Brand manager

• Jan 2022 - Present

Assistant Brand Manager

• Feb 2020 - Dec 2021

品牌/调研主管 Brand/Research Supervisor

• Nov 2017 - Oct 2019

1、 品牌定位及战略制定Brand positioning and strategy2、 360°营销战役管理Campaign management3、 产品创新及新品沟通策略制定Product innovation4、 消费者洞察Consumer insights5、 数据分析及解读Data analysis and interpretation6、 品牌跨平台传播信息把控Brand communication information control in all channels

对外关系主管（兼帝亚吉欧白酒事业部海外渠道工作）External Relations Supervisor (serve Diageo CWS overseas business as the sam

• Nov 2016 - Nov 2017

1. 与政府及媒体维持良好关系：通过定期活动，同行业协会，相关政府部门以及媒体建立的良好合作关系，在职期间公司负面新闻率控制在2%以内； 2. 公司对外信息输出的把控：根据公司各部门对外沟通的需要，维护并扩充公司对外输出口径标准信息，维护更新公司《信息房子》，并对公司对外发言人的对外发言内容进行把控，确保信息的及时性、准确性、权威性、完整性。3. 支援Diageo CWS事业部海外渠道的工作：A、 与产品设计部合作，进行海外渠道专属产品的开发及设计；B、 香港及澳门市场经销商拜访及维护；C、 于2016年10月在澳门星际酒店举办水井坊“岁月之华大师之作”品牌推广活动，与酒店达成长期合作，将水井坊产品列入酒店VIP福利产品清单。1. Public relationship management: Established excellent cooperative relationship with industry associations, relevant government departments and the media organizations through regular activities. Shuijingfang's negative news rate was controlled within 2% during the term of post; 2. Company's external information output control: According to the needs of external communication of all departments of the company, compile the standard output information, update the company's information house and control the external speech content of the company's spokesmen to ensure the timeliness, accuracy, authority and integrity of the information.3. Support Diageo CWS business department on the overseas channels: A. co-work with Product Design Department on the selection and design for overseas exclusive products;B. visit and maintenance of dealers in Hong Kong and Macao markets;C. organized the brand promotion activity of "Masterpieces of time" in Star Hotel Macao in October 2016, Realized a long-term cooperation with the Macao Star Hotel which has enlisted SJF products in the list of the hotel VIP benefits. Show less