Experience

SIGEL GmbH

• Germany
• Retail Office Equipment
• 1 - 100 Employee

• Technical Lead PIM

  • Mar 2020 - Present

  - Functional control and development of the Product Information Management division- Introduction of a PIM system- Requirement elicitation and implementation of current data quality standardsApplication Management:- Documentation, support- Co-supervision of article master data management toolProcess Management:- Process recording, modeling, and analysis- Requirements elicitation with internal and external stakeholders- Solution development and implementation, internal briefingObjectives:- Development of PIM strategy with a focus on e-commerce- Digitization and optimization of PIM processes- Ensure current data quality standards are met Show less

• Application Manager PIM

  • Feb 2019 - Feb 2020

  - Planning and control of content production as well as go live of new products- Publication and data provision in all channels- Optimization of data structures and data quality- Automation of multilingual text creation- Digitization of document supplyObjectives:- Ensure on-time product data publication and distribution- Process optimization and digitization



University of Mannheim

• Germany
• Research Services
• 700 & Above Employee

• PhD Candidate (U.S. History / Digital History)

  • Feb 2015 - Jul 2021

  Project: “Fighting Generikee: Resistance Against Native American Marketing Representations, 1932-2021” Topics: - Marketing protest, civil rights movement - Trademark infringement, consumer fraud - Advertisers' crisis management, public relations Method: - Primary research: data collection via case studies - Creation of a database (FileMaker Pro) - Data analysis and visualization (R) Objective: Foundational work on protests against "Indian"-inspired advertising practices in the U.S., results, and protesters' impact on a global level. Completion: July 2021 Oral exam / defense: May 2022 For more details see project description below. Show less



TONEART GmbH & Co. KG

• Augsburg Area, Germany

• Content Manager

  • Apr 2017 - Dec 2018

  - Project management: optimization content and product catalog - Development of content guidelines and content management instructions, giving workshops - creation of article records, content management, SEO Objectives: increase visibility, improve content quality and user experience - Project management: optimization content and product catalog - Development of content guidelines and content management instructions, giving workshops - creation of article records, content management, SEO Objectives: increase visibility, improve content quality and user experience



University of Augsburg

• Germany
• Higher Education
• 700 & Above Employee

• Lecturer (U.S. History)

  • Apr 2018 - Sep 2018



Independent research trip for PhD project

• Santa Fe, NM / Washington, DC / New York, NY

• Researcher (U.S. History)

  • Jun 2014 - Oct 2014

  Research, interviews, project presentations Research, interviews, project presentations



Self-employed

• Augsburg Area, Germany

• Promotion Services

  • Oct 2012 - Sep 2013

  Sales promotion Sales promotion