Evan Fisher
Vice President at Baby First TV- Claim this Profile
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Bio
Credentials
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Encore Fellow
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Experience
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First Media US
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Vice President
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Mar 2010 - Present
Brand development of a worldwide TV channel, managing the transition from emerging brand to lifestyle brand in the pre-school space. Responsibilities include domestic and international digital sales, retail management, licensing, Europe/Asia/ME/Australia growth and developing strategic partnerships across numerous product categories and distribution channels. Very strong focus on new business development, including OTT, new media and mobile applications. Brand development of a worldwide TV channel, managing the transition from emerging brand to lifestyle brand in the pre-school space. Responsibilities include domestic and international digital sales, retail management, licensing, Europe/Asia/ME/Australia growth and developing strategic partnerships across numerous product categories and distribution channels. Very strong focus on new business development, including OTT, new media and mobile applications.
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Taproot Foundation
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United States
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Non-profit Organizations
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100 - 200 Employee
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Account Director
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Feb 2010 - Present
Lead 5-6 person teams of accomplished professionals on various Pro-Bono projects, including Brand Message/Key Strategy and Website projects. Lead 5-6 person teams of accomplished professionals on various Pro-Bono projects, including Brand Message/Key Strategy and Website projects.
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Sr. Vice President of Sales, Business Development & Marketing
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2005 - Nov 2009
Responsible for all sales, channel and new business development including digital distribution of British-owned independent content label. Success in numerous distribution channels, including mass merchant, catalogs, iTunes/digital, internet, military, rental, book/superstores and specialty retail. Responsible for all sales, channel and new business development including digital distribution of British-owned independent content label. Success in numerous distribution channels, including mass merchant, catalogs, iTunes/digital, internet, military, rental, book/superstores and specialty retail.
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Sales and Marketing Consultant
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2004 - 2005
Responsible for P & L, new business development, distribution strategy, on-line and digital download strategy for 1000 + title library Responsible for P & L, new business development, distribution strategy, on-line and digital download strategy for 1000 + title library
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Sr. Director of Sales
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2001 - 2004
Responsible for all sales through Image's Special Markets team, including on-line, licensing, catalogs, premium and direct response campaigns Responsible for all sales through Image's Special Markets team, including on-line, licensing, catalogs, premium and direct response campaigns
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Marketing Consultant
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2000 - 2001
Developed strategy and executed campaigns for Orson Welle's "Touch of Evil", "Universal Owns Halloween" and "Alfred Hitchcock on DVD". Developed strategy and executed campaigns for Orson Welle's "Touch of Evil", "Universal Owns Halloween" and "Alfred Hitchcock on DVD".
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Director, National Geographic
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1997 - 2000
P & L and strategic development responsibility for the National Geographic portfolio of labels distributed by Warner Home Video. Diversified line to include children's, "yellow border", DVD releases and adventure/experiential programming. Generated highest retail revenue in National Geographic history. P & L and strategic development responsibility for the National Geographic portfolio of labels distributed by Warner Home Video. Diversified line to include children's, "yellow border", DVD releases and adventure/experiential programming. Generated highest retail revenue in National Geographic history.
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Principal Consultant
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1996 - 1997
Identified new revenue & partnerships for National Geographic's video label and served as lead negotiator to secure a new distribution deal with Warner Home Video. Developed 3 year business plan. Responsible for domestic sales, marketing and acquisition. Identified new revenue & partnerships for National Geographic's video label and served as lead negotiator to secure a new distribution deal with Warner Home Video. Developed 3 year business plan. Responsible for domestic sales, marketing and acquisition.
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Director, Video Marketing
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1994 - 1996
P & L, sales, marketing, acquisition, product development and label management for the BBC, distributed by CBS/Fox. Led the “Absolutely Fabulous” video campaign for the BBC, the most successful video release in BBC history. Created BBC Direct, the BBC’s direct-marketing initiative, including print & broadcast direct response advertising and on-line sales on BBC.com. P & L, sales, marketing, acquisition, product development and label management for the BBC, distributed by CBS/Fox. Led the “Absolutely Fabulous” video campaign for the BBC, the most successful video release in BBC history. Created BBC Direct, the BBC’s direct-marketing initiative, including print & broadcast direct response advertising and on-line sales on BBC.com.
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Vice President, Worldwide
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1988 - 1994
Head of Cannon Video, distributed by Warner Home Video on a worldwide basis. Managed four person team, with yearly revenues in excess of $100 million. Head of Cannon Video, distributed by Warner Home Video on a worldwide basis. Managed four person team, with yearly revenues in excess of $100 million.
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Education
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State University of New York College at Purchase
Bachelor of Fine Arts in Film, Cinematography and Film/Video Production -
State University of New York at Stony Brook
Film/Cinema/Video Studies
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