Evan Fung

Digital Marketing Executive at Involve Media
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Contact Information
us****@****om
(386) 825-5501
Location
Petaling Jaya, Selangor, Malaysia, MY
Languages
  • English Full professional proficiency
  • Malay Limited working proficiency

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Bio

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Credentials

  • Google Analytics for Beginners"
    Google analytics
    May, 2022
    - Sep, 2024

Experience

  • Involve Media
    • Malaysia
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jul 2022 - Present

      Handled all digital media buy efforts for multiple social media platforms’ affiliate marketing efforts while optimising ad spend to increase ROI. Researched & strategized content direction for multiple social media platforms monthly. Carried out all digital media buy for client campaigns across platforms while ensuring commitment is met monthly within budget. Shared key findings and data from digital media buy’s side to determine next steps across departments monthly. Accelerated growth of internal social media platforms whilst maintaining or increasing engagement & retention rate. Show less

  • Shopee
    • Retail
    • 1 - 100 Employee
    • Marketing Associate
      • Dec 2021 - May 2022

      Performed the execution aspect of Offline Branding for campaigns that involved Television pushes. Collected and processed sponsorship brand details to be displayed on television in a timely manner for the ‘Brand Details role’. Ensure all graphics and game mechanics for an upcoming campaign is ready before launch for the ‘Games & Visuals role’ by liaising with relevant departments. Performed the execution aspect of Offline Branding for campaigns that involved Television pushes. Collected and processed sponsorship brand details to be displayed on television in a timely manner for the ‘Brand Details role’. Ensure all graphics and game mechanics for an upcoming campaign is ready before launch for the ‘Games & Visuals role’ by liaising with relevant departments.

  • Tan Chong Group
    • Malaysia
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Marketing Executive
      • Jul 2020 - Dec 2021

      Oversaw and executed ATL & BTL materials for GoCar Subs. Ensured new vehicle listings are prepared and ready for subscription within 14 days of purchase. Improved overall standard operating procedures as and when necessary due to business model in its infancy. Ensured all live chats and social media comments are replied in a timely manner. Proactive in photographing and editing all newly acquired vehicles. Handled and improved GoCar Subs’ CRM(FileMaker Pro) and CMS(Website Backend) systems along with its Shopee account through the Seller Centre. Show less

  • Mercedes-Benz Malaysia
    • Malaysia
    • Automotive
    • 300 - 400 Employee
    • Sales And Marketing Intern
      • Jan 2020 - Jul 2020

      Assisted & managed the testing and release of a new digital sales tool. The rollout schedule was strictly adhered to and only delays of a few days were experienced. Inquiries from dealerships were quickly noted and dealt with. Major project steering committees which I was involved in always had the necessary data ahead of time. Assisted & managed the testing and release of a new digital sales tool. The rollout schedule was strictly adhered to and only delays of a few days were experienced. Inquiries from dealerships were quickly noted and dealt with. Major project steering committees which I was involved in always had the necessary data ahead of time.

  • Projek57
    • Malaysia
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Intern
      • May 2017 - Sep 2017

      Assisted in the ideation and execution of the ‘Unity Ride’, managed event management, digital media and third-party film and media agencies, wrote legal documents required to apply for the ‘Social Enterprise’ title from the government, sorted and organized physical files, spreadsheets and reports and delivered support to internal staff by efficiently handling special and routine requirements. Assisted in the ideation and execution of the ‘Unity Ride’, managed event management, digital media and third-party film and media agencies, wrote legal documents required to apply for the ‘Social Enterprise’ title from the government, sorted and organized physical files, spreadsheets and reports and delivered support to internal staff by efficiently handling special and routine requirements.

  • Edamamedia Marketing & Media
    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Intern
      • Dec 2016 - Jan 2017

      Assisted in event management, produced quality documents, spreadsheets and presentations for internal and customer needs using Microsoft Word, Excel and Photoshop, contacted clients and agencies to receive and provide information and organized digitized records for updates and retrieval by team members. Assisted in event management, produced quality documents, spreadsheets and presentations for internal and customer needs using Microsoft Word, Excel and Photoshop, contacted clients and agencies to receive and provide information and organized digitized records for updates and retrieval by team members.

Education

  • KDU University College
    Bachelor of Communication (HONS), Advertising
    2018 - 2020
  • KDU University College
    Diploma, Mass Communication/Media Studies
    2016 - 2018

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