Experience

R for Rabbit

• India
• Utilities
• 1 - 100 Employee

• PPC Executive

  • Apr 2022 - Present

  Ahmedabad, Gujarat, India - Plan & execute performance marketing campaigns across various channels - Google Ads, Facebook Ads, Bing Ads - Monitor and keep track of important funnels and events setup through Google Tag Manager.



Trishul Defence Academy - India

• Education Administration Programs
• 1 - 100 Employee

• Campaign Manager

  • Aug 2020 - Mar 2022

  Allahabad, Uttar Pradesh, India ● Input, serve, optimize, manage, and report on the performance and traffic of display, video, and app download campaigns Of Display, Video, App Downloads Campaigns. ● Ensure successful delivery of all campaign media and troubleshoot discrepancies as needed. ● Execute campaigns on a timely basis and troubleshoot live issues on Trishul Defence Academy pages. ● Analyze campaigns based on data grouped by metrics such as bounce rate, average time on site, cost of conversion, and CTR… Show more ● Input, serve, optimize, manage, and report on the performance and traffic of display, video, and app download campaigns Of Display, Video, App Downloads Campaigns. ● Ensure successful delivery of all campaign media and troubleshoot discrepancies as needed. ● Execute campaigns on a timely basis and troubleshoot live issues on Trishul Defence Academy pages. ● Analyze campaigns based on data grouped by metrics such as bounce rate, average time on site, cost of conversion, and CTR, and optimize based on findings. ● Allocate monthly budgets for branding, trafficking, and leads. ● Deliver campaigns across platforms including Google Ads, DV360, Facebook Ads, and Quora Ads. ● Execute end-to-end campaigns across platforms such as DV360, PPC/Search Ads, True-View, App Installs, Audience Based, Rich Media, Remarketing, and Facebook Ads Manager. ● Promote YouTube video content through True-View ads and optimize for likes, subscribers, comments, and the lowest CPV Show less



IWAY DIGITAL

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Digital Marketing Manager

  • Apr 2019 - Jul 2020

  Kanpur, Uttar Pradesh, India ● Collaborate closely with sales, media planning, and agencies to understand their advertising goals ● Provide daily reporting and campaign analysis to clients to track progress and optimize campaigns ● Develop strategy-based ad campaign plans for new and existing clients based on their objectives Like Leads, Branding, Traffic Etc. ● Successfully implement and manage ads campaigns for a variety of industries, including food, training courses, and defence academy ● Optimize campaigns… Show more ● Collaborate closely with sales, media planning, and agencies to understand their advertising goals ● Provide daily reporting and campaign analysis to clients to track progress and optimize campaigns ● Develop strategy-based ad campaign plans for new and existing clients based on their objectives Like Leads, Branding, Traffic Etc. ● Successfully implement and manage ads campaigns for a variety of industries, including food, training courses, and defence academy ● Optimize campaigns on a daily basis and provide ongoing reporting to clients ● Evaluate client goals and budget to suggest the best platform to run their ads campaign. ● Use tools like Google Tag Assistance and Facebook Pixel Helper to troubleshoot pixel issues and ensure proper tracking before campaigns launch. ● Leverage performance tools like Google Analytics, Microsoft Clarity, Facebook Insights, Google Tag Manager, Google MCC Account, and Facebook Ads Manager to provide detailed insights into campaign performance and make data-driven recommendations for optimization. Show less