Experience

Karrot

• South Korea
• Technology, Information and Internet
• 200 - 300 Employee

• Product Manager

  • Dec 2020 - Present

  비즈플랫폼 business profile 당근마켓 앱에서 사업주들이 사용하는 비즈프로필 서비스 PM 을 맡고 있어요. 비즈프로필 팀에서는 동네에 있는 가게들을 고객들에게 연결해주는 서비스를 만들어요. 동네 상권을 이용하는 이웃들이 우리 동네 가게의 정보와 새로운 소식을 더 잘 발견하고 탐색할 수 있도록 접점을 제공하고, 사장님들에게는 동네 이웃들을 단골로 만들 수 있는 사업 도구를 제공해요. 당근마켓이 중고거래를 넘어 동네거래 플랫폼으로 발전하고 #1 지역 비즈니스 플랫폼이 되는 것을 꿈꾸고 있어요. 비즈플랫폼 business profile 당근마켓 앱에서 사업주들이 사용하는 비즈프로필 서비스 PM 을 맡고 있어요. 비즈프로필 팀에서는 동네에 있는 가게들을 고객들에게 연결해주는 서비스를 만들어요. 동네 상권을 이용하는 이웃들이 우리 동네 가게의 정보와 새로운 소식을 더 잘 발견하고 탐색할 수 있도록 접점을 제공하고, 사장님들에게는 동네 이웃들을 단골로 만들 수 있는 사업 도구를 제공해요. 당근마켓이 중고거래를 넘어 동네거래 플랫폼으로 발전하고 #1 지역 비즈니스 플랫폼이 되는 것을 꿈꾸고 있어요.



NAVER Corp

• South Korea
• Technology, Information and Internet
• 700 & Above Employee

• Business Data Analyst in NAVER Data Lab

  • Oct 2017 - Nov 2020

  - Collaborate with each service / project teams to aid them in collecting & defining data, translating business requirements to data platform specs, extracting & analyzing data - Review data business opportunities and partnerships - Filed a patent on 'Method and System for Processing Personal Database on Blockchain' (블록체인 기반의 개인 데이터 처리 방법 및 시스템) - 1020180077340 (2018.07.03) / 1021219300000 (2020.06.05 issued) - based on whitepaper I wrote (undisclosed) Designed an upgraded version of Naver Analytics (branded as Biz Advisor) to create an integrated marketing analytics tool that can measure advertising ROI (from tracking cost to acquisition to actual conversion) for businesses & e-sellers in Naver - Defined the dimensions & metrics to be used in 'Biz Advisor' from e-seller's perspective - Reviewed attribution models for calculating marketing channel efficiency Show less



LINE

• Japan
• Software Development
• 700 & Above Employee

• Global Business Development Manager/Business Analyst

  • Oct 2014 - Oct 2017

  Managing sales performance of LINE Thailand’s B2B ad products (Official Account, Sponsored Stickers, Business Connect, LINE TV, Timeline, LINE Today, LINE Points, LINE@ plans for SMBs, etc.) - Defined KPI metrics for data analysis and performance measurement, to extensively cover ROI evaluation and revenue forecast - Contributed to improving the sales workflow, from pipeline management to collecting AR, and development of sales strategies Strategic development of new business initiatives in TH - Conducting feasibility study of a new O2O service in Thailand (currently branded as 'LINE MAN') and drawing up business plan, covering the basic service structure and revenue simulation, to propose the project. - Exploring the possibilities of service models that can leverage LINE's mobile platform ~May 2015 Working for business development in Turkey and MENA regions to create business opportunities for LINE Platform and to increase LINE presence globally - Carried out in-app promotions and marketing activities using ad platforms such as Facebook and Google Show less



NAVER Corp

• South Korea
• Technology, Information and Internet
• 700 & Above Employee

• Product Planner

  • Jan 2012 - Oct 2014

  NHN Business Platform/Naver Corp. Search ad product/platform planning - Designed a promotion performance tracking system that could analyze the performance of each promotion based on the number of new advertisers, their contributing revenue, and ARPUs. In this process, I defined indexes that could measure and compare revenues of the participants and non-participants. - Planned and launched a mobile site builder service for businesses (mobilefarms.com -> currently known as 모두 - modoo.at) - Planned and launched a new type of search ad - Product Listing Ads. Worked to design a platform that could present relevant products in product-related queries in a ranking order that had to both consider the quality of the product as well as the bidding amount of the advertiser. - Created a front-end service platform to improve the experiences of users looking for products on Naver. (1) Fashion Square (http://m.searchad.naver.com/product/clickChoiceProduct/fashion) (2) Hair Square (http://m.searchad.naver.com/product/clickChoiceProduct/hair) Show less



NAVER Corp

• South Korea
• Technology, Information and Internet
• 700 & Above Employee

• Intern

  • Jul 2011 - Aug 2011

  Managing online search ad system for Korea’s #1 portal, Naver Managing online search ad system for Korea’s #1 portal, Naver



Boston Consulting Group (BCG)

• United States
• Business Consulting and Services
• 700 & Above Employee

• Intern

  • Dec 2010 - Feb 2011

  Assisted in working out retail strategies for a leading distribution company (IT related) - market analysis and forecast using Excel and research data Assisted in working out retail strategies for a leading distribution company (IT related) - market analysis and forecast using Excel and research data



Veyond Partners

• South Korea
• Business Consulting and Services
• 1 - 100 Employee

• Intern

  • Jul 2010 - Dec 2010

  Research Analyst, TMT (Telecom, Media, Technology), Online Contents Industry, Marketing Campaigns - Managed and published posts on company websites, carried out interactive marketing activities for websites (koreaninsight.com, koreagamewatch.com) - Designed a business simulation program for LG Electronics under guidance of BTS (interview with LGE management) - Assisted strategic consulting projects focused on marketing and sales conversion strategies (BC Card online shopping mall project, DEBEC online business strategy project, MELON digital marketing project) Show less