Experience

UKCP
• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee
• Marketing and Communications Officer

  • Sep 2019 - Present

NSPCC
• United Kingdom
• Non-profit Organization Management
• 700 & Above Employee
• Volunteer Counsellor

  • Jun 2019 - Jan 2021


Be Richmond

• Non-profit Organizations
• 1 - 100 Employee

• Project Support and Stakeholder Engagement Officer

  • Jan 2019 - Jul 2019

  • Provide day-to-day support to the Town Centre’s ongoing projects, including stakeholder engagement, community events, security, and waste collection/recycling. • Provide logistical assistance for local events such as the Richmond May Fair (150 stallholders, 5,000 attendees) Get On Board, and Richmond’s quarterly Small Business Network meetings. • Liaison and engagement with Richmond BID levy payers, small businesses, local charities and other stakeholders in order to develop and maintain partnerships. • Produce supporting documentation to apply for licences and permits with the local council when necessary. • Maintain records in accordance with good practice, internal policies, and relevant legislation. Show less



SI-UK

• Digital Marketing Officer

  • Aug 2016 - Jan 2019

  • Development, implementation and execution of the company’s B2C and B2B email marketing strategies in accordance with the industry’s seasonal recruiting periods. • Delivery of email threads to various audiences according to their interests and different stages of the decision-making journey. • Importing and exporting segments to and from MailChimp in an error-free manner to delimit target audiences and increase goal conversion. • Working closely with content writers to ensure communication is relevant, compelling and engaging. • Liaising with the design team to ensure emails follow branding guidelines and layouts are optimised for maximum engagement on multiple devices. • Development of A/B tests to narrow down the most effective elements of email campaigns and maximise open rates, click rates, and goal conversions. • Establishing relevant KPIs and enhancing activity tracking to measure campaign effectiveness and facilitate reporting to stakeholders. • Adherence to EU data protection policies, including GDPR. • Analysis of results for data-driven insights to improve performance of ongoing and future campaigns. Show less



The English Studio Language School

• Marketing Executive

  • Mar 2014 - Feb 2016

  • Directly liaising with marketing directors for development and monitoring of recruiting campaigns.• Conducting research and analysis of market trends.• Using web content management systems to analyse and develop social media content based on usage statistics.• Managing social media channels including Facebook, Instagram, and Twitter.• Promoting information about the company to target customers and partners.• Exploring customers’ opinions and gaps in the market to improve product development.• Production of marketing literature to recruit representatives abroad.• Liaise with current international agents abroad to target their local audiences.• Training of staff members attending international recruiting fairs abroad. Show less

• ESL Teacher

  • Sep 2010 - Feb 2014

  • Planning, preparing, and delivering lessons to multinational groups focused on the University of Cambridge exams FCE, CAE and IELTS.• Preparing lessons based on weekly and monthly syllabus and student feedback.• Assessing students’ homework and exams.• Providing individual feedback focused on student progress.

• Admission and Enrolments Officer

  • Mar 2009 - Sep 2010

  • Ensuring the smooth, timely and efficient processing of students’ course and visa applications.• Accurate input of students’ sensitive data onto the company’s CRM.• Implementing enrolment procedures in compliance with government regulations.• Assisting independent external agents to facilitate students’ enrolments.• Liaising with accommodation suppliers to provide homestay and residences for students.