Experience

Physicians for Human Rights

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Digital Communications Manager

  • Jun 2023 - Present

  • Write, edit, and prepare email content and visuals for regular dissemination to the PHR audience • Write and plan paid media campaigns to form a holistic content strategy for the brand • Plan and maintain editorial calendar across email, social media, e-actions, donation pages, and other digital communications • Collaborate with team members across the organization to gather stories, photos, and other content to support digital communications • Assist in the strategic execution… Show more • Write, edit, and prepare email content and visuals for regular dissemination to the PHR audience • Write and plan paid media campaigns to form a holistic content strategy for the brand • Plan and maintain editorial calendar across email, social media, e-actions, donation pages, and other digital communications • Collaborate with team members across the organization to gather stories, photos, and other content to support digital communications • Assist in the strategic execution, measurement, and evaluation of content campaigns for continuous improvement Show less • Write, edit, and prepare email content and visuals for regular dissemination to the PHR audience • Write and plan paid media campaigns to form a holistic content strategy for the brand • Plan and maintain editorial calendar across email, social media, e-actions, donation pages, and other digital communications • Collaborate with team members across the organization to gather stories, photos, and other content to support digital communications • Assist in the strategic execution… Show more • Write, edit, and prepare email content and visuals for regular dissemination to the PHR audience • Write and plan paid media campaigns to form a holistic content strategy for the brand • Plan and maintain editorial calendar across email, social media, e-actions, donation pages, and other digital communications • Collaborate with team members across the organization to gather stories, photos, and other content to support digital communications • Assist in the strategic execution, measurement, and evaluation of content campaigns for continuous improvement Show less



DXagency

• United States
• Advertising Services
• 1 - 100 Employee

• Content Strategy Manager

  • Sep 2021 - Jun 2023

  • Wrote social media, advertising, website, email, and blog copy for DX clients in categories including audiology, health, food, education, publishing, and media. • Participated in regular client-facing content strategy calls, advising clients on new initiatives, opportunities, and best practices • Select and edit images, and guide the Creative department on suitable imagery to align with content creation • Worked closely with the media and account management teams to report and… Show more • Wrote social media, advertising, website, email, and blog copy for DX clients in categories including audiology, health, food, education, publishing, and media. • Participated in regular client-facing content strategy calls, advising clients on new initiatives, opportunities, and best practices • Select and edit images, and guide the Creative department on suitable imagery to align with content creation • Worked closely with the media and account management teams to report and analyze KPIs on all campaigns, shifting strategy where appropriate to generate the greatest ROI Show less • Wrote social media, advertising, website, email, and blog copy for DX clients in categories including audiology, health, food, education, publishing, and media. • Participated in regular client-facing content strategy calls, advising clients on new initiatives, opportunities, and best practices • Select and edit images, and guide the Creative department on suitable imagery to align with content creation • Worked closely with the media and account management teams to report and… Show more • Wrote social media, advertising, website, email, and blog copy for DX clients in categories including audiology, health, food, education, publishing, and media. • Participated in regular client-facing content strategy calls, advising clients on new initiatives, opportunities, and best practices • Select and edit images, and guide the Creative department on suitable imagery to align with content creation • Worked closely with the media and account management teams to report and analyze KPIs on all campaigns, shifting strategy where appropriate to generate the greatest ROI Show less



TCC Group

• Business Consulting and Services
• 100 - 200 Employee

• Content Marketing Manager

  • Jul 2019 - Aug 2021

  • Managed the Marketing Department’s operations, oversaw the budget, and project-managed marketing campaigns in which staff collaborated with nonprofits, foundations, and companies on various social-change strategies and initiatives • Crafted and edited all social media, website, and external- and internal-facing email newsletter content • Partnered with staff on the development of blogs, articles, and briefing papers that showcased the firm’s expertise • Served on the Learning and… Show more • Managed the Marketing Department’s operations, oversaw the budget, and project-managed marketing campaigns in which staff collaborated with nonprofits, foundations, and companies on various social-change strategies and initiatives • Crafted and edited all social media, website, and external- and internal-facing email newsletter content • Partnered with staff on the development of blogs, articles, and briefing papers that showcased the firm’s expertise • Served on the Learning and Internal Communications Committees to develop and disseminate knowledge-sharing opportunities • Led firmwide CRM strategy and staff participation at conferences and events in the social sector • Analyzed campaign performance metrics using Google Analytics and other reporting tools to inform decision-making

