Eva Oreskovich
Vice President Marketing at Onyx Brands, Inc.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Swedish Native or bilingual proficiency
-
German Limited working proficiency
-
French Limited working proficiency
Topline Score
Bio
Polly Rowland
Eva is a strategic thinker and planner. She looks beyond the immediate future and predicts potential outcomes, trends, and opportunities based on existing information—not just for marketing, but for the organization as a whole. As a sales leader in her organization, I appreciated her ability to provide direction to assist in selling into customers across multiple channels. With a warm, collaborative style, Eva brings expertise and the ability to challenge the status quo to the table. She made my job easier and more challenging at the same time. I would love to work with her again.
Polly Rowland
Eva is a strategic thinker and planner. She looks beyond the immediate future and predicts potential outcomes, trends, and opportunities based on existing information—not just for marketing, but for the organization as a whole. As a sales leader in her organization, I appreciated her ability to provide direction to assist in selling into customers across multiple channels. With a warm, collaborative style, Eva brings expertise and the ability to challenge the status quo to the table. She made my job easier and more challenging at the same time. I would love to work with her again.
Polly Rowland
Eva is a strategic thinker and planner. She looks beyond the immediate future and predicts potential outcomes, trends, and opportunities based on existing information—not just for marketing, but for the organization as a whole. As a sales leader in her organization, I appreciated her ability to provide direction to assist in selling into customers across multiple channels. With a warm, collaborative style, Eva brings expertise and the ability to challenge the status quo to the table. She made my job easier and more challenging at the same time. I would love to work with her again.
Polly Rowland
Eva is a strategic thinker and planner. She looks beyond the immediate future and predicts potential outcomes, trends, and opportunities based on existing information—not just for marketing, but for the organization as a whole. As a sales leader in her organization, I appreciated her ability to provide direction to assist in selling into customers across multiple channels. With a warm, collaborative style, Eva brings expertise and the ability to challenge the status quo to the table. She made my job easier and more challenging at the same time. I would love to work with her again.
Experience
-
Onyx Brands, Inc.
-
United States
-
Manufacturing
-
1 - 100 Employee
-
Vice President Marketing
-
Sep 2022 - Present
-
-
-
-
Consulting work
-
Jan 2020 - Nov 2022
Key projects: Nutritional Supplement Brand: Led project team to define unique brand positioning, supported by expert interviews and consumer research Mobile Care Chicago - allergy/asthma care for low-income families; Conducted stakeholder interviews and provided strategic direction resulting in revised positioning and logo Roamie foundation - a nonprofit venture to improve pet adoption process: Provided strategic and marketing input on pitch deck to potential partner organizations. Key projects: Nutritional Supplement Brand: Led project team to define unique brand positioning, supported by expert interviews and consumer research Mobile Care Chicago - allergy/asthma care for low-income families; Conducted stakeholder interviews and provided strategic direction resulting in revised positioning and logo Roamie foundation - a nonprofit venture to improve pet adoption process: Provided strategic and marketing input on pitch deck to potential partner organizations.
-
-
-
PPI Beauty
-
United States
-
Personal Care Product Manufacturing
-
100 - 200 Employee
-
SVP of Global Marketing and Innovation
-
2018 - 2019
Reported directly to CEO as member of senior executive leadership team. Led team of 30 in brand management/marketing, product development and creative services.
-
-
VP of Global Marketing
-
Mar 2012 - 2018
Marketing lead on senior executive team. Led team of 15. Key member of leadership team securing two rounds of private equity sales and transitioning business to new partner. Transformed company brand portfolio from private label to award-winning, nationally recognized brands. Drove category leadership in cosmetic and bath accessories.Contributions:Led explosive growth of Real Techniques, a cosmetic accessories brand, differentiated by influencer partnership. Built social media community reaching 10M fans.Led development and omnichannel marketing strategy of the Real Techniques Miracle Complexion Sponge, becoming lead beauty product in entire US cosmetics category.Restaged EcoTools to drive beauty credentials as well as eco positioning/sustainability, generating double digit share growth. Built year-over-year double digit growth in awareness, trial and conversion with education and inspiration on social media, YouTube, PR and digital media. Show less
-
-
Director of Marketing
-
Mar 2011 - Mar 2012
Contributions:Identified objectives and needs for company's first-ever consumer research program. Key insights led to differentiated innovation and marketing programs.Built and delivered presentation to win category captainship at Walmart.
-
-
-
Unilever
-
United Kingdom
-
Manufacturing
-
700 & Above Employee
-
Brand Development Director - Dove hair care
-
2007 - 2010
Responsible for brand equity and innovation for North America business. Served on global team headquartered in London. Successfully led creation of two-year growth road map.
-
-
Senior Brand Development Manager
-
2002 - 2007
Co-lead expansion of Axe into hair care category. Adapted and launched globally successful Sunsilk hair care brand in North American market.
-
-
Brand Manager
-
1999 - 2002
Responsible for developing North American launch mix and plan for now iconic brand, Axe.
-
-
Associate Brand Manager
-
Mar 1998 - Feb 1999
Finesse Hair Care
-
-
-
J. Walter Thompson Worldwide
-
United States
-
Advertising Services
-
700 & Above Employee
-
Account Director
-
1996 - 1998
Key account lead for Heinz Pet Products, Kraft International Key account lead for Heinz Pet Products, Kraft International
-
-
Education
-
Thunderbird School of Global Management
MBA, Marketing -
University of Arizona
Bachelor of Science and Business Administration -
Per Brahegymnasiet
Community
