Membre du comité

• Aug 2023 - Present

mandate - Responsable du Marketing Digital pour NCAcademy

• Mar 2022 - Present

Creating the logique and Implementing marketing automation for NCAcademy. Creating Media Plan for the company and managing their Social Media. SEO

Co-Founder, Digital marketing manager

• Jan 2016 - Present

SEO auditing, market research, surveys and benchmarking analysis;monitoring Google trends and seasonality;analysing competitor presence and online performance;auditing and keyword research;offering strategy and technical recommendations;managing SM and creating media plans;providing guidance for resellers on positioning and improving visibility on Google Maps;creating ads and online events; she carried out a number of research projects, made SEO recommendations, implemented SEO for selected topics, and provided administrative support for the internal ticketing database. Show less

project launch /mandate - Event management + digital for Swissinterpro

• May 2022 - Sep 2022

Event management for Swissinterpro including all necessary digital set up and management as setting up online ticketing, social media, advertising, creative visuals, LP and article management, e-news for association members, collaboration with speakers, moderator, video team and providing after event analytics.

Co-founder/1 year mandate - Responsable du marketing for App Contact mind

• Mar 2021 - May 2022

Branding - Creating the App identity and the websiteAnalytics - Performing market research, SEO, testing.Advertising - app promotion

Branding for Une-coquette

• Aug 2020 - Oct 2020

Developing Brand identity for the accessory online shop

Mandate-SEO consultant for launching IGGI, Laurastar

• Jan 2020 - Apr 2020

SEO mandate consultant for 2markets: Switzerland and France. Website analysis. Behaviour analysis. Traffic Analysis. Recommendations for website optimisation.Keywords research. Keywords trends on the website. Google trends. Keywords analysis of the company vs competition. Keywords mapping. Keywords recommendations.Buyer persona for all Social Media channels. Recommendation for action.Content analysis. Competition performance vs chosen domain. Content recommendations. Media Planning Show less

Design and project manager manager for Gulf Air's corporate clients souvenirs production

• Sep 2019 - Dec 2019

Product creation for Gulf Air .Concept and design creation of customised prints and Souvenir products (silk scarves) for corporate clients (1 market) according to Gulf Air brand book. (From 0 to the packed product delivery and customer happiness).

Marketing & E-commerce manager for Beammehome.com

• Apr 2017 - Nov 2019

Rebranding of the product, logoSupporting the website transferInfluencer marketingBuild the social media and content strategy from scratch15 Pop-up stores creation and collaborations Adori, Safonov home boutique, Estetika, expo in Salle Polyvalente, Artisan marche de Noel, Maillard cafe, bank BCV, Ketrin shops, Lady's event, beauty salon, cafe La Place, Showroom with Lamodedistribution, Pointpro, Impact Hub, addictlab, iLab.SEOGoogle my businessAdvertising on Facebook, Google, Instagram, Ebay. Promotion on the SM channels (ebay, pinterest, instagram, facebook) Analysing and Reporting Show less

Mandate-Researcher & SEO consultant for Hotela.ch

• May 2019 - May 2019

Analysing the website performance of Hotela.ch. Ranking. Trends. Keywords research. Providing information about organic competition. Providing results and recommendations on improving

Mandate-Social Media platform Researcher and Consultant

• Nov 2017 - Nov 2017

Social Media platforms evaluation . Contacting company's representative, making research of available data about platforms.Performing Social Media platform evaluation (9 Social media platforms).Reporting in xls with all capacity and functions. Providing ppt presentation with recommendations.

Marketing & E-commerce manager, Brandfinity travel inspired maps.

• Nov 2015 - Apr 2017

Brandfinity- creative part. Project with travel inspired products.Product testing and Brand creation.Managing the Content for the websiteCreating the strategy and Social Media channels (Facebook, instagram, tweeter, pinterest)Webmaster at CMSVisuals creation.Creating surveysOrganising fundraising for startup

Identity webmaster for Vipstudent.ch

• Dec 2016 - Jan 2017

Vipstudent.ch Identity webmaster Pages identity creation and structuring for the website.

