Experience

DG Media Network
• United States
• Advertising Services
• 1 - 100 Employee
• Senior Manager Insights

  • Nov 2023 - Present


Quotient Technology Inc.

• United States
• Software Development
• 700 & Above Employee

• Manager Strategy and Insights

  • Jan 2023 - Aug 2023

  Greater Nashville Area, TN Demonstrated strategic leadership by successfully conducting market research projects that resulted in customer growth for digital promotions platforms. Led cross-functional teams to sell new product initiatives, which yielded an average of 15% engagement reach. Headed a team that crafted the media and digital promotion strategy team for Dollar General, CVS, Walgreens, Target, and Rite Aid, driving over $2B in digital sales annually. Developed Monthly, Quarterly, and Yearly… Show more Demonstrated strategic leadership by successfully conducting market research projects that resulted in customer growth for digital promotions platforms. Led cross-functional teams to sell new product initiatives, which yielded an average of 15% engagement reach. Headed a team that crafted the media and digital promotion strategy team for Dollar General, CVS, Walgreens, Target, and Rite Aid, driving over $2B in digital sales annually. Developed Monthly, Quarterly, and Yearly business reviews for C-Suite level clients and executed custom analyses aimed at achieving promotional and media growth at Quotient's respective retailers. Devised effective strategies for the retention of customers on digital coupon platforms, which resulted in +12% growth in Digital shopper engagement

• Senior Strategy and Insights Analyst

  • Jan 2019 - Dec 2022

  Greater Nashville Area, TN -Served as the primary contact for a Dollar General digital media and promotion business that generated over +$100M in annual revenue, and effectively used proprietary data and analytic solutions to summarize campaign performance, develop insights, and build client deliverables. -Successfully led cross-functional teams in developing and implementing strategic initiatives aimed at improving operational efficiency and streamlining processes. -Generated and maintained detailed… Show more -Served as the primary contact for a Dollar General digital media and promotion business that generated over +$100M in annual revenue, and effectively used proprietary data and analytic solutions to summarize campaign performance, develop insights, and build client deliverables. -Successfully led cross-functional teams in developing and implementing strategic initiatives aimed at improving operational efficiency and streamlining processes. -Generated and maintained detailed financial models to forecast business performance, which were utilized by senior leadership to make informed decisions. -Established and fostered strong relationships with key stakeholders and external partners, leading to successful collaborations and strategic partnerships. -Evaluated market and customer dynamics and provided valuable insights to create compelling narratives that effectively demonstrated the company's value proposition.



Ahold Delhaize

• Netherlands
• Retail
• 700 & Above Employee

• Category Analyst II

  • Nov 2017 - Dec 2018

  Greater Boston Area -Conducted comprehensive data analysis and provided insights to optimize category performance, resulting in an 8% increase in category sales. -Collaborated with cross-functional teams to develop and execute category strategy, leading to the successful launch of several new products. -Monitored and reported on key performance metrics, identifying areas for improvement and implementing corrective actions. -Managed vendor relationships and negotiated favorable terms, resulting… Show more -Conducted comprehensive data analysis and provided insights to optimize category performance, resulting in an 8% increase in category sales. -Collaborated with cross-functional teams to develop and execute category strategy, leading to the successful launch of several new products. -Monitored and reported on key performance metrics, identifying areas for improvement and implementing corrective actions. -Managed vendor relationships and negotiated favorable terms, resulting in a 10% reduction in costs for the category. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Modular Development Analyst

  • Jan 2017 - Oct 2017

  Rogers, Arkansas -Developed innovated at-shelf strategies for Pepsi products at Walmart, resulting in enhanced marketing positioning and an increase of +5% in customer engagement -Constructed comprehensive analyses to identify store groupings based on demographics, enabling targeted marketing campaigns and optimized sales performance -Collaborated cross-functionally with various teams to identify and implement effective sales growth strategies, leveraging data-driven insights on product… Show more -Developed innovated at-shelf strategies for Pepsi products at Walmart, resulting in enhanced marketing positioning and an increase of +5% in customer engagement -Constructed comprehensive analyses to identify store groupings based on demographics, enabling targeted marketing campaigns and optimized sales performance -Collaborated cross-functionally with various teams to identify and implement effective sales growth strategies, leveraging data-driven insights on product assortment and consumer behavior. Show less