Director of Client Experience and Insights

• May 2022 - Present

Senior Consultant for Research and Data Storytelling

• Mar 2021 - Present

• Design quantitative and qualitative research to align organizational strategies around actionable insights • Collaborate with brands, businesses, and organizations on strategic content planning that supports growth objectives and messaging goals • Design quantitative and qualitative research to align organizational strategies around actionable insights • Collaborate with brands, businesses, and organizations on strategic content planning that supports growth objectives and messaging goals

Content Marketing Specialist

• Jan 2021 - Apr 2022

• Manage content marketing, analyze data and market trends, and implement digital and traditional strategies to optimize lead generation

Senior Editor

• Jul 2014 - Jan 2021

• Lead content strategy and development for an office that annually produces more than 4,000 recruitment-focused projects for departments and offices across the university• Support a thriving content marketing program that launched in 2017 and sees continual year-over-year growth• Produce monthly content marketing reports sharing data insights and analytics trends with university stakeholders• Contribute to the university's official social media channels in support of content marketing pushes, video launches, and other key campaigns• Research and interpret data gathered internally and externally to support editorial decision-making• Apply SEO tools to optimize web pages and drive organic search traffic to the university’s 6,500-page site• Shape editorial strategy with creative solutions that meet client needs and marketing goals• Ensure content is fully compliant with editorial standards and with regulation set by the ED, VA, DOD, and more• Write content that promotes the APU mission and brand while generating prospective student leads

Writer/Editor

• Oct 2011 - Jul 2014

• Wrote copy for a variety of communication channels, including web/mobile, print, social, video, and radio• Tailored messaging to target audiences and market needs• Advanced marketing objectives while solving for editorial style and appropriate tone and voice• Reviewed, edited, and proofread web content, considering user experience and informational structures• Conducted relevant research as needed to enhance quality and credibility of marketing materials

Adjunct Professor

• Sep 2020 - Aug 2021

• Teach undergraduate courses in digital and social media analytics and media writing • Adapt courses for effective online delivery during remote teaching • Recognition for Moodle course design (2020) • Teach undergraduate courses in digital and social media analytics and media writing • Adapt courses for effective online delivery during remote teaching • Recognition for Moodle course design (2020)

Online Editor

• Apr 2011 - Oct 2011

• Managed three newspaper websites plus online extensions of special publishing projects• Measured reader engagement and organic search results to drive traffic to each newspaper property• Produced interactive news content, including audio, video, live streaming, databases, and timelines• Initiated tablet publishing for magazine products• Collaborated with a team to achieve newsroom interactive goals and enhance storytelling on the web

Assistant Editor, Pasadena's Rose Magazine

• May 2009 - Apr 2011

• Transformed annual publication into a high-revenue lifestyle and city news magazine• Spearheaded creation of a web and social media presence for the magazine• Managed team of staff writers, freelancers, and photographers• Balanced writing in-depth cover stories with generating a variety of daily content for websites

Staff Writer

• Oct 2007 - Apr 2009

Copy Editor/Designer

• Mar 2006 - Sep 2007

Intern Reporter

• 2004 - 2005