Senior Manager

• Nov 2021 - Present

•Manage and oversee creative for all North American LG.com Laundry category needs, including creative design, video, copywriting, development, finance, and legal •Meet financial objectives by forecasting account requirements and managing the account within budget. •Create internal documents (briefs) to provide teams with audience and targeting direction, product details including timelines and mandatory elements needed for each project. •Compile assets and approved information to help the Digital team intake into production based on approved guidelines. •Collaborate with media team to traffic approved creative into various media outlets. •Outline goals, scope, deliverables, and required resources, budget and timing. •Partner with project management to provide a detailed project schedule to identify when each task will be performed/ completed. Show less

Account Manager

• Oct 2019 - Nov 2021

•Serve as the primary point of contact for clients in the industrial manufacturing sector and manage collaboration between cross-functional teams including sales, design, content, development, SEM, and social media.•Identify account objectives and provide strategic and tactical recommendations within budget to meet and grow client goals.•Collaborate with internal creative teams to execute program deliverables; including content and messaging for website pages, SEO, email, PPC, blogs, eBooks, social media, and Thomas Network promotion.•Manage a team of 6 people, helping them maintain their workload and ensure Website and SEO deliverables are met as expected by clients.•Identify opportunities to further support clients, including upsells to additional Thomas products, and support SEO Analysts and Website Project Managers to grow programs into full-service marketing programs.•Liaison with Thomas sales team to proactively address account issues or identify new business opportunities to build ongoing account sales strategy.•Test and develop results-based integrated marketing strategies to improve account performance across client programs.•Manage and train search marketing analysts, website project managers, and marketing coordinators, serving as a support resource to ensure the deployment of best practices and continued program success for clients.•Collaborate with the Vice President of Marketing Services and Director of Operations to monitor account revenue growth and take accountability for accurate billing and forecasting. Show less

Digital Marketing Strategist

• Mar 2018 - Oct 2019

•Acted as main point of contact for multiple industrial B2B C-level executives while orchestrating campaign efforts across social media, SEO, SEM, Email, content development, PPC, etc.•Managed the development, delivery, and execution of customized digital marketing efforts for multiple B2B clients, addressing sales, marketing, and nurturing funnel goals•Identified target audience personas and developed integrated marketing strategies to drive demand and lead generation while managing collaboration between cross-functional teams including design, development, and paid advertising.•Brainstormed and created marketing content strategy and direction while leading content creation and distribution for digital formats including web page content, broad market emails, blogs, eBooks, display and text ads, and social media posts•Provided insights and analysis on campaign KPIs and performance metrics, sharing results across internal teams and implementing improvements and strategy to ensure constant program growth and evolution•Partnered closely with internal sales team to create effective acquisition and retention strategies at the agency business level Show less

Freelance Project Manager

• Feb 2018 - May 2018

Freelance Copywriter

• Sep 2017 - Feb 2018

Jr. Account Manager

• Aug 2015 - Jul 2017

-Managed a team of content strategists, acting as main point of contact and head of all projects between my team and clients -Designated as assistant product manager, working with remote team, driving all progress in ongoing development, documentation, and client interfacing of Lumentus Social’s SaaS content management platform -Delivered monthly social media content calendars, B2B/B2C collateral, email campaigns, webinars, PR material, and wrote posts for multiple clients, tailored to diverse brand-tones and target audiences -Managed and scheduled content on a daily basis for several Better Homes & Gardens Real Estate WordPress blogs, providing regular copy-editing when sourced from Meredith content team and optimizing SEO and SEM best practices -Established benchmarks and standards of performance which my team were expected to meet and reviewed all work prior to client’s end-user integration -Handled all in-product configuration and delivery of customized RSS content feeds for over 1,400 users, streamlined to client’s specific audience and location -Developed paid social strategies for key clients that consistently performed with over 7% CTR and drove down key cost per engagement KPIs -Streamlined email content and delivery by use of performance analytics and automation within Mixpanel and other email marketing software -Regularly attended client-hosted networking events/trade shows and successfully presented to large audiences on the value of social media in the current real estate market Show less

Social Analytics Account Executive

• Feb 2014 - Aug 2015

-Led all inbound sales development activity for North American operations at one of Crain’s 2014 Top 100 NYC Companies -Strategized with Sales Development Manager daily and consulted with the marketing team weekly to further optimize and streamline new processes, helping to identify potential email campaign pain-points and copy adjustments -Coordinated and scheduled all calls to qualified opportunities for a team of 10+ sector directors across all domestic and international office locations -Frequently copyedited sales collateral and other web copy for both the sales and marketing team Show less

Marketing & Branding Associate, Junior Copywriter

• Oct 2013 - Jun 2014

-Led creative direction and ideation for brand image and personality -Operated as editor and co-director of featured look-book style video currently in production -Wrote official press release, as well as copy and content for website, emails, social media platforms, and promotional items -Assisted in management of budgets for merchandise, website, media outreach, campaign capabilities -Oversaw and strategized for outreach to over 500 blogs, websites, and retailers, as well as website SEO development -Co-hosted event with The Marshawn Lynch Family 1st Foundation on Super Bowl weekend, donating 50% of proceeds from Drome artwork auction. Full Seattle Seahawks starting line was in attendance Show less

Freelance Marketing Associate & Junior Copywriter

• Aug 2013 - Sep 2013

-Led client meetings regarding advertising campaign direction, development, and copy layout for Eternity Medical Institute. -Wrote press releases, several bios, social media content, and media kit narrative for Harney & Sons Tea, as well as Eternity Medical Institute. -Oversaw creative layout for majority of print ads in Eternity Medical Institute campaign prior to finalization. -Led client meetings regarding advertising campaign direction, development, and copy layout for Eternity Medical Institute. -Wrote press releases, several bios, social media content, and media kit narrative for Harney & Sons Tea, as well as Eternity Medical Institute. -Oversaw creative layout for majority of print ads in Eternity Medical Institute campaign prior to finalization.

Creative Marketing Associate & Junior Copywriter

• Jun 2010 - Aug 2013

-Acted as copywriter, client relations, merchandising consultant, budgetary advisor, and design layout advisor -Led client meetings locally and long-distance via Skype, mastering process of landing new client business Client work includes: -Development of print, PR, event coordination, and merchandise consulting for Edward Thomas Cigars. Boosted revenue by 40% over the course of five months. -Conception of logo design for The Noise Co. (Record Label of Ben Kweller) -Production of local television commercial for CNY Aviation Services -Beverage label design, copywriting, creative marketing, and branding for Gratian, LLC -Marketing and creative partnership with Blanck Records (Hollywood, CA) Show less

Social Media Intern

• Dec 2011 - Jun 2012

-Managed daily company Twitter activity -Marketed through branding, creative, promotions, and product curation -Developed daily content, consisting of roughly 25-30 strategically placed tweets -Increased sales and site traffic by up to 25% -Managed daily company Twitter activity -Marketed through branding, creative, promotions, and product curation -Developed daily content, consisting of roughly 25-30 strategically placed tweets -Increased sales and site traffic by up to 25%

Marketing Intern

• Jun 2010 - Sep 2010

-Established contact with potential clients and contributors to the athletic program for the coming season through cold calling, emails, and direct mail -Aided in production of promotional video for the coming Syracuse Orange football season and program publication -Maintained and updated all new athletic program business and sponsorship progress via excel and other database software -Established contact with potential clients and contributors to the athletic program for the coming season through cold calling, emails, and direct mail -Aided in production of promotional video for the coming Syracuse Orange football season and program publication -Maintained and updated all new athletic program business and sponsorship progress via excel and other database software