Experience

Jazwares, LLC

• United States
• Consumer Goods
• 500 - 600 Employee

• Brand Manager

  • May 2021 - Present



Entertainment One

• Canada
• Entertainment Providers
• 700 & Above Employee

• Retail Marketing Manager

  • Mar 2017 - Jul 2020

  • Responsible for establishing cross channel retail campaigns throughout Latin America (33 markets with a 400+ licensee base): Providing strategic guidance to agents & category stakeholders ensuring alignment with quarterly business priorities and in collaboration with senior management• Lead account management for trade marketing & brand partner activations ( Retail, Broadcasters, Agents & Master Toy). Present and manage the daily operations of trade marketing - ensuring timely delivery and high-quality execution in every touchpoint at POS to promote the businesses brand awareness in the region• Digital strategy – established YouTube campaigns and additional online channel & social media support to drive bespoke retail support.• E-Commerce – growing the brand awareness on digital channels with brand stores, Sponsored Ads on Amazon and Retail landing pages. Build a dedicated brand presence to foster awareness and loyalty. • Planning & Review: understanding and addressing the needs of stakeholders to leverage and drive partnership models that scale revenue & market share. • Budget, Forecast & ROI analysis – measure & communicate targeted success for further expansion of the local consumer products programs. • Ensuring that the brand guidance for Peppa Pig, PJ Masks were constantly followed by partners, agents, broadcaster, retailers and licensees to secure best brand representation. Daily communication with agencies to brief on upcoming campaigns (Tv Ad, Social Media posts) • Collect and analyse market and sales data, retail listings, trends, post campaign figures and analyse all information to conclude best practice findings and learnings for the future. Monitor and provide analysis of licensee sales results and NPD data. • Responsible for building Master Toy ranges for each territory, collaborating with the master toys and local distributors. Identifying gaps in the licensing program and coming up with innovative solutions.

• Senior Product Development Executive

  • Mar 2014 - Mar 2017

  • PD Manager for Latin America – overseeing the territory from a PD perspective. Giving regular brand guidance, updates and holding creative summit presentations for licensees. Travelled to the important markets presenting brand updates in coordination with the marketing and licensing team. • Product Development – overseeing various categories and managing product approval for our international licensees and communicating product opportunities with the licensing team.• Creative direction – provided creative guidance and feedback to agents in order to ensure brand values and product quality are maintained.



20th Century Studios

• United States
• Media Production
• 700 & Above Employee

• Product Development Coordinator

  • Sep 2011 - Sep 2013

  • Liaising and Collaborating –Liaised directly with agents, licensees and promotional partners to ensure on-Strategy execution of products, access to most updated creative assets and immediate provision of creative updates. Responsible for fielding queries and questions. • Project management - oversaw product development processes with agents. This involved approving artwork, supplying and distributing creative assets. • Information assimilation – gathered creative ideas for brand development. Developed an understanding of specific category and territory needs.



DerivSource

• Market Research analyst

  • Mar 2011 - Sep 2011

  • Responsible for liaising with key sponsors such as Goldman Sachs, JP Morgan and Sapient • Research market conferences, news and literature to determine future speakers for upcoming events• Fulfill administrative tasks such as maintaining and updating contact databases, and communication with clients • Responsible for liaising with key sponsors such as Goldman Sachs, JP Morgan and Sapient • Research market conferences, news and literature to determine future speakers for upcoming events• Fulfill administrative tasks such as maintaining and updating contact databases, and communication with clients



Focus Features International

• Assistant

  • Apr 2010 - Jul 2010

  • Worked directly with the president and the sales manager to prepare customised sales pitches for key distributors within international territories pertaining to certain country’s interests• Researched in preparation for the Cannes Festival for competitor buying analysis to aid the sales team with their sales strategies. • Assisted with talent research for potential upcoming films (e.g. locating playwrights, upcoming premiers and actors) • Daily duties also involved box office recaps, presenting at weekly meetings, and resolving customer enquiries



Paul Thiltges Distribution

• Intern

  • Jun 2008 - Jul 2008

  • Organised production schedules and prepared breakdown sheets to assist the production team in daily duties• In charge of providing bi-weekly synopsis and reports on current film scripts of interest• Translated expense sheets and budget forms to assist the English speaking team • Organised production schedules and prepared breakdown sheets to assist the production team in daily duties• In charge of providing bi-weekly synopsis and reports on current film scripts of interest• Translated expense sheets and budget forms to assist the English speaking team



Carnegie Bank

• Intern

  • Jun 2006 - Jul 2006