Eva Li
SEM Manager at Direct Clicks- Claim this Profile
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Bio
Laura Nierengarten
Eva meets and exceeds her client's needs every single day! I sat across from Eva for almost a year at Direct Clicks and watched her every day work hard to go above and beyond for her clients. If a client wanted results Eva got them. Eva is driven and has a great deal of SEM knowledge that she is eager to share. Not only does Eva work extremely hard to get her clients' excellent results but she is an amazing team member. Eva always takes the time to brief a teammate on a new project/client and is a very genuine person who cares greatly for everyone on her team. It was an absolute pleasure to work with Eva and I hope I will have the chance to work with her again :)
Laura Nierengarten
Eva meets and exceeds her client's needs every single day! I sat across from Eva for almost a year at Direct Clicks and watched her every day work hard to go above and beyond for her clients. If a client wanted results Eva got them. Eva is driven and has a great deal of SEM knowledge that she is eager to share. Not only does Eva work extremely hard to get her clients' excellent results but she is an amazing team member. Eva always takes the time to brief a teammate on a new project/client and is a very genuine person who cares greatly for everyone on her team. It was an absolute pleasure to work with Eva and I hope I will have the chance to work with her again :)
Laura Nierengarten
Eva meets and exceeds her client's needs every single day! I sat across from Eva for almost a year at Direct Clicks and watched her every day work hard to go above and beyond for her clients. If a client wanted results Eva got them. Eva is driven and has a great deal of SEM knowledge that she is eager to share. Not only does Eva work extremely hard to get her clients' excellent results but she is an amazing team member. Eva always takes the time to brief a teammate on a new project/client and is a very genuine person who cares greatly for everyone on her team. It was an absolute pleasure to work with Eva and I hope I will have the chance to work with her again :)
Laura Nierengarten
Eva meets and exceeds her client's needs every single day! I sat across from Eva for almost a year at Direct Clicks and watched her every day work hard to go above and beyond for her clients. If a client wanted results Eva got them. Eva is driven and has a great deal of SEM knowledge that she is eager to share. Not only does Eva work extremely hard to get her clients' excellent results but she is an amazing team member. Eva always takes the time to brief a teammate on a new project/client and is a very genuine person who cares greatly for everyone on her team. It was an absolute pleasure to work with Eva and I hope I will have the chance to work with her again :)
Experience
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Direct Clicks
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Australia
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Advertising Services
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1 - 100 Employee
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SEM Manager
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May 2021 - Present
• Portfolio of PPC clients across Google Ads (Search, Display, Discovery, Shopping & YouTube), Bing, Facebook Ads and Programmatic for lead generation and eCommerce.• Create and set up & implement Google Tag Manager, Conversion tags and pixels to ensure accurate tracking and data collection• Ongoing campaign optimisations & budget management• Build and maintain client relationships • Conducted competitor & keyword analysis to identify opportunities to take advantage of and weaknesses impacting campaign performance• Training new recruits• Create quarterly, half-yearly and yearly performance presentations• Contribute and create the most appropriate SEM strategies for pitches to new leads Show less
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Digital Account Manager - SEM & Social
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Oct 2020 - May 2021
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SEM Account Manager
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Nov 2018 - Oct 2020
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BeddingCo
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Australia
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Furniture
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Marketing Coordinator
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Oct 2017 - Nov 2018
• Create & implemented calendar year of promotion/sale plan • Manage all social media accounts - Facebook and Instagram • Created and managed Facebook Ads to increase sales and grow the newsletter database • Created and executed lead generation strategies to grow the database • Created email marketing campaigns using Mailchimp • Manage and maintain marketplace sales channels • Oversaw PPC and SEO campaigns managed by agencies to ensure performance KPIs are met • Conducted keyword research when curating website copy for SEO • Organised and coordinated content creation projects • Design and Created EDM, website banners, product photography, product packaging and order insert cards using Adobe Photoshop • Manage basic daily operations- pick, pack and send parcels, customer service enquiries and complaints, processing returns and warranty claims • Made sales via Phone, email and face to face Show less
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Kingsgrove RSL Club
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Australia
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Hospitality
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1 - 100 Employee
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Club Supervisor
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Jan 2016 - Oct 2017
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Customer Service Agent
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Feb 2012 - Oct 2017
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The Red Republic
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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Jul 2015 - Sep 2015
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TCG
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Australia
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Leisure, Travel & Tourism
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1 - 100 Employee
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Digital and Social Media Marketing Intern
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Feb 2015 - May 2015
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Education
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2013 - 2017
Macquarie University
Bachelor of Commerce (BCom), Marketing and International Business -
2011 - 2011
The Hotel School Sydney, Southern Cross University
Diploma in Business in Hotel Management
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