Web Analytics Manager

• feb 2022 - –nu

Senior Analyst, Campaign Insights

• okt 2016 - jan 2022

-Act as lead on building out Meredith Digital’s reporting, insights and analytical internal andclient-facing solutions-Work with Sales and Client Services on high value client deliverables to align oninsights/upsells/packaging-Package cross channel client deliverables to meet scale and execution requirements-Bridge the gap between all of the data points we have access to and develop insights-Assist in developing case studies and collateral materials to communicate Meredith Digitalinsights for clients-Learn and work with multiple data sources and platforms used by Meredith Digital and ourclients-Filter research findings and converts to actionable media insights-Educate internal and external teams on Meredith Digital Best Practices and product capabilities

Web Analytics Manager

• jun 2014 - okt 2016

• Preparing daily, weekly and monthly site performance reports for management• Creating and managing metrics dashboards• Collaborating with leaders from the editorial, sales, marketing teams to develop and maintain reporting requirements• Working with the product development team on optimizing site performance and usability• Monitoring industry news and extracting key insights for management• Managing relationships with external vendors• Ensuring that digital properties are using the latest technologies available to help monitor and grow audiences• Providing QA support on all new site development as related to analytics• Assisting ad operations in dynamically identifying revenue opportunities for site inventory

Marketing Specialist

• aug 2012 - maj 2014

-Exam Gloves DivisionRan and analyzed sales reports in order to explore, discover, and pursue newbusiness and growth opportunities. Used these analyses to target specificaccounts in the Physician’s Office market, raising annual sales by 15%. Formulated marketing plan for Medline’s Pink Glove Dance, a nationwide campaign to help raise breast cancer awareness; tracked success of the contest through YouTube views and website page hits. Creatively found methods to reduce and save on operational expenses. Assisted sales reps and coworkers with other tasks as needed.