Experience

Bake With Yen Malaysia

• Malaysia
• Retail
• 1 - 100 Employee

• National Food Service Manager

  • Apr 2019 - Present

  1) Accelerate growth in a newly setup department within the organisation. 2) Working in the exciting world of Bakery Ingredient Supply catering to diverse set of customers across food service channels. 3) Driving the bakery ingredients business with dried fruits and nuts, dairy, chocolate, flours & many more in its all new Avatar, challenging the industry benchmarks & leading the change. 1) Accelerate growth in a newly setup department within the organisation. 2) Working in the exciting world of Bakery Ingredient Supply catering to diverse set of customers across food service channels. 3) Driving the bakery ingredients business with dried fruits and nuts, dairy, chocolate, flours & many more in its all new Avatar, challenging the industry benchmarks & leading the change.



Kerry

• Ireland
• Food and Beverage Services
• 700 & Above Employee

• National Sales Manager

  • Jan 2017 - Dec 2018

  1) Business Planning - Develop the country plan for Branded Portfolio (Beverages & Fruits) by identifying Channel, Geographical, New Launch & Key Account priorities. 2) Account Management - Focusing on Menu opportunities, execute sales strategy for customers to Maintain & Enhance current market share. 1) Business Planning - Develop the country plan for Branded Portfolio (Beverages & Fruits) by identifying Channel, Geographical, New Launch & Key Account priorities. 2) Account Management - Focusing on Menu opportunities, execute sales strategy for customers to Maintain & Enhance current market share.



Uhrenholt

• Denmark
• Food & Beverages
• 100 - 200 Employee

• Food Service Manager, Malaysia

  • May 2013 - Dec 2016

  1.Responsible for total Food Service Malaysia through distributor & key account management. 2.Plan and execute new business strategy with business partners (distributor in particular) for business growth while maintainng company's turnover and profitability. 3.Capitalise working capital in accordance to business objectives. 4.Strategically introduced new products to market to achieve competitive edge. 1.Responsible for total Food Service Malaysia through distributor & key account management. 2.Plan and execute new business strategy with business partners (distributor in particular) for business growth while maintainng company's turnover and profitability. 3.Capitalise working capital in accordance to business objectives. 4.Strategically introduced new products to market to achieve competitive edge.



Fonterra

• New Zealand
• Food and Beverage Manufacturing
• 700 & Above Employee

• Business Development Manager, Food Service

  • Aug 2011 - Apr 2013

  1.Develop business strategies for Central Malaysia team by channel (HORECA & Bakery) covering volume, revenue and profit margin.2.Implement proper distributor management in accordance to company’s business objective, example e-catalogue.3.Strategically evaluate and improve current business practices through implementation of appropriate sales strategies to ensure sales objectives are met or exceeded targets.4.Manage trade spend accordingly based on budget allocated.5.Review forecast accuracy to ensure inventory level is within company’s target level. Show less

• Business Develpoment Executive, Food Service

  • Apr 2008 - Jul 2011

  1.Lead and manage distributor and it’s salespersons through Fonterra Brands Foodservices processes and practices.2.Drive business development of key accounts through solution selling, recipes ideations and strong business relationships.3.Conduct quarterly business review with distributor’s salespersons to review individual’s performance.4.Field visit with distributor’s salespersons to sharpen their product & market knowledge.5.Conduct weekly meeting with salespersons to track their sales progress, discuss issues & plans. Show less



Kimberly Clark Trading Sdn Bhd- Kimberly Clark Professional Division (KCP)

• Kuala Lumpur, Malaysia

• Associate Segment Manager

  • Jul 2006 - Mar 2008

  1.Develop KCP business through direct end users & distributors in the appointed segment- Office Building, Health Care and Hotels. 2.Manage distributors’ sales, stocks and collection. 3.Recruit, develop & manage new dealers. 4.Encourage, motivate and lead distributors & resellers to achieve and improve their current business practice. 1.Develop KCP business through direct end users & distributors in the appointed segment- Office Building, Health Care and Hotels. 2.Manage distributors’ sales, stocks and collection. 3.Recruit, develop & manage new dealers. 4.Encourage, motivate and lead distributors & resellers to achieve and improve their current business practice.



Unilever (Malaysia) Holdings Sdn Bhd, Unilever Food Solutions

• Key Account Sales Executive

  • Nov 2004 - Jun 2006

  1.Serve local and international chain restaurants like McDonald, Burger King, Secret Recipe & many others.2.Develop new product & new recipes for key customers for Limited Time Offer menus with internal Development Chef & R&D team.3.Manage product listing and negotiate trading term with Modern Trade customers like Tesco, Giant, Econsave.4.Formulate sales plan and implement yearly promotional activities for Modern Trade.5.Manage collection.

• Sales Executive

  • May 2002 - Oct 2004

  1.Responsible to service and introduce company range of products to new and existing customers within the assigned territory.2.Propose new product application to Chefs and F&B team of a Hotel, Restaurants & Cafes.3.Work closely with potential customers on monthly or quarterly promotion.4.Monitor and follow up customers’ orders to ensure business continuity.5.Gather timely and accurate market or competitors activities to capitalize market movement.