Experience

Cirrus Cycles, Inc.

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• General Manager

  • Jun 2021 - Present

  Makers of Kinekt cycling suspension components

• Director of Sales and Marketing Worldwide

  • Nov 2019 - Jun 2021

  Cirrus Cycles is a small passionate maker of bike accessories that make riding more comfortable and enjoyable.



Fogline Consulting, Inc.

• President

  • Oct 2010 - Present

  Strategic consulting for the Outdoor, Footwear, and luggage markets. Specializing in sales and marketing. We also offer distribution for upstart or smaller companies looking for a turn-key operation. Strategic consulting for the Outdoor, Footwear, and luggage markets. Specializing in sales and marketing. We also offer distribution for upstart or smaller companies looking for a turn-key operation.



Icebug USA, Inc.

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• President of North America

  • Apr 2013 - Nov 2019

  Develop and manage all aspects of the North American business for Incebug Traction Footwear and Arch Flex System Insoles. Build sales team, budget planning and implementation, inventory management, marketing development and brand assessment. We are a 10 year old Swedish company that has developed a patented system for improved traction for all seasons. Our unique "IcebuGrip" allows you to walk or run normally in any conditions. We also make a line of footwear that is perfect for traction in wet, slippery conditions. Our AFS line of insoles was developed by the largest Orthoitc Lab in Sweden, has many proprietary features to offer superior comfort and performance with every step.



Spenco Medical

• United States
• Sporting Goods
• 1 - 100 Employee

• Marketing director / sport

  • Mar 2010 - Jan 2012

  In charge of guiding and developing marketing plans for the sport and shoe channels. Helped to guide all marketing materials and ads for sport market. Developed and wrote all training materials for use in key retailers. Also worked closely with PR company to provide and write articles through my expertise in the insole channel. Developed sales programs and assisted in managing outside sales team. Traveled and helped to train the sales team. Managed all aspects of trade-shows and consumer special events. Developed and managed sales reports by channel, by region, by product for entire Sport market. Helped to develop new products and guide the product development for company. Grew my divisions to a 9% increase in sales over 2011.



Pacsafe Anti-theft travel gear

• USA Sales and Marketing Manager

  • Jan 2009 - Oct 2010

  Run the USA operations for Pacsafe products. Manage sales team and day to day operations for the USA. Managed the USA outside sales team and helped develop programs and training to support sales. Managed all aspects of trade-shows and helped develop and design national trade-show booth and presence. Oversaw the USA office with internal staff. Oversaw customer service, operations, and inventory management with team. Run the USA operations for Pacsafe products. Manage sales team and day to day operations for the USA. Managed the USA outside sales team and helped develop programs and training to support sales. Managed all aspects of trade-shows and helped develop and design national trade-show booth and presence. Oversaw the USA office with internal staff. Oversaw customer service, operations, and inventory management with team.



Isis for Women

• United Kingdom
• Health, Wellness & Fitness

• VP of Sales

  • Jan 2008 - Jan 2009

  Managed all North American sales. Developed sales programs, managed and trained outside sales force and worked with key retail accounts. Managed all North American sales. Developed sales programs, managed and trained outside sales force and worked with key retail accounts.


Bite Shoes
• Sales Manager

  • 2007 - 2008


Shock Doctor, Inc.

• Sales manager

  • 2005 - 2006

  Built a new insole program and rolled it out to marketplace. Developed entire rep force and trained and motivated them. Set up inventory management, developed budgets and timelines for new products. Helped to design and develop several new insoles introduced by Shock Doctor. Added several Key retail accounts quickly. Developed all marketing and branding materials for the new product line. Built new tradehsow booth and developed PR program. Built a new insole program and rolled it out to marketplace. Developed entire rep force and trained and motivated them. Set up inventory management, developed budgets and timelines for new products. Helped to design and develop several new insoles introduced by Shock Doctor. Added several Key retail accounts quickly. Developed all marketing and branding materials for the new product line. Built new tradehsow booth and developed PR program.



SuperFeet

• VP of Sales and Marketing

  • Jan 1993 - Sep 2005

  Small, high-growth, company manufacturing and distributing foot-beds and insoles. Oversaw all marketing-consistently in budget. Bought media. Designed and developed packaging, catalogs, in-store displays, website, and print media. Interviewed, hired, and managed outside marketing and PR agencies. Oversaw all international marketing projects and worked with distributors to develop tools and messages specific to growing the brand. Built and trained sales force of 13 reps-employed creative and unusual themes for sales meetings, incentives, and rewards. Researched and developed in-store and sales rep training materials and protocol, including contests, displays, and events. Designed and managed all tradeshows. Dealt with legal, warehouse, and profitability issues. Established company as multinational leader in specialty athletic and comfort footwear. Increased annual revenues from $1 million to over $13 million in 12 years through vision and ability to recognize opportunity. Rebuilt all Superfeet business in Europe and Japan. Stopped all overseas production and re-assembled distribution network. Grew business to represent over 18% of overall sales. Developed tracking, reports, and new structure for growing domestic business consistently at over 30% per year. Created, developed, integrated, and launched new Superfeet Brand to office, reps. retailers, and consumers. Developed programs to increase depth of Superfeet insoles sold in each store. Collaborated with retailers to increase their reach and profitability with customers. Developed and managed key accounts such as REI, Nordstrom, EMS, Sports Specialty, Retail Concepts, Ski Market, and many others.



Ultra Healthcare America, Inc

• Eastern Sales Manager / Director Marketing

  • Oct 1991 - Dec 1992

  Start-up manufacturer of new computerized custom insole system. Created comprehensive marketing plan and developed national sales force. Designed program to develop working relationships and provide technical assistance to professional athletes. Start-up manufacturer of new computerized custom insole system. Created comprehensive marketing plan and developed national sales force. Designed program to develop working relationships and provide technical assistance to professional athletes.



West Coast Physical Support Systems

• Sales Representative

  • Oct 1989 - Oct 1991

  Sold and marketed new and existing foot care products in retail and medical markets. Provided technical support for professional athletes. Developed three new territories in western region Sold and marketed new and existing foot care products in retail and medical markets. Provided technical support for professional athletes. Developed three new territories in western region



Bursell Sports, Ltd

• Technical Rep

  • Jun 1990 - Dec 1990

  Set up service centers at Australian ski resorts for Solomon Ski Boots. Trained personnel in ski boot repair and insole fabrication. Set up service centers at Australian ski resorts for Solomon Ski Boots. Trained personnel in ski boot repair and insole fabrication.