Experience

Elvie

• United Kingdom
• Wellness and Fitness Services
• 100 - 200 Employee

• Commercial Innovation Lead

  • Apr 2021 - Present



THE FOODSERVICE CENTRE LIMITED

• UK Category Manager

  • Feb 2018 - Apr 2021

  Develop and implement commercial strategy; end-to-end responsibility from Concept to Shelf; experienced in managing margin/revenue using various levers, including pricing, promotion as well as strategic procurement.



Imperial Brands PLC

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Global Category & Innovation Manager

  • May 2015 - Feb 2018

  Manage front end innovation (Idea to Gate 1). Co-chair monthly Idea and Concept Forum encourage consumer relevant ideas; owner of Gate 0. Responsible for Business Case development for Gate 1.Support 7 global brands by developing brand innovation strategy, building 3-year innovation pipeline, and delivering winning product propositions together with Consumer Research, Manufacturing and Global Engineering teams. Conduct category review to identify growth opportunities and white spots.

• EU Portfolio Development Manager

  • Oct 2014 - May 2015

• Brand Innovation Manager

  • Mar 2014 - Oct 2014

• International Strategic Brand Development Manager

  • Sep 2012 - Mar 2014



S A Partners

• Business Analyst

  • Nov 2011 - Jul 2012



Marks and Spencer

• United Kingdom
• Retail
• 700 & Above Employee

• Buisness Analyst (contractor)

  • Nov 2011 - Jul 2012

  Business modelling for inventory efficiency review. Analytical support to Value Chain Assessment projects.



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• MSc Intern

  • May 2011 - Sep 2011

  Working on a research project exploring the involvement of Supply Chain related functions in New Product Development



Cranfield University

• United Kingdom
• Higher Education
• 700 & Above Employee

• MSc Strategic Marketing (1st)

  • Sep 2010 - Aug 2011



GEDY Expo & Event Services

• China
• Public Relations and Communications Services

• Account Manager

  • Mar 2008 - Jun 2010

  Highlights:• Developed and implemented 2 year marketing communication plan for BONLUXE (a high-end underwear brand in Hong Kong). Won a long-term contract worth 600,000 RMB (≈ £60,000) • Responsible for Media Planning for 2008 South Africa China Expo. • Developed and implemented a series of events for Shenyang Rich Gate Shopping Mall (managed by MTR Corporation), including a large evening show attracting 1600+ audience, increasing the footfall by 8% in the following four months.• Led a team of 15, planned and implemented the 10th Anniversary ceremony for Longping High-Tech with a budget of 900,000 RMB (≈ £90,000).