Eve Heidemann
Senior Demand Generation Marketing Manager APAC at Blackbaud - Asia Pacific- Claim this Profile
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English Native or bilingual proficiency
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Dutch Native or bilingual proficiency
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French Limited working proficiency
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German Limited working proficiency
Topline Score
Bio
Credentials
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FIA Code
Fundraising Institute AustraliaDec, 2021- Oct, 2024 -
B2B Marketing on LinkedIn
LinkedInApr, 2021- Oct, 2024 -
Strategic Thinking
LinkedInApr, 2021- Oct, 2024 -
Standard Mental Health First Aider
Mental Health First Aid® AustraliaNov, 2020- Oct, 2024 -
VIRTUALISED Certification (webinars)
ON24Nov, 2020- Oct, 2024 -
Unconscious Bias
LinkedInAug, 2020- Oct, 2024 -
Certificate of Membership
Australian Marketing InstituteJan, 2020- Oct, 2024 -
Google Ads (AdWords) Management Course
Centre for Continuing EducationJan, 2019- Oct, 2024 -
Social Marketing Certification
Hootsuite AcademyJan, 2017- Oct, 2024
Experience
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Blackbaud - Asia Pacific
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Australia
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Software Development
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1 - 100 Employee
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Senior Demand Generation Marketing Manager APAC
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Mar 2020 - Present
- Strategic development, execution and tracking of multi-channel demand generation campaigns across multiple solutions and target audiences, including email, webinars, outbound calling campaigns, social media, search engine marketing, content syndication and more. - Along with creating brand awareness in the market, I focus on reducing business strategies into high-impact programs that drive qualified leads and build pipeline opportunities to help achieve company growth targets. - Track and report on all marketing campaigns Deliver CRM reporting (through Salesforce), and marketing funnel analytics to track and report on all marketing campaigns and their success against target objectives, and then optimise all activities to maximise marketing ROI.- Manage the sales and marketing lead process and productivity initiatives, including marketing automation (Marketo) for lead nurturing.- Collaborate with internal stakeholders and external agencies to develop and execute content marketing strategies across the different stages of the buyer journey including thought leadership assets, regional benchmark surveys, data sheets and customer case studies. - Develop and execute the regional marketing strategy for Blackbaud’s partner network through monthly newsletters, webinar series, content collaboration, datasheets etc for our ISV and Channel partners to help sales acceleration, drive IPA uptake as well as increase customer NPS scores and retention. This includes driving leads and pipeline opportunities for Blackbaud as a reseller.- Develop and execute the regional event strategy, including our in-person flag-ship event, international user groups, webinars and tradeshows.
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Marketing and Events Manager, Asia Pacific
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May 2017 - Mar 2020
- Multi-channel marketing campaign development, execution, and analysis, including coordinating the marketing activities calendar.- Ensuring alignment with corporate brand, tone of voice and positioning across all activities. - Planning, promoting and executing all internal events including Blackbaud’s flagship two-day conference, User Groups, thought leadership and product webinars. This includes sourcing speakers, liaising with sponsors, ticket management, budgeting, design of all conference assets.- Management all external tradeshows attendances by negotiating sponsorship opportunities, stand design, brand activations, marketing, budgeting, and logistics.- Developing and maintaining sales proposals and collateral, newsletters, brochures, and many other materials related to marketing.- Updating and maintaining the Blackbaud websites with the latest resources, product information, and news.- Develop and maintain the company's social media presence.- Lead management.
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Freelance Graphic Designer
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Sep 2015 - Mar 2020
Creative design and production of materials to support brand identities: from concept development through to finished art and production stage. Logos, websites, brochures, web banners, marketing emails, social media, business cards, infographics and more. - Digital and Print design - Branding - Layout - Web design - Adobe Creative Suite (InDesign, Photoshop, Illustrator) Creative design and production of materials to support brand identities: from concept development through to finished art and production stage. Logos, websites, brochures, web banners, marketing emails, social media, business cards, infographics and more. - Digital and Print design - Branding - Layout - Web design - Adobe Creative Suite (InDesign, Photoshop, Illustrator)
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Rainmaker Information
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Australia
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Financial Services
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1 - 100 Employee
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Marketing Services Manager
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Jul 2011 - Jul 2014
Development and management of all marketing campaigns and events for a financial services data, research and media company encompassing 4 brands. The Rainmaker Group publishes a bi-weekly newspaper and trade journals, websites, newsletters and consumer information guides. My main responsibilities were: -Marketing campaign development and execution across multiple channels - Event development, organisation and management - Website development and management - Marketing and sales collateral development and management - Brand building and management across all media platforms - Stakeholder relations (internal and external including sponsors and advertisers) - Financial reporting / event budgeting / managing accounts - Customer service - Production of programs for online TV channel - Print production management - Database and subscription management
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Office Manager
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Dec 2009 - Apr 2011
Management of day-to-day business operations for a transfer logistics company in the tourism industry. Such responsibilities included: - Managing office operations and procedures - Accounts payable/receivable - Customer service / reception duties - Logistical planning of vehicle transportation - Online marketing - Liaising with associates, service providers and suppliers - Management of all office supplies and contracts - Staff inductions - Organisation of internal events
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Le Vert Hotel
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France
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Hospitality
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1 - 100 Employee
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Freelance Event Manager
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Oct 2008 - Apr 2011
Event management (sport events, parties, film premieres) and marketing for a medium sized hotel/bar/ restaurant specialising in action sports. Responsibilities included: - Event organisation and management - Marketing (print and online) - Event hosting (public speaking) - Client liaising - Graphic design of marketing collateral - Brand development Event management (sport events, parties, film premieres) and marketing for a medium sized hotel/bar/ restaurant specialising in action sports. Responsibilities included: - Event organisation and management - Marketing (print and online) - Event hosting (public speaking) - Client liaising - Graphic design of marketing collateral - Brand development
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Online content producer | part-time
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Nov 2008 - Nov 2009
Initiation, implementation and ongoing management of an online tourist information resource. Responsibilities included: - Content writing and editing - Website management and SEO - Marketing (online and print) - Graphic design - Client liaising - Brand development Initiation, implementation and ongoing management of an online tourist information resource. Responsibilities included: - Content writing and editing - Website management and SEO - Marketing (online and print) - Graphic design - Client liaising - Brand development
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Graphic designer / Marketing manager / Publisher | part-time
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Oct 2007 - Nov 2009
Management and production of a bi-lingual nightlife and events guide (2000 copies fortnightly, 80+ distribution points) and website. Such responsibilities were: - Graphic design of guide and other marketing collateral - Development and execution of marketing plans - Content writing and editing - Website management and SEO - Brand development - Event organisation and management - Business Development - Client liaising - Budgeting and administration Management and production of a bi-lingual nightlife and events guide (2000 copies fortnightly, 80+ distribution points) and website. Such responsibilities were: - Graphic design of guide and other marketing collateral - Development and execution of marketing plans - Content writing and editing - Website management and SEO - Brand development - Event organisation and management - Business Development - Client liaising - Budgeting and administration
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Education
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2000 - 2005
University of Amsterdam
Master’s Degree, Political Science -
2010 - 2011
Stonebridge Associated Colleges
Diploma, Marketing Communications -
2016 - 2018
Style Design College
Bachelor’s Degree, Graphic Design -
2015 - 2015
Excel With Business
Certificate, Accounting for small businesses -
2014 - 2014
Courses for Success
Certificate, Professional Wedding Planning -
1994 - 2000
Thijcollege
High School
Community
