Experience

AH e-Commerce

• Netherlands
• Manufacturing
• 100 - 200 Employee

• Lead Omnichannel

  • Feb 2023 - Present

• Lead Online Sales & Marketing Unit Drinks (5 categories) & Dry Groceries (6 categories)

  • May 2018 - Feb 2023

  Within the unit Drinks (Wine, Beer, Coffee & Tea and Softdrinks) & Dry groceries (e.g Chocolate, Breakfast, Rice & Pasta) of Albert Heijn responsible for the online sales, conversion, profitability and customer journey.- Strategy: conducting yearly annual Category & Plan- Supplier Management & Negotiations: 150+ suppliers, including Unilever, Coca Cola & Heineken- Manage a team of 3 Ecommerce Managers



Bever

• Netherlands
• Retail
• 300 - 400 Employee

• Head of Ecommerce

  • Jan 2017 - May 2018

  Responsible for the Online Marketing (4fte), Online Merchandising (3fte), content (10fte) and Online Analytics (1fte) of Bever.nl Responsible for the Online Marketing (4fte), Online Merchandising (3fte), content (10fte) and Online Analytics (1fte) of Bever.nl



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• eCommerce Business Development Manager

  • Aug 2015 - Jan 2017

  Leading the eCommerce roadmap for the Dutch market and highly involved in the digital transformation of the company - Responsible for building strategic partnerships with Brick and Mortars (ah.nl, jumbo.com etc) and Pure Players (bol.com, Picnic etc.) - Sparring partner for marketing - and sales department for all online sales related projects - Responsible for selecting and implementation of (online) content syndication systems Leading the eCommerce roadmap for the Dutch market and highly involved in the digital transformation of the company - Responsible for building strategic partnerships with Brick and Mortars (ah.nl, jumbo.com etc) and Pure Players (bol.com, Picnic etc.) - Sparring partner for marketing - and sales department for all online sales related projects - Responsible for selecting and implementation of (online) content syndication systems



Holland at Home

• Netherlands
• Retail

• Manager ebusiness

  • Oct 2014 - Aug 2015

  Dutch online supermarket specialized in cross border e-commerce. Responsible for the Product Management Team & Buying Team - Manage a team of 2 Buyers and 2 Product Managers - Develop a category vision & strategy and translate these into operational plans - Manage Chinese market related projects, including launching flagship stores on Tmall, JD and Taobao Dutch online supermarket specialized in cross border e-commerce. Responsible for the Product Management Team & Buying Team - Manage a team of 2 Buyers and 2 Product Managers - Develop a category vision & strategy and translate these into operational plans - Manage Chinese market related projects, including launching flagship stores on Tmall, JD and Taobao



bol

• Netherlands
• Retail
• 700 & Above Employee

• Senior Manager Merchandising Beauty, Personal Care & Health

  • Jun 2012 - Sep 2014

  Responsible for the Product Management team of Beauty, Personal Care and Health- Manage a team of Product Specialists (8 fte)- Develop a category vision & strategy and translate these into operational plans- Initiate and execute marketing plans and promotional activities

• Senior Manager Merchandising Toys

  • Mar 2010 - Jun 2012

  Responsible for the Product Management team of Toys- Manage a team of Product Specialists (2 fte)- Develop a category vision & strategy and translate these into operational plans- Initiate and execute marketing plans and promotional activities



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Feb 2009 - Mar 2010



GranFood B.V.

• Netherlands
• Manufacturing
• 1 - 100 Employee

• Junior Brand Manager

  • Nov 2007 - Feb 2009