Experience

LRW: Now Material

• United States
• Market Research
• 1 - 100 Employee

• Senior Research Manager

  • Aug 2011 - Sep 2014

• Research Manager

  • May 2010 - Jul 2011



UCLA

• United States
• Higher Education
• 700 & Above Employee

• Consultant

  • Jun 2009 - Aug 2009

  • Designed and managed 8-week feasibility study to assess new revenue generating programs leading to final proposal for creation of pre-law institute. • Conducted in-depth interviews with directors and faculty in leading pre-law programs throughout the U.S. to evaluate market trends, needs, and competitive offerings. • Developed strategic business and marketing plans based on primary and secondary research to optimize organizational resources related to brand, human capital, facilities… Show more • Designed and managed 8-week feasibility study to assess new revenue generating programs leading to final proposal for creation of pre-law institute. • Conducted in-depth interviews with directors and faculty in leading pre-law programs throughout the U.S. to evaluate market trends, needs, and competitive offerings. • Developed strategic business and marketing plans based on primary and secondary research to optimize organizational resources related to brand, human capital, facilities, and curriculum. • Presented recommendations to Dean, Vice Dean, and CFO/CAO for program development to capture $8.7M incremental revenue opportunity. Show less • Designed and managed 8-week feasibility study to assess new revenue generating programs leading to final proposal for creation of pre-law institute. • Conducted in-depth interviews with directors and faculty in leading pre-law programs throughout the U.S. to evaluate market trends, needs, and competitive offerings. • Developed strategic business and marketing plans based on primary and secondary research to optimize organizational resources related to brand, human capital, facilities… Show more • Designed and managed 8-week feasibility study to assess new revenue generating programs leading to final proposal for creation of pre-law institute. • Conducted in-depth interviews with directors and faculty in leading pre-law programs throughout the U.S. to evaluate market trends, needs, and competitive offerings. • Developed strategic business and marketing plans based on primary and secondary research to optimize organizational resources related to brand, human capital, facilities, and curriculum. • Presented recommendations to Dean, Vice Dean, and CFO/CAO for program development to capture $8.7M incremental revenue opportunity. Show less



Naiot Venture Accelerator

• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Consultant

  • Mar 2009 - Apr 2009

  • Conducted in-depth market analyses and designed targeted market-specific strategies for launch of new technology to capture $150M revenue opportunity in global markets. • Identified and established communication with strategic partners for potential test markets in France and Germany, and for product launches throughout U.S. and other European markets. • Developed comprehensive business plan prescribing detailed implementation, launch strategies, marketing, pricing structures, and… Show more • Conducted in-depth market analyses and designed targeted market-specific strategies for launch of new technology to capture $150M revenue opportunity in global markets. • Identified and established communication with strategic partners for potential test markets in France and Germany, and for product launches throughout U.S. and other European markets. • Developed comprehensive business plan prescribing detailed implementation, launch strategies, marketing, pricing structures, and forecasts through 2016. • Fostered relationships with medical, business, and academic professionals throughout the U.K., France, Italy, Germany, and U.S. to capture knowledge base for scientific credibility and grass-roots marketing campaign. Show less • Conducted in-depth market analyses and designed targeted market-specific strategies for launch of new technology to capture $150M revenue opportunity in global markets. • Identified and established communication with strategic partners for potential test markets in France and Germany, and for product launches throughout U.S. and other European markets. • Developed comprehensive business plan prescribing detailed implementation, launch strategies, marketing, pricing structures, and… Show more • Conducted in-depth market analyses and designed targeted market-specific strategies for launch of new technology to capture $150M revenue opportunity in global markets. • Identified and established communication with strategic partners for potential test markets in France and Germany, and for product launches throughout U.S. and other European markets. • Developed comprehensive business plan prescribing detailed implementation, launch strategies, marketing, pricing structures, and forecasts through 2016. • Fostered relationships with medical, business, and academic professionals throughout the U.K., France, Italy, Germany, and U.S. to capture knowledge base for scientific credibility and grass-roots marketing campaign. Show less



