Eve Samborn McCool
Co-founder at ASSEMBLE the agency- Claim this Profile
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Bio
Experience
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Assemble the Agency
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United States
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Advertising Services
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1 - 100 Employee
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Co-founder
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Jun 2018 - Present
Assemble is a digital-first, full-service communications and creative agency that builds support for Democratic candidates, progressive causes and select brands. Assemble is a digital-first, full-service communications and creative agency that builds support for Democratic candidates, progressive causes and select brands.
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Revolution Messaging
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Washington D.C. Metro Area
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Vice President of Campaigns
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Jan 2017 - May 2018
Raised millions of dollars online for Democratic candidates and progressive causes and recruited hundreds of thousands of new supporters and followers. Managed supporter mobilization programs for Democratic campaigns, party committees and nonprofits. Raised millions of dollars online for Democratic candidates and progressive causes and recruited hundreds of thousands of new supporters and followers. Managed supporter mobilization programs for Democratic campaigns, party committees and nonprofits.
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Digital Director
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May 2015 - Nov 2016
Raised millions of dollars online from tens of thousands donors. Doubled the campaign’s social media following to 100,000 Facebook likes and 35,000 Twitter followers. Created a campaign presence on Instagram and Snapchat. Oversaw online advertising budget. Achieved a positive return-on-investment for acquisition advertising. Reached millions of voters with persuasion and GOTV ads. Supervised website development for trumporkirk.com. Created mysenatorsays.tumblr.com. Led online rapid response efforts for six debates. Managed Deputy Digital Director and digital consultants. Wrote or edited all online content and directed all graphic design work. Show less
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Digital Strategist
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Jun 2013 - Apr 2015
Served as lead digital strategist for Tammy Duckworth, Cory Booker, Ted Kennedy, Jr. and other clients. Raised hundreds of thousands of dollars for my clients via email, recruited thousands of new supporters to their email lists and expanded their reach on social media. Led state-based online advocacy campaigns for Americans for Responsible Solutions. Oversaw website development for tammyduckworth.com and tedkennedyjr.com. Managed design, video and advertising work for my clients. Served as lead digital strategist for Tammy Duckworth, Cory Booker, Ted Kennedy, Jr. and other clients. Raised hundreds of thousands of dollars for my clients via email, recruited thousands of new supporters to their email lists and expanded their reach on social media. Led state-based online advocacy campaigns for Americans for Responsible Solutions. Oversaw website development for tammyduckworth.com and tedkennedyjr.com. Managed design, video and advertising work for my clients.
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Online Communications Director
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Jan 2013 - Jun 2013
Established the Congresswoman’s official digital presence, including social media profiles. Worked directly with social networks, including Twitter and Google+, to implement virtual town halls to engage constituents. Live-tweeted major events like the State of the Union. Managed website redesign. Wrote blog posts and email newsletters. Oversaw all paid constituent communications. Established the Congresswoman’s official digital presence, including social media profiles. Worked directly with social networks, including Twitter and Google+, to implement virtual town halls to engage constituents. Live-tweeted major events like the State of the Union. Managed website redesign. Wrote blog posts and email newsletters. Oversaw all paid constituent communications.
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Digital Director
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Oct 2011 - Jun 2013
Developed and executed aggressive digital strategy. Quadrupled size of campaign email list. Developed highly engaging social media content and significantly increased followers. Managed robust paid acquisition and online persuasion programs. Conducted press and blogger outreach. Developed and executed aggressive digital strategy. Quadrupled size of campaign email list. Developed highly engaging social media content and significantly increased followers. Managed robust paid acquisition and online persuasion programs. Conducted press and blogger outreach.
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Digital Intern
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Jun 2011 - Sep 2011
Curated content, analyzed performance and moderated comments for the campaign’s social media profiles and blog. Worked with digital organizing team to support field efforts online. Researched new technology later adopted by the campaign. Curated content, analyzed performance and moderated comments for the campaign’s social media profiles and blog. Worked with digital organizing team to support field efforts online. Researched new technology later adopted by the campaign.
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Operations Intern
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May 2010 - Aug 2010
Solved logistical problems for White House staff members. Managed physical projects throughout the complex. Planned equipment upgrades. Maintained presidential gift inventory. Improved internal organizational systems. Solved logistical problems for White House staff members. Managed physical projects throughout the complex. Planned equipment upgrades. Maintained presidential gift inventory. Improved internal organizational systems.
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New Media and Finance Intern
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Jan 2010 - May 2010
Drafted emails. Wrote text for a microsite and the campaign’s main website. Provided content for the campaign’s social media presence. Assisted the finance department with events, call time, phone banking, donor research, and database management. Drafted emails. Wrote text for a microsite and the campaign’s main website. Provided content for the campaign’s social media presence. Assisted the finance department with events, call time, phone banking, donor research, and database management.
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Operations Intern
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May 2008 - Aug 2008
Fulfilled logistical needs of the campaign in an efficient and cost-effective manner. Managed critical efforts to update and improve the office's security system. Fulfilled logistical needs of the campaign in an efficient and cost-effective manner. Managed critical efforts to update and improve the office's security system.
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Education
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Washington University in St. Louis
Bachelor of Arts, Political Science