Rafael M.
Co-founder & CEO at Xtreme Designs- Claim this Profile
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Português Native or bilingual proficiency
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Inglês Full professional proficiency
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Bio
Amanda P.
Rafael é profissional ímpar e um excelente líder. Rafael é resiliente, criativo, auto-confiante, gentil e está sempre motivado. Destaca-se pela sua capacidade de resolver problemas inesperados, de gerir conflitos e sempre pensar com inovação. Sou muito grata pelos ensinamentos transmitidos e recomendo o Rafael para qualquer posição de liderança e Marketing. Foi um enorme prazer ser sua colega de trabalho!
Amanda P.
Rafael é profissional ímpar e um excelente líder. Rafael é resiliente, criativo, auto-confiante, gentil e está sempre motivado. Destaca-se pela sua capacidade de resolver problemas inesperados, de gerir conflitos e sempre pensar com inovação. Sou muito grata pelos ensinamentos transmitidos e recomendo o Rafael para qualquer posição de liderança e Marketing. Foi um enorme prazer ser sua colega de trabalho!
Amanda P.
Rafael é profissional ímpar e um excelente líder. Rafael é resiliente, criativo, auto-confiante, gentil e está sempre motivado. Destaca-se pela sua capacidade de resolver problemas inesperados, de gerir conflitos e sempre pensar com inovação. Sou muito grata pelos ensinamentos transmitidos e recomendo o Rafael para qualquer posição de liderança e Marketing. Foi um enorme prazer ser sua colega de trabalho!
Amanda P.
Rafael é profissional ímpar e um excelente líder. Rafael é resiliente, criativo, auto-confiante, gentil e está sempre motivado. Destaca-se pela sua capacidade de resolver problemas inesperados, de gerir conflitos e sempre pensar com inovação. Sou muito grata pelos ensinamentos transmitidos e recomendo o Rafael para qualquer posição de liderança e Marketing. Foi um enorme prazer ser sua colega de trabalho!
Credentials
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Data Analysis with R Programming
CourseraDec, 2021- Nov, 2024 -
Google Data Analytics Capstone: Complete a Case Study
CourseraDec, 2021- Nov, 2024 -
Google Data Analytics Professional Certificate
CourseraDec, 2021- Nov, 2024 -
Share Data Through the Art of Visualization
CourseraNov, 2021- Nov, 2024 -
Analyze Data to Answer Questions
CourseraOct, 2021- Nov, 2024 -
Process Data from Dirty to Clean
CourseraSep, 2021- Nov, 2024 -
Prepare Data for Exploration
CourseraAug, 2021- Nov, 2024 -
Ask Questions to Make Data-Driven Decisions
CourseraJul, 2021- Nov, 2024 -
Foundations: Data, Data, Everywhere
CourseraJun, 2021- Nov, 2024 -
Operational CEM Certification
MedalliaSep, 2020- Nov, 2024 -
Customer Experience: Journey Mapping
LinkedInJul, 2020- Nov, 2024 -
Business English Course
IntraxNov, 2015- Nov, 2024 -
Programação Orientada a Objetos - PHP Essentials
F6Nov, 2013- Nov, 2024 -
Wordpress Professional
IpecOct, 2013- Nov, 2024 -
ScrumMaster
Scrum AllianceNov, 2012- Nov, 2024 -
Design Gráfico
Unir Cursos ProfissionalizantesApr, 2012- Nov, 2024
Experience
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Xtreme Designs
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Brazil
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Graphic Design
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1 - 100 Employee
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Co-founder & CEO
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Dec 2022 - Present
Somos uma solução de Criativos como Serviço, que atua como uma extensão flexível da in-house de empresas de todos os tamanhos para aumentar o time internalizado de forma ágil, eficiente e econômica. Somos uma solução de Criativos como Serviço, que atua como uma extensão flexível da in-house de empresas de todos os tamanhos para aumentar o time internalizado de forma ágil, eficiente e econômica.
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ROX DESIGN™
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Brazil
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Marketing Services
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Co-founder & CEO
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Jan 2021 - Present
Somos uma Agência de Design Estratégico, especializada em Branding, que cria, materializa e alinha comunicação e estratégias – de marca e negócio. Somos uma Agência de Design Estratégico, especializada em Branding, que cria, materializa e alinha comunicação e estratégias – de marca e negócio.
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MDS Franchising
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Brazil
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Business Consulting and Services
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Director of Marketing (Digital and Performance)
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Jan 2016 - Dec 2020
Leadership and hands-on main activities: ● Project management of digital marketing and performance for franchise chains; ● UI/UX Design, UX Writing, CRO optimization and front-end development for franchisors landing pages; ● Complete structuring of the sales funnel contemplating the creation of personas, customer journey mapping, traffic acquisition/conversion strategies and lead nurturing for complex sales; ● Creation and management of multi-channel campaigns with paid/organic… Show more Leadership and hands-on main activities: ● Project management of digital marketing and performance for franchise chains; ● UI/UX Design, UX Writing, CRO optimization and front-end development for franchisors landing pages; ● Complete structuring of the sales funnel contemplating the creation of personas, customer journey mapping, traffic acquisition/conversion strategies and lead nurturing for complex sales; ● Creation and management of multi-channel campaigns with paid/organic media, SEO optimization, content marketing and marketing automations; ● Installing and testing tags for tracking and optimizing conversions (Google Tag Manager, Facebook Pixel, Segment, etc.) ● Definition of KPIs, dashboard construction and constant data analysis for decision making; ● Elaboration and presentation of plans/reports and budget management.
