Experience

Tonal

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Director, Customer Insights

  • Jan 2022 - Present

  San Francisco Bay Area



NortonLifeLock

• United States
• Computer and Network Security
• 700 & Above Employee

• Senior Manager, Insights & Strategy

  • Jan 2016 - Dec 2021



Lux Insights Inc.

• Canada
• Market Research
• 1 - 100 Employee

• Vice President

  • 2015 - 2015

  Led U.S. business development efforts including outreach, capabilities presentations, and proposal writing while growing existing client accounts. Led firm strategy and website re-design. Also, managed all U.S. quantitative and qualitative research studies.



Self Employed

• United States
• 700 & Above Employee

• Consultant

  • 2013 - 2015

  Managed primary market research services, including full-service project management, moderation, insights development, report generation and presentation. Studies include concept screens, positioning and branding work, and claim substantiation development.



Sony Interactive Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Sr. Manager, Consumer Insights

  • 2012 - 2013

  Led all research for PlayStation’s entire digital platform including PlayStation Network, PlayStation Plus, PlayStation Now, PlayStation.com, and non-game apps



Added Value Cheskin

• United States
• Advertising Services
• 1 - 100 Employee

• Strategic Director

  • 2011 - 2012

  San Francisco Bay Area Managed and executed custom research studies for Fortune 100 companies, uncovering insights with a fresh consumer, category, brand, and cultural perspective. Clients included Mini Cooper, Kraft, Qualcomm, and GlaxoSmithKline.



Sony Electronics

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Market Research Manager

  • 2007 - 2011

  Greater San Diego Area Spearheaded new product development and supported marketing strategy at the campaign and retail level. Consistently led ideation and brainstorming sessions with product planners, engineers, and designers. Key Contribution - Consulted with senior management in Tokyo, Europe, and North America and the led the redesign of Sony Electronics' product development process across all product categories. Over the course of two years, this initiative significantly transformed the scope and… Show more Spearheaded new product development and supported marketing strategy at the campaign and retail level. Consistently led ideation and brainstorming sessions with product planners, engineers, and designers. Key Contribution - Consulted with senior management in Tokyo, Europe, and North America and the led the redesign of Sony Electronics' product development process across all product categories. Over the course of two years, this initiative significantly transformed the scope and type of research conducted by internal clients. Show less



Directions Research, Inc.

• United States
• Market Research
• 100 - 200 Employee

• Senior Research Analyst

  • 2006 - 2007



Parker Marketing Research

• United States
• Market Research
• 1 - 100 Employee

• Sr. Analyst

  • 2003 - 2006