• Marketing Coordinator

  • May 2018 - Jul 2019

  • Wrote staff bios for use in proposals and on the website • Built and operationalized knowledge management structures to help maintain an accurate and efficient record of internal-facing marketing materials



PopMatters

• United States
• Internet Publishing
• 1 - 100 Employee

• Contributing Writer

  • Aug 2017 - Jul 2019

  Wrote essays on pop culture subjects including music and film Wrote essays on pop culture subjects including music and film



Relix Magazine

• Greater New York City Area

• Freelance Writer

  • Jan 2018 - Feb 2018

  Wrote feature stories on subjects from the live music world Wrote feature stories on subjects from the live music world



Rodale Inc.

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Associate Marketing Manager

  • Jun 2014 - Mar 2016

  • Managed social media activities at Rodale Books • Advised authors on digital book promotion and social campaign best practices • Created and analyzed paid Facebook campaigns for books and e-courses • Managed all aspects of book campaigns including writing advertisements; strategizing pre-order promotions; and developing e-newsletters

• Trade Book Sales & Marketing Coordinator

  • Feb 2012 - Jun 2014

  Collaborated with editors, publicists, and designers to ensure updated and accurate book information was delivered to Macmillan, Rodale’s distributor to the trade market



The Deal

• United States
• Information Services
• 100 - 200 Employee

• Reporter

  • Feb 2011 - Feb 2012

  • Reported updates for The Deal’s subscription service Auction Block, which tracks auctions on companies and assets • Wrote daily stories and enterprising features for The Deal Pipeline, a subscription publication on financial transactions including mergers, acquisitions, and IPOs • Edited and contributed items for 13 Details, a column that chronicles activist shareholders • Reported updates for The Deal’s subscription service Auction Block, which tracks auctions on companies and assets • Wrote daily stories and enterprising features for The Deal Pipeline, a subscription publication on financial transactions including mergers, acquisitions, and IPOs • Edited and contributed items for 13 Details, a column that chronicles activist shareholders



Inc. Magazine

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Editorial Contributor

  • Aug 2010 - Feb 2011

  • Pitched, reported, fact-checked, and wrote stories to publish on the Web site and in the pages of Inc., the magazine for small businesses and entrepreneurs • Created and maintained social media content on blogs, Twitter, Facebook, and Digg • Pitched, reported, fact-checked, and wrote stories to publish on the Web site and in the pages of Inc., the magazine for small businesses and entrepreneurs • Created and maintained social media content on blogs, Twitter, Facebook, and Digg



Bleacher Report

• Spectator Sports
• 400 - 500 Employee

• Copyediting Intern

  • Jun 2010 - Sep 2010

  Edited and improved articles for clarity and accuracy on BleacherReport.com, a national Web site featuring user-generated and established sports content. Edited and improved articles for clarity and accuracy on BleacherReport.com, a national Web site featuring user-generated and established sports content.



Newsday Media Group

• United States
• Newspaper Publishing
• 700 & Above Employee

• Freelance Writer/Reporter

  • May 2010 - Sep 2010

  • Reported assignments and wrote stories and updates for publication in the newspaper and online • Reported assignments and wrote stories and updates for publication in the newspaper and online



WIRED

• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Intern

  • May 2009 - Aug 2009

  • Worked closely with the marketing team to sign clients and research opportunities to gain exposure through the Wired brand via advertisements, promotions, and events • Learned to write issues letters and proposals along with the process of magazine advertising • Worked closely with the marketing team to sign clients and research opportunities to gain exposure through the Wired brand via advertisements, promotions, and events • Learned to write issues letters and proposals along with the process of magazine advertising



Len Berman Sports

• Editorial & Web Intern

  • 2008 - 2009

  • Researched stories and accompanying images for the local New York sports Web site • Researched stories and accompanying images for the local New York sports Web site