Eva Al-Switi
Assistant General Manager at INK Entertainment Group- Claim this Profile
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French Professional working proficiency
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Arabic Full professional proficiency
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English Native or bilingual proficiency
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Bio
Experience
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INK Entertainment Group
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Canada
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Entertainment Providers
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100 - 200 Employee
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Assistant General Manager
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May 2021 - Present
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Leave it T.O. us Inc.
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Toronto, Canada Area
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Co-Founder & Operator
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Apr 2012 - Mar 2021
• Manage the strategic planning and execution of the day-to-day operations for the leading event staffing agency with 500+ team members delivering up to 100 weekly events to individuals and corporate clients across the GTA • Oversee all aspects of the company including sales, marketing, business development, and financial control • Build and nurture relationships with client executives to understand needs and address any issues or concerns • Accountable for the team hiring, training, scheduling, staffing, and performance evaluation and management • Administer the staff payroll, prepare quarterly forecasts, and develop and administer the annual budget • Recruit staff by creating job postings, screening resumes, interviewing candidates, and facilitating orientations • Conduct market research, prospect clients, negotiate contracts, and onboard new accounts • Guide the design and implementation of marketing campaigns to raise brand awareness Key Achievements: ✔ Played an integral role in growing annual revenues exponentially by building a reliable talent pool of over 1,000 members and designing and instituting all the formal processes, documents, and policies for the company ✔ Established a sizeable and dedicated client base with prominent enterprise customer accounts including Oliver & Bonacini, Globe & Mail Center, SunLife, TD Financial, Evergreen Brickworks, Ink Entertainment, and Food Dudes ✔ Contributed to the successful opening of multiple client restaurants including Cabana Pool Bar and Pick 6ix sports bar by recruiting and coaching up to 100 employees and instituting training guidelines for the management teams ✔ Secured the Food Dudes and Oliver & Bonacini contracts in 2010 that accounted for over 50% of overall revenues ✔ Orchestrated the development of a new internal staffing software that streamlined the recruitment process by 60% Show less
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Co-Founder & Event Manager
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2010 - 2012
• Directed up to 100 staff throughout the lifecycle of client events with attendance reaching over 2,000 guests • Served as a main point of contact to coordinate team activities and ensure budgets and deadlines were achieved • Mediated team conflicts and conducted in-depth investigations to isolate and resolve any escalated client problems Key Achievement: ✔ Spearheaded numerous seamless events for prominent customers including the annual Hockey Hall of Fame banquets, Deadmau5’s wedding, TSN galas, The Weeknd’s birthday, and 6 consecutive Canadian Music Awards Show less
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Education
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Carleton University
BA in Psychology -
George Brown College
Diploma in Applied Behavioural Sciences