Eva Simmermacher
Senior Marketing Technology Consultant at Onemedia Consulting GmbH- Claim this Profile
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Deutsch Bilingue ou langue natale
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Englisch Capacité professionnelle complète
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Spanisch Compétence professionnelle limitée
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Bio
Nikolaus Bauer
Eva´s working attitude is characterized by highest levels of commitment and willingness of taking on big challenges and seeing them through. Besides leading the Media Agency relationship and overseeing all paid media investments of the company Eva build up Marketing Automation (Marketo) from scratch and pushed for a consistent marketing automation strategy in strong alignment with Sales, Marketing, IT and Legal. Her communication skills have always been at levels of excellence. She accurately pinpoints pain points in order to really help the company focus on the required next steps. I enjoyed working with Eva.
Nikolaus Bauer
Eva´s working attitude is characterized by highest levels of commitment and willingness of taking on big challenges and seeing them through. Besides leading the Media Agency relationship and overseeing all paid media investments of the company Eva build up Marketing Automation (Marketo) from scratch and pushed for a consistent marketing automation strategy in strong alignment with Sales, Marketing, IT and Legal. Her communication skills have always been at levels of excellence. She accurately pinpoints pain points in order to really help the company focus on the required next steps. I enjoyed working with Eva.
Nikolaus Bauer
Eva´s working attitude is characterized by highest levels of commitment and willingness of taking on big challenges and seeing them through. Besides leading the Media Agency relationship and overseeing all paid media investments of the company Eva build up Marketing Automation (Marketo) from scratch and pushed for a consistent marketing automation strategy in strong alignment with Sales, Marketing, IT and Legal. Her communication skills have always been at levels of excellence. She accurately pinpoints pain points in order to really help the company focus on the required next steps. I enjoyed working with Eva.
Nikolaus Bauer
Eva´s working attitude is characterized by highest levels of commitment and willingness of taking on big challenges and seeing them through. Besides leading the Media Agency relationship and overseeing all paid media investments of the company Eva build up Marketing Automation (Marketo) from scratch and pushed for a consistent marketing automation strategy in strong alignment with Sales, Marketing, IT and Legal. Her communication skills have always been at levels of excellence. She accurately pinpoints pain points in order to really help the company focus on the required next steps. I enjoyed working with Eva.
Credentials
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Adobe Certified Expert-Marketo Engage Business Practitioner
Adobe
Experience
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Onemedia Consulting GmbH
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Germany
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Advertising Services
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1 - 100 Employee
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Senior Marketing Technology Consultant
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avr. 2021 - - aujourd’hui
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A1 Digital
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Austria
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IT Services and IT Consulting
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100 - 200 Employee
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Performance Marketing Managerin
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nov. 2019 - mars 2021
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Head of Display & Programmatic
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avr. 2019 - oct. 2019
Fully responsible for the department "Display & Programmatic"- Comprehensive and strategic media consulting- Developing the structure and content of the "Display & Programmatic" department- Lead of sales pitches for new accounts- Management and coaching of the team, including HR planning and cross-divisional task management Fully responsible for the department "Display & Programmatic"- Comprehensive and strategic media consulting- Developing the structure and content of the "Display & Programmatic" department- Lead of sales pitches for new accounts- Management and coaching of the team, including HR planning and cross-divisional task management
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Latin America
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United Kingdom
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1 - 100 Employee
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Sabbatical
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avr. 2018 - mars 2019
voluntary activities and personal developement voluntary activities and personal developement
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Team Lead Digital Media
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janv. 2016 - mars 2018
Fully responsible for digital media topic complex: display branding & performance, desktop & mobile, moving images content, social media- Customer relations and digital media consulting for Saturn, Deichmann,WMF, Adelholzener- Development and implementation of new digital strategies - Management and coaching oft the team, including HR planning and cross-divisional task management- Sales pitches for new and existing accounts- Management of and collaboration with external auditors regarding media buying and qualitative assessment factors of digital campaigns
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Senior Planner & Consultant Digital Media
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juil. 2015 - déc. 2015
Continuous expansion of strategic customer relations. - Consulting existing customers on current trends in digital media- Professional lead of the team memberso- Preparation for disciplinary team leading function
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Southeast Asia
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Indonesia
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Sabbatical
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janv. 2015 - juin 2015
International extra-professional experience International extra-professional experience
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Media Consultant
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déc. 2012 - déc. 2014
Strategic consulting on how to embed digital media campaigns in the overall media mix. - Responsible for the overall digital media planning of the customers Oetker Gruppe, Melitta, AIDA Cruises, Stage Entertainment- Budgetary resonsibility for those customers- Development and presentation of cross media strategies- Conduct of negotiation with media partners and external suppliers and service providers- Intensive collaboration with classic media consultants-Deduction and interpretation of analysis, e.g. regarding brand, market, target group and so on- Support of internal, cross departmental projects- Initial support on the definition, coordination and setup of new processes for the newly founded pilot@media.at GmbH in Vienna
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Junior Media Consultant
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juin 2011 - nov. 2012
Consulting of customers within the frameworks of the annual tactical media planning. - Autonomous campaign planning and management- Self-reliant budget controlling and reporting- Development and presentation of campaign tactics
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Media Consultant
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févr. 2013 - avr. 2013
Initial support on the definition, coordination and setup of new processes for the newly founded pilot@media.at GmbH in Vienna Initial support on the definition, coordination and setup of new processes for the newly founded pilot@media.at GmbH in Vienna
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Tchibo
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Germany
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Retail
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700 & Above Employee
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Praktikant im Bereich Handelsmarketing
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oct. 2009 - mars 2010
- Administration and operation of supply management tools- Adaption of marketing materials for new point of sales advertising formats- Collaboration on the creation of new advertising formats with creative agencies- Compilation of marketing material overviews and planning calenders- Wholesale order management - Administration and operation of supply management tools- Adaption of marketing materials for new point of sales advertising formats- Collaboration on the creation of new advertising formats with creative agencies- Compilation of marketing material overviews and planning calenders- Wholesale order management
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Education
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Philipps-Universität Marburg
Diplom, BWL
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