Associate Project Manager

• Apr 2022 - Present

Events and Marketing Consultant

• Mar 2020 - Jan 2021

Marketing Supervisor

• Dec 2018 - Mar 2020

- Leading and implementing all marketing initiatives for the three locations within Toronto and Montreal (iFLY Toronto - Oakville, iFLY Toronto - Whitby, and SkyVenture Montreal in Laval) - Manages the Marketing Coordinator and Graphic Designer based in Montreal, assigning weekly directives and setting monthly priorities along with providing employee performance reviews - Reporting the results of current promotions and initiatives on a monthly basis, as well as suggesting improvements and alternatives for future efforts - Responsible for all marketing materials such as posters, brochures, newsletters and onsite signage, including writing and revising copy for new and existing items and ensuring materials and signage are in-stock and relevant - Manage all social media content for various platforms, such as writing content, sharing resources, engagement with our community, and responding to comments, messages or reviews in a timely manner - Manage Google and TripAdvisor platforms for both iFLY Toronto locations; modify web content as required for the iFLY Toronto website - Research external marketing event opportunities and organize logistics to actively promote iFLY Toronto - Design and organize onsite events, prepare communication materials and content to promote such events, plan and monitor budgets, source necessary vendors and prepare operations plans and schedules for the team - Review and manage requests from media outlets and influencers, and develop strategies to utilize their network, as well as organize media shoots to increase visibility of what we do and what we offer Show less

Event Coordinator

• Apr 2017 - Mar 2020

- Coordinate with all vendors, clients, and venue staff and communicate the agenda and event itineraries in order to meet strict timelines - Ensure every detail has been attended to, such as final head count for caterer, number of place settings and accurate floor plans, along with placement of favours, menus and miscellaneous décor - Proactively manage arising issues and troubleshoot any emerging problems on the event day - Establish client relationships by ensuring their needs are met throughout planning process and execution - Act as lead day-of coordinator and primary source of contact for duration of event Show less

Senior Event Planner

• Jul 2018 - Dec 2018

Responsible for various portfolios including; menu planning, rental coordination, logistics and event execution, inventory management, décor and event production along with the financial management of these details while managing and maintaining client relationships. Responsible for various portfolios including; menu planning, rental coordination, logistics and event execution, inventory management, décor and event production along with the financial management of these details while managing and maintaining client relationships.

Assistant Product Manager

• Aug 2017 - Jul 2018

- Monitored the product development process of private label brands (Presidents Choice, No Name, PC Blue Menu) to ensure effective implementation and execution of strategic plans - Supported the Product Manager & Product Developer with the development of product plans and complete product briefs - Managed the critical path for 90+ active projects and provide status update to team - Collaborated with cross functional partners including vendors, category management, sourcing, marketing, packaging, regulatory affairs, quality assurance, and supply chain to ensure that new product launches are successful - Chaired kick-off meetings with design team to ensure team alignment to the project strategy - Acted as a liaison between the project team, vendors and in-house editorial, design, and production teams - Created and analyzed reports from Microstrategy and SAP in order to build weekly sales reports to track growth and development Show less

Event Coordinator

• May 2016 - Aug 2017

- Gather event concept requirements from all departments within Life Time Athletic with a focus on adult social events - Prepare and manage event timelines, budgets, milestones and tasks lists for corporate resources and third party vendors - Responsible for obtaining vendor quotations and sourcing all practical aspects including bar/catering requirements, entertainment, and audio visual along with selecting specialized décor for each event - Assembling event team by ensuring an adequate number of staff resources are available for event day and coordinating tasks including set-up and tear-down - Creating promotional material for the event and acting as liaison between our project team and Social Media team to ensure project deliverables are aligned with corporate vision, mission and values - Act as the primary point of contact for event attendees, vendors, and corporate associates during project planning stages and throughout event - Host event kick-off meetings, weekly status reviews and conduct post-event tasks including budget evaluation, attendance, guest satisfaction and a full analysis of the overall event success Show less

Member Services Specialist / Marketing & Social Media Coordinator

• Jul 2013 - Jun 2015

- Assisted Department Heads with the creation and implementation of all large in-club events, along with exclusively leading various events with a focus on member engagement - Responsible for the marketing and media coordination for Life Time Athletic Mississauga - Managed the Facebook page and evaluated page reports based on Facebook analytics - Managed the organization of all member requests, paperwork and computer entry and led the maintenance of the CRM including processing member paperwork, address changes, cancellations, electronic fund transfers and payments - Provided customer service and assistance to members, such as helping with birthday party and camp inquiries, room bookings, departmental support and general support on a daily basis Show less

Vice President of Campus Life

• May 2012 - Apr 2013

- Organized 25+ events for up to 900 attendees that included venue selection, food and beverage, décor, seating and entertainment - Managed a $25,000 budget for over 30 Ignite (formerly Humber Students’ Federation) Clubs and Associations, involved in the decision of how funds should be allocated - Liaised with students, co-workers, reporters and other external partners, responding to enquiries and requests - Participated in governance and committee meetings, advocated for students, and engaged in the student community - Managed social media for Humber Students’ Federation, including Twitter, Facebook, Instagram and HSF website Show less

Sales Associate

• Nov 2009 - May 2012

Team Lead & Brand Ambassador

• Nov 2008 - Apr 2012

- Supervised a staff of 15+ on various in-field programs for consumer packaged goods, ensuring brand ambassadors were in attendance, properly executing, and delivering key messages during their shifts and providing feedback on performance - Accountable for conducting in-store sampling and research for consumer packaged goods and providing product feedback to head office for key message and product development - Responsible for executing all components of in-store events, with focus on set-up, intercepting and engaging customers, and exceeding sales objectives - Promoted leading edge consumer brands such as Cover Girl, Nice ‘n Easy Hair Care, and Diageo Show less

Creative/Administrative Summer Assistant

• Jun 2010 - Aug 2010

- Managed the creative and graphic proposals for various campaigns during the summer, most notably “A Taste of Streetsville”, including poster and advertising design - Main liaison for the BIA with over 20 small business owners in the Streetsville area - Provided administrative support for daily office duties, including reception, taking meeting minutes and filing tasks - Managed volunteers involved in various Village of Streetsville events throughout the summer, involving the distribution of tasks and responsibilities Show less

Sales Associate

• Nov 2007 - Feb 2010