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Marketing Manager
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Mar 2012 - Dec 2015
Main activities: ● Product Owner at MaisFranquia.Com: responsible for content curation, elaboration of content marketing strategy, SEO (Search Engine Optimization), Social Media management, relationship with partners authors for guest post, preparation of newsletters and email marketing campaigns; ● Web developer: responsible for the whole development of the website of the company, since the prototype until the copywriting; ● Responsible for prospecting franchisees candidates using… Show more Main activities: ● Product Owner at MaisFranquia.Com: responsible for content curation, elaboration of content marketing strategy, SEO (Search Engine Optimization), Social Media management, relationship with partners authors for guest post, preparation of newsletters and email marketing campaigns; ● Web developer: responsible for the whole development of the website of the company, since the prototype until the copywriting; ● Responsible for prospecting franchisees candidates using inbound and outbound techniques; ● Responsible for development of internal pilot marketing agency for meet the needs of the customers in the area of franchises selling.
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Marketing Analyst
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Nov 2008 - Feb 2012
Main activities: ● Product Owner at MaisFranquia.Com: content curation, sale of advertising space, creating of display banners for internal customers, creation and management of media campaigns for increase the traffic of the website, SEO (Search Engine Optimization), Social Media management, preparation of Newsletters and Email Marketing campaigns; ● Creation of graphic arts to be applied in the folders of Franchise Formatting of answered companies; ● Creating of graphic pieces… Show more Main activities: ● Product Owner at MaisFranquia.Com: content curation, sale of advertising space, creating of display banners for internal customers, creation and management of media campaigns for increase the traffic of the website, SEO (Search Engine Optimization), Social Media management, preparation of Newsletters and Email Marketing campaigns; ● Creation of graphic arts to be applied in the folders of Franchise Formatting of answered companies; ● Creating of graphic pieces (flyers) for work the sales of franchises of the answered companies; ● Management of the website of the company; ● Image Brand Manager: responsible for direct contact with suppliers, such as graphics and communication agencies.
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Obabox
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Brazil
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Retail
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1 - 100 Employee
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Franchisee at UaiShop
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Sep 2007 - Oct 2008
UaiShop was the first e-commerce franchisee of Brazil. The franchisor, at the time, was Neomerkato, which later became Obabox. Main activities: ● Creation and management of media campaigns for disclosure the products offered by the franchisor, Neomerkato. The main channels worked were: - Sponsored links on Google Adwords; - Media display on entertainment portals; - Media off-line on local newspapers. ● Responsible for management of the website, always making changes on… Show more UaiShop was the first e-commerce franchisee of Brazil. The franchisor, at the time, was Neomerkato, which later became Obabox. Main activities: ● Creation and management of media campaigns for disclosure the products offered by the franchisor, Neomerkato. The main channels worked were: - Sponsored links on Google Adwords; - Media display on entertainment portals; - Media off-line on local newspapers. ● Responsible for management of the website, always making changes on the pages for give more prominence for products with more output; ● Participation in trainings made at franchisor's headquarters. Show less UaiShop was the first e-commerce franchisee of Brazil. The franchisor, at the time, was Neomerkato, which later became Obabox. Main activities: ● Creation and management of media campaigns for disclosure the products offered by the franchisor, Neomerkato. The main channels worked were: - Sponsored links on Google Adwords; - Media display on entertainment portals; - Media off-line on local newspapers. ● Responsible for management of the website, always making changes on… Show more UaiShop was the first e-commerce franchisee of Brazil. The franchisor, at the time, was Neomerkato, which later became Obabox. Main activities: ● Creation and management of media campaigns for disclosure the products offered by the franchisor, Neomerkato. The main channels worked were: - Sponsored links on Google Adwords; - Media display on entertainment portals; - Media off-line on local newspapers. ● Responsible for management of the website, always making changes on the pages for give more prominence for products with more output; ● Participation in trainings made at franchisor's headquarters. Show less
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Education
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2015 - 2015
Stanford University
Continuing Studies, Cloud Computing: Selling & Marketing SaaS to the Enterprise -
2021 - 2023
Pontifícia Universidade Católica de Minas Gerais
Superior Course of Technology (SCT), Database Technology -
2010 - 2012
Centro Universitário de Belo Horizonte
Postgraduate, Digital Marketing -
2009 - 2009
Universidade FUMEC
Bachelor’s Degree (interrupted), Computer Science -
2005 - 2009
Universidade FUMEC
Bachelor’s Degree, Physical Education -
2002 - 2004
ETFG - Sebrae
Business Administration, Business
Community
