Experience

Irrational Labs

• United States
• Research Services
• 1 - 100 Employee

• Managing Director

  • 2014 - Present

  Irrational Labs is a product design and behavior change lab, dedicated to using behavioral economics insights to help people be happier, healthier and wealthier. We help companies (big and small) understand how and why their customers behave the way they do and then design creative solutions that work. Our clients include Airbnb, Microsoft, LinkedIn, Indeed, Bumble, Intuit, Aetna, Uber, The World Bank, Fidelity and many more. We have trained thousands of people on how to apply behavioral insights to drive business KPIs. Our team is world experts at applying behavioral insights to drive real world problems. Show less



Shapa Health

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Head of Product Development and Behavioral Science

  • 2016 - Jul 2019

  Shapa is a smart scale without numbers, created to solve an age-old problem: how to successfully manage and lose weight without demotivation. Shapa takes the negative experience of stepping on a traditional scale and transforms it into a positive experience that motivates people to make healthy lifestyle changes. Shapa was co-founded by social scientist and Duke University professor Dan Ariely as an innovative approach to chronic disease management and prevention -- applying principles of social science to its products for effective health management. The new smart scale, Shapa’s first product, takes what we know about behavioral science and incorporates it into its design, feedback mechanism, and recommendations to help people more successfully manage their weight and health. Show less



Behaviorly

• Behavioral Economics Consultant & Speaker

  • Apr 2013 - Jan 2019

  Behaviorly helps product decision makers get inside consumers' heads to launch products they love faster and more profitably. Consulting services include: - Market Research - UX Design - Pricing Strategy - Incentive Design - Behavioral Marketing - Menu Design - Experimental Design In addition to consulting, I also conduct workshops and speaking engagements. Behaviorly helps product decision makers get inside consumers' heads to launch products they love faster and more profitably. Consulting services include: - Market Research - UX Design - Pricing Strategy - Incentive Design - Behavioral Marketing - Menu Design - Experimental Design In addition to consulting, I also conduct workshops and speaking engagements.



UC San Diego Extended Studies

• United States
• Higher Education
• 200 - 300 Employee

• Instructor

  • Apr 2017 - Aug 2018

  Behavioral Economics Course Instructor. Behavioral economics is the science of how and why people make the decisions they do. It’s the study of what truly motivates us – in the choices we make as consumers to the biases that affect our behaviors and habits. Course Goals: Students will learn the key principles of behavioral economics and how to apply them in a business context. Upon completing the course, students will view themselves as choice architects; they will know how to shape customers' decisions by shaping the environment where the decisions are made. Show less



Broder Bros., Co.

• Retail Apparel and Fashion
• 100 - 200 Employee

• Director of Strategic Accounts

  • Oct 2012 - Mar 2015

  Managed and built relationships with Alphabroder's Strategic Accounts through consultative sales methodology. Identified and implemented major growth opportunities with a focus on efficiency, service improvements, and differentiation. Managed and built relationships with Alphabroder's Strategic Accounts through consultative sales methodology. Identified and implemented major growth opportunities with a focus on efficiency, service improvements, and differentiation.



Duke Club of San Diego

• Greater San Diego Area

• Board Member

  • 2012 - 2014

  The Duke Club of San Diego presents opportunities for alumni, current students, parents, friends and family of Duke University to get together for social, philanthropic, educational and other occasions and events. It is an established non-profit organization in San Diego and affiliated with Duke University (Durham, NC) The Duke Club of San Diego presents opportunities for alumni, current students, parents, friends and family of Duke University to get together for social, philanthropic, educational and other occasions and events. It is an established non-profit organization in San Diego and affiliated with Duke University (Durham, NC)



Teamwork Athletic Apparel

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Sales & Marketing Management

  • Mar 2007 - Oct 2012

  Head of Sales & Marketing 2011- 2012 Oversaw and led Sales & Marketing Department, managing Strategic Accounts, Business Development, Inside Sales, Marketing Communication, Advertising, and E-commerce Strategy. Led annual Strategic Planning process including Market, Competitor, and Customer Analysis to define commercial growth strategy. Head of Marketing 2008-2011 Directed and managed Marketing Communication and Product Management functions. Delivered comprehensive expertise in product introduction, promotion, and professional communication. Propelled the expansion of a new internet product line. Product Manager 2007-2008 Created a customer segmentation initiative and managed the successful creation of customer relationship program. Directed and negotiated licensing agreements. Spearheaded international sales initiative. Coordinated and performed a variety of marketing research and analysis leading to revised pricing and design strategy. Show less



Guerlain

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Management

  • 2006 - 2007

  Utilized expertise in market penetration, global market analysis, and brand management. Managed all elements of new product launch to international market including: promotion strategy, branding, and advertisement campaign. Assembled a number of innovative sales measurement tools. Conducted product and sales analysis used to benchmark company versus competitor performance. Utilized expertise in market penetration, global market analysis, and brand management. Managed all elements of new product launch to international market including: promotion strategy, branding, and advertisement campaign. Assembled a number of innovative sales measurement tools. Conducted product and sales analysis used to benchmark company versus competitor performance.



Christian Dior Couture

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Product Management

  • 2005 - 2006

  Managed all aspects of numerous holiday marketing campaigns for Christian Dior's perfume line. Directed and developed overall design strategy. Communicated and collaborated with international suppliers, primarily in China. Managed all aspects of numerous holiday marketing campaigns for Christian Dior's perfume line. Directed and developed overall design strategy. Communicated and collaborated with international suppliers, primarily in China.