Experience

UConn Center for Career Development
• United States
• Higher Education
• 1 - 100 Employee
• Publicity/Marketing Administrator

  • Jul 2019 - Present


Savings Institute Bank & Trust Company

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2016 - May 2019

  - Managed customer facing website, resulting in consistent increases in sessions and page views accompanied with a decreasing bounce rate- Developed and optimized digital marketing strategy, improving overall click thru and conversion rates- Developed and managed Search Engine Optimization strategy including keywords, page optimization and local SEO including Google My Business- Led the design and implementation of website Resource Center, an SEO initiative to add consistent, relevant content to the site- Member of the Community Investment Act (CRA) committee, providing insight into marketing initiatives to Executive Management Show less

• Marketing Coordinator

  • Nov 2008 - Sep 2016

  - Led the redesign of customer facing website, including goals, customer journey and employee training. Site awarded with the 2015 WebAward for Bank Standard of Excellence, finalist for 2015 Sitefinity Banking site of the year- Implemented email on-boarding campaign for new deposit accounts- Designed and created marketing collateral including brochures, posters, webpages, email and digital display- Designed and implemented the initial Social Media strategy including posting guidelines and calendar, response and engagement guidelines and corresponding procedures Show less

• Marketing Assistant

  • Apr 2006 - Nov 2008

  Working with a Marketing Consultant, I was responsible to the graphic design, scheduling and deployment of print and online display ads. I was also responsible to obtaining advertising compliance approval for all new advertising.Other responsibilities included the coordination of bank sponsored events including, but not limited to branch openings, seminars and business expos.