Teriyaki Bento House

• Founder & Owner

  • Aug 2005 - Dec 2008

  • Developed new menu based on observational field study of competitive landscape and analyses on consumer trends that resulted in 20% increase of profits of newly acquired restaurant. • Deployed new operating system to track sales data for analyses of product portfolio and combinations to optimize margins and revenue. • Gathered data through interviews, surveys, promotions, and loyalty programs to understand purchasing behavior and to analyze consumer segments, preferences, and… Show more • Developed new menu based on observational field study of competitive landscape and analyses on consumer trends that resulted in 20% increase of profits of newly acquired restaurant. • Deployed new operating system to track sales data for analyses of product portfolio and combinations to optimize margins and revenue. • Gathered data through interviews, surveys, promotions, and loyalty programs to understand purchasing behavior and to analyze consumer segments, preferences, and sensitivities. • Analyzed operations data on a weekly basis to maintain lean business model by identifying opportunities for improvements to processes reducing customer queue time by 50%, improving order fulfillment efficiency by 60%, and lowering operating expenses by 15%. Show less • Developed new menu based on observational field study of competitive landscape and analyses on consumer trends that resulted in 20% increase of profits of newly acquired restaurant. • Deployed new operating system to track sales data for analyses of product portfolio and combinations to optimize margins and revenue. • Gathered data through interviews, surveys, promotions, and loyalty programs to understand purchasing behavior and to analyze consumer segments, preferences, and… Show more • Developed new menu based on observational field study of competitive landscape and analyses on consumer trends that resulted in 20% increase of profits of newly acquired restaurant. • Deployed new operating system to track sales data for analyses of product portfolio and combinations to optimize margins and revenue. • Gathered data through interviews, surveys, promotions, and loyalty programs to understand purchasing behavior and to analyze consumer segments, preferences, and sensitivities. • Analyzed operations data on a weekly basis to maintain lean business model by identifying opportunities for improvements to processes reducing customer queue time by 50%, improving order fulfillment efficiency by 60%, and lowering operating expenses by 15%. Show less



DynastySoft Corp

• Co-Founder & Operations Manager

  • Jun 2004 - Aug 2008

  • Identified market opportunity for sophisticated mid-range accounting software, and developed online business model to maintain lean operations. • Conceived of and employed 3-pronged marketing tactics approach to generate sales, publicity, and promotion of a high-quality brand that focuses on superior quality and service. • Directed operations and spearheaded cost-cutting initiatives leading to the development of a new product package that lowered service costs by 40%. • Conducted… Show more • Identified market opportunity for sophisticated mid-range accounting software, and developed online business model to maintain lean operations. • Conceived of and employed 3-pronged marketing tactics approach to generate sales, publicity, and promotion of a high-quality brand that focuses on superior quality and service. • Directed operations and spearheaded cost-cutting initiatives leading to the development of a new product package that lowered service costs by 40%. • Conducted extensive market research to evaluate market trends and demographics to identify targeted market opportunity for customized accounting software. • Led expansion of existing product portfolio to include new software platform integrated with real-time operating systems, resulting in 45% sales growth. • Analyzed international sales opportunities and secured foreign capital investment funds for $500K to develop East Asian market. • Launched mass web marketing campaign targeting over 800 ecommerce companies, driving product awareness and generating 30% increase in sales leads. Show less • Identified market opportunity for sophisticated mid-range accounting software, and developed online business model to maintain lean operations. • Conceived of and employed 3-pronged marketing tactics approach to generate sales, publicity, and promotion of a high-quality brand that focuses on superior quality and service. • Directed operations and spearheaded cost-cutting initiatives leading to the development of a new product package that lowered service costs by 40%. • Conducted… Show more • Identified market opportunity for sophisticated mid-range accounting software, and developed online business model to maintain lean operations. • Conceived of and employed 3-pronged marketing tactics approach to generate sales, publicity, and promotion of a high-quality brand that focuses on superior quality and service. • Directed operations and spearheaded cost-cutting initiatives leading to the development of a new product package that lowered service costs by 40%. • Conducted extensive market research to evaluate market trends and demographics to identify targeted market opportunity for customized accounting software. • Led expansion of existing product portfolio to include new software platform integrated with real-time operating systems, resulting in 45% sales growth. • Analyzed international sales opportunities and secured foreign capital investment funds for $500K to develop East Asian market. • Launched mass web marketing campaign targeting over 800 ecommerce companies, driving product awareness and generating 30% increase in sales leads. Show less