Marketing Director

• Aug 2023 - Present

Community Marketing Manager

• Sep 2021 - Jun 2023

Influencer Marketing Manager

• Oct 2020 - Aug 2021

Brand Marketing

• Jun 2019 - Oct 2020

Working with a start-up boutique recruitment website for leisure professionals in EMEA. • Ensuring promotion of the website in B2B and B2C sectors to acquire leads • Heavily involved in the UX of the website, while working closely with developers • Extend brand’s image, awareness and competitive advantage Working with a start-up boutique recruitment website for leisure professionals in EMEA. • Ensuring promotion of the website in B2B and B2C sectors to acquire leads • Heavily involved in the UX of the website, while working closely with developers • Extend brand’s image, awareness and competitive advantage

Head of Online Africa

• May 2016 - Mar 2019

Global direct-selling company in the beauty industry, present in 65 markets with £1.17bln turnover • Guided the work of 6 members across 8 markets of the international marketing team, by articulating individual goals, supporting in local implementation and promotion to work towards joined milestones • Fully planned and executed an online E-learning project implementation (30 videos, 3 months): translation, personalisation, market’s education, 360 promotion • Detailed analysis of customer data and profiles to deliver relevant 360 campaigns • Implemented a full change of SM activity by creating planners to drive brand value and increase engagement across 8 markets: tripled FB reach to 4.1mln, doubled IN followers to 150 000, increased website usage by 40% YoY • Drove improvements across the business with new Apps implementation: converted 27% of salesforce in Africa to use the ordering app using thorough analysis and reporting • Introduced, budgeted, and managed end-to-end training project Africa Online Express across 4 countries for 400 people, to educate and increase salesforce’s SM activity Show less

Influencer Project Manager

• May 2016 - Aug 2016

Global fitness company creating world-class studio classes programs collaborating with 20,0000 clubs. • Researched, sourced and managed 10 fitness influencers to support their promotion of the new Les Mills class across Poland, what improved their FB engagement by 25-50% Global fitness company creating world-class studio classes programs collaborating with 20,0000 clubs. • Researched, sourced and managed 10 fitness influencers to support their promotion of the new Les Mills class across Poland, what improved their FB engagement by 25-50%

Digital Content Manager Europe (based in Turkey / Malaysia)

• Apr 2013 - Oct 2014

London founded group of luxury fitness and wellness clubs, now across 8 countries with over 100 clubs.• Reported to the CMO, with an annual budget of £150,000• Planned and implemented new project - content management strategy - for the business across Europe (8 countries): research, design, execution, monitoring, analysis, reporting•. Researched, scheduled and managed content creators and various stakeholders • Created, scheduled and analysed applicable content with a complete use of CMS, and based on available CRM data for targeting purposes• Applied SEO strategy via CMS to fully support Google Analytics • Drove website engagement to 15% (previously <1%) via seasonal content and digital promotion• Increased social media fan group and its engagement by 37% in 12 months• Researched, planned, resourced video team and the actors, created storyboards and executed over 20 professional videos about service, club tours, product introduction, and people reaching of over 250,000 targeted prospects, based on strict budget brackets Show less

Marketing Manager

• Jan 2010 - Mar 2013

• Reported to the CEE Marking Director, with an annual budget of £5,000• Led the marketing team in the premium and budget lifestyle sectors focusing on inbound and outbound marketing to generate qualified leads and increase sales conversion • Run an advertising project by securing long-term relationships with strategic partners such as Nike, SONY, L’Oréal, BMW, what resulted in additional revenue circa £30,000 per annum• Lead end-to-end rebranding project of the budget clubs, which assisted in a consolidated EBITDA growth of 5%: new branding and marketing materials, to align with a main brand and vision; coordination with the shopping mall on all necessary certificates and documentation• Organised and executed a number of internal and external events in coordinator with various partners to improve brand awareness, customer engagement and lead generation• Implemented the transition from traditional marketing (print, radio, partnerships) to digital (online sales, mobile promotion, social media)• Achieved 8% conversion of online leads to sale, due to targeted promotion and follow up using CRM Show less

Marketing Coordinator

• Feb 2007 - Dec 2009

• A junior marketing role, supporting the marketing and sales team in the premium and budget lifestyle sector• Built many relationships with local partners (restaurants, cinemas) resulting in long-term mutual promotion• Organised and managed promotion team during various internal and external lead generation activities and events (expos, events) - generated in excess of 1,500 qualified leads per month