Administrator & General Manager assistant (FAO)

• Jul 2014 - Oct 2016

Appointed as single point of contact for airlines and staff matters. Organised main governance meetings with General manager and posted staff, partners, vendors, to ensure effective information sharing, constructive discussions and decision making. Provided succinct reporting and maintained project KPI, schedules, vendor's evaluation, quotation. Communicated with authorities. Ensured resources are properly allocated, acts pro-actively to increase quality and cost efficiency. Implemented new tools on country level. Ensures that gaps are identified towards resolution. Looked after company registration, certificates extension, internal documents. Organised and supported posted staff, including personal and family needs. Purchased Stationary for events. MAC administrator - agent's ticket caps. ASW administrator - managed agents via system Performed HR and finance supervision: payment and invoice control for appointed vendors, Staff expenses, Staff travel authorisation, staff rosters and salary payments. Increased market's transparency for accountable documents by investigating and tracking all documents and placing them to accounting system. Performed Vendors' stocks control and reports for HO. Increased station efficiency by managing tasks professionally. Helped General Manager, during executive decision-making process, generating customer and performance data reports, evaluating vendors' data, negotiated with the market on the local level, recommended actions for improvements. Streamlined operations by organising files and documents to implement improved workflow and organisation, including accounting documents. Organised meetings with partners and new year party completely for all team members. Facilitated day-to-day operations, including staff recruitment, manpower negotiations, registrations and business development. Show less

E-commerce & Admin (FAO)

• Jul 2009 - Apr 2014

Appointed as single point of contact for e-commerce,for 1 market representative for HO and RO for website matters & related issues towards resolution. Helped to HO in global launch (on country local level) of new friendly website version. Ensured that projects developed by Market reflect strategic priorities agreed by HO. Implemented first the Direct Sales in 1 market. Conducted periodic e-commerce reviews Manages e-commerce Projects in terms of governance, content, milestone deliverables and KPIs (including structure, content updates, promotions placing, creating landing and closed group pages and reports) First implemented SEO, best practices at market level Ensured that gaps are identified, action plans are put in place to drive continuous improvement for station. Supervised Mobile App launch, including translation and testing Launched Email marketing campaigns, including content, design, testing . Prepared reports to HQ on KPI on marketing campaigns performance and analytics, which increased their result almost by 60%. Attended and actively contributed to monthly departmental meetings, conferences. Increased online sales significantly through effectively implementing Online sales payment options, new technologies, channels, best practices, closely monitoring local market. Resolved problems for company in systems for agencies and corporate clients communication processes and tracking, maintained customer base. Worked with HO and marketing teams to create, deploy and optimise effective content and visuals for website. Coordinated innovative strategies to accomplish objectives and boost long-term profitability. Established, initiated and optimised business development strategies based on company targets, product specifications, market data and budget factors. Captured new customers by optimising business strategies and launching products to diversify offerings. Covered admin topics as General Manager assistant (mentioned in position above). Show less

Assisant to Station Manager and Head of Accountant

• Oct 2008 - Mar 2009

Assistance for Finance and Admin matters. Assistance for Finance and Admin matters.

Catering officer for Singapore Airlines

• Feb 2006 - Jul 2008

Appointed as single point of contact - representative for Onboard meal and Craft preparation before fly Participated in control, and acted as local representative during meal presentations at Airline food factory, during price and quality negotiation meetings. Performed load control, by supervising teams from catering, security, lost and found and cleaning services on board. Coached and mentored new team members to provide high-performing staff for optimum productivity. Regularly monitored loading progress alongside provided budgets to ensure cost-effective, efficient service provision. Carried out thorough risk assessment, ensuring continued compliance with company's health and safety regulations. Built firm but respectful relationships with staff, leading by example and providing continued encouragement for high levels of motivation and satisfaction. Executed on-time, under-budget projects by solving complex issues for senior leadership. Welcomed clients in upbeat and friendly manner. Reduced financial discrepancies by accurately analysing and managing customer orders and invoices for airline. Maintained all office documents, files, both electronic and hard copies, by organising and placing all accountable documents in SAP. Enhanced customer satisfaction ratings by resolving issues efficiently. Show less