Experience

IrisGuard UK Ltd

• United Kingdom
• Software Development
• 1 - 100 Employee

• Director of Marketing

  • Juni 2019 - –Heute

  ● Strategic role within the senior leadership team with responsibility for creating a global corporate marketing / PR strategy and a communication plan● Identifying new business opportunities in 4 regions and exploring new markets within those regions including biometrics technology, humanitarian aid and Fintech / payments● Full marketing stack deliverables with a focus on developing new marketing channels for the company including web, social media, product marketing materials, digital, research, online & offline events with a particular focus on speaking engagements● Champion and guardian of the brand; revamping all communication touchpoints and developing an internal training program to align all departments with company strategy and goals, empower growth through improved quality of communication and enhanced company image at all levels● Lead and implementation a regular sales, marketing and stakeholder communication strategy and database with GDPR compliance guidance● Uncover insights and strategies for new and existing offerings, analyse performance metrics, campaign results, trends for development and implementation of annual marketing plan, content production to stimulate interest and generate leads● Liaise closely with Sales and R&D to provide strategic input on positioning and messaging, routes to markets, engage with campaigns and support with marketing tools to maximise opportunities for conversion● Monitor competitor performance and latest trends● Forecast, budget and P&L management striving to deliver best value for money



Papa John's (GB) Ltd

• Senior Manager - Marketing

  • Dez. 2010 - Feb. 2019

  Excels within this key senior management role which fully utilises breadth of marketing experience. Drives direction and success through strategic and planning expertise, this enables enhanced sales and profitability across the franchisee and Papa John’s global business. Delivers extensive support to the Senior Marketing Director regarding strategic direction. Maintains full national marketing calendar control, working within the stringent annual business plan, achieving countless success and targets. Delivers all projects and programmes including the annual consumer promotional programme. Develops key relationships at all times which includes agency partners as well as colleagues through effective leadership techniques.



Dawsongroup Plc

• Group Marketing Manager

  • Sept. 2007 - Aug. 2010

  Maintained full marketing services control, utilising wealth of management experience to successfully drive and grow revenue on a group wide basis. Worked closely with the board, managing marketing and communication activities and projects across 8 divisions. A position which involved adherence to stringent financial and budget restraints whilst still enhancing growth and enabling ongoing success. Ensured all B2B marketing programmes worked delivered effectively and worked in line with the group strategy.



Polaris Optics (UK) Ltd

• Sales & Marketing Manager

  • Juli 2005 - Juli 2007

  Excelled during this time, maintaining full sales and marketing control as a key member of the management team, working in conjunction with the design team to ensure the product was in an exceptional position in relation to the UK and French market. Led and oversaw a number of sales agencies to drive and enhance product promotion as well as conducting extensive liaison with agencies and suppliers regarding POS material, direct mail, advertising and editorials. Excelled during this time, maintaining full sales and marketing control as a key member of the management team, working in conjunction with the design team to ensure the product was in an exceptional position in relation to the UK and French market. Led and oversaw a number of sales agencies to drive and enhance product promotion as well as conducting extensive liaison with agencies and suppliers regarding POS material, direct mail, advertising and editorials.



Dixons

• Netherlands
• Retail
• 100 - 200 Employee

• Assistant Product Manager

  • Apr. 2005 - Juli 2005

  Played a pivotal role within this leading retail organisation, successfully ensuring product category brief delivery which involved conducting extensive research and sourcing category products. Played a pivotal role within this leading retail organisation, successfully ensuring product category brief delivery which involved conducting extensive research and sourcing category products.