media and Digital strategy globally

• International Product Development Manager, VICHY (DMI)

  • Feb 2018 - May 2020

  Levallois-Perret, Île-de-France, France Responsible for Product Development of the LiftActiv franchise (Vichy’s biggest anti-aging franchise, 200MM Euro): - Product development / innovation pipeline (claim and concept development, packaging and formulation, collaboration with R&I, Supply Chain, agencies) - Collaboration with the Zones and key countries regarding launches and activation topics - Consumer insights and trends analysis Developed the LiftActiv Specialist franchise. Collagen Specialist became N1 anti-aging… Show more Responsible for Product Development of the LiftActiv franchise (Vichy’s biggest anti-aging franchise, 200MM Euro): - Product development / innovation pipeline (claim and concept development, packaging and formulation, collaboration with R&I, Supply Chain, agencies) - Collaboration with the Zones and key countries regarding launches and activation topics - Consumer insights and trends analysis Developed the LiftActiv Specialist franchise. Collagen Specialist became N1 anti-aging cream in EU pharmacies in 2019 and 2020. Created specific product portfolio for key markets (US, China, Brazil).

• Vichy Senior Brand Manager

  • Oct 2014 - Feb 2018

  Moscow, Moscow City, Russia Managing the Anti-Age and Daily Care portfolio of VICHY in Russia

• Vichy Brand manager

  • Feb 2013 - Sep 2014

  Moscow, Moscow City, Russia Managing of Make-up and Hair care portfolio of VICHY in Russia

• Management Trainee, L'Oreal Professionnel and Essie brands, Professional Products Divisions

  • Apr 2012 - Jan 2013

  Moscow, Moscow City, Russia Hair Care Participated in Essie nail products launch in Russia



British American Tobacco

• Italy
• Tobacco
• 1 - 100 Employee

• Brand assistant

  • Jan 2011 - Mar 2012

  Moscow, Moscow City, Russia Pall Mall, Rothmans brands