🌱 Eunice Yin Ern
Advisor at MalaysianPAYGAP- Claim this Profile
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English Native or bilingual proficiency
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Mandarin Chinese Limited working proficiency
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Malay Native or bilingual proficiency
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Korean Elementary proficiency
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Thai Elementary proficiency
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Spanish Elementary proficiency
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Indonesian Limited working proficiency
Topline Score
Bio
LinkedIn User
Eunice was a highly supportive mentor in the team who helped me to do well during my internship with ADA. Amazing team senior and supportive colleagues to her teammates !
Charis Wong
I had the pleasure of working with Eunice for Emerging Leaders Asia's first-ever Action Learning Programme. Eunice is an amazing team player with whole leadership and a strong sense of ownership - consistently displaying strong empathy and stakeholder management; with the ability to make things happen. I am confident that Eunice will be a valuable asset to any organisation.
LinkedIn User
Eunice was a highly supportive mentor in the team who helped me to do well during my internship with ADA. Amazing team senior and supportive colleagues to her teammates !
Charis Wong
I had the pleasure of working with Eunice for Emerging Leaders Asia's first-ever Action Learning Programme. Eunice is an amazing team player with whole leadership and a strong sense of ownership - consistently displaying strong empathy and stakeholder management; with the ability to make things happen. I am confident that Eunice will be a valuable asset to any organisation.
LinkedIn User
Eunice was a highly supportive mentor in the team who helped me to do well during my internship with ADA. Amazing team senior and supportive colleagues to her teammates !
Charis Wong
I had the pleasure of working with Eunice for Emerging Leaders Asia's first-ever Action Learning Programme. Eunice is an amazing team player with whole leadership and a strong sense of ownership - consistently displaying strong empathy and stakeholder management; with the ability to make things happen. I am confident that Eunice will be a valuable asset to any organisation.
LinkedIn User
Eunice was a highly supportive mentor in the team who helped me to do well during my internship with ADA. Amazing team senior and supportive colleagues to her teammates !
Charis Wong
I had the pleasure of working with Eunice for Emerging Leaders Asia's first-ever Action Learning Programme. Eunice is an amazing team player with whole leadership and a strong sense of ownership - consistently displaying strong empathy and stakeholder management; with the ability to make things happen. I am confident that Eunice will be a valuable asset to any organisation.
Credentials
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Section 4 Certified Productivity & Performance Specialist
Section4Oct, 2022- Oct, 2024 -
Product Engagement Strategist
Section4Sep, 2022- Oct, 2024 -
Section4 Certified Platform Strategist
Section4Aug, 2022- Oct, 2024 -
Section4 Certified Storytelling
Section4Aug, 2022- Oct, 2024 -
Launch and Connect Badge
TwitterJul, 2022- Oct, 2024 -
Twitter Flight School Video Badge
TwitterJul, 2022- Oct, 2024 -
Section4 Certified Product Strategist
Section4Jun, 2022- Oct, 2024 -
Section 4 Certified Complete Manager
Section4May, 2022- Oct, 2024 -
Section4 Certified Product Positioning
Section4Apr, 2022- Oct, 2024 -
Section4 Certified Brand Strategist
Section4Mar, 2022- Oct, 2024 -
Boolean Advanced
MeltwaterJan, 2022- Oct, 2024 -
Influencer Marketing - Industry Specialist
MeltwaterJan, 2022- Oct, 2024 -
PR Media Monitoring: Foundations
MeltwaterJan, 2022- Oct, 2024 -
Social Listening with Explore: Advanced
MeltwaterJan, 2022- Oct, 2024 -
Social Media Marketing - Industry Specialist
MeltwaterDec, 2021- Oct, 2024 -
Spotify Soundcheck
SpotifyFeb, 2021- Oct, 2024 -
Email Marketing
HubSpot AcademyAug, 2021- Oct, 2024 -
Inbound
HubSpot AcademyAug, 2021- Oct, 2024 -
Social Media Marketing Certification Course
HubSpot AcademyAug, 2021- Oct, 2024 -
SEO
HubSpot AcademyAug, 2021- Oct, 2024 -
The Fundamentals of Digital Marketing
GoogleJul, 2021- Oct, 2024 -
Google Ads Apps Certification
GoogleApr, 2021- Oct, 2024 -
Google Ads Search Certification
GoogleMar, 2021- Oct, 2024 -
TikTok Ad Solutions
TikTokAug, 2020- Oct, 2024 -
TikTok Branding Solutions
TikTokAug, 2020- Oct, 2024 -
TikTok Performance Solutions
TikTokAug, 2020- Oct, 2024 -
Facebook Certified Media Planning Professional
FacebookMay, 2020- Oct, 2024 -
Google Ads Display Certification
GoogleMay, 2020- Oct, 2024 -
Google Ads Video Certification
GoogleMay, 2020- Oct, 2024 -
Waze Ads Fundamentals
WazeMay, 2020- Oct, 2024 -
Commercial Certificate
IPA (Institute of Practitioners in Advertising)Apr, 2020- Oct, 2024 -
Facebook Blueprint eLearning for WPP Creative Agencies
FacebookSep, 2017- Oct, 2024 -
Communication and Media Management
University of South Australia
Experience
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MalaysianPAYGAP
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Malaysia
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Civic and Social Organizations
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1 - 100 Employee
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Advisor
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Feb 2023 - Present
Managing operations, revenue generation, pipeline building & overall hype girl ✨ Managing operations, revenue generation, pipeline building & overall hype girl ✨
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Setel
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Malaysia
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Technology, Information and Internet
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200 - 300 Employee
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Employer Branding & Engagement Lead
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Jan 2023 - Present
Building @lifeatsetel on TikTok, Twitter & Instagram from the ground up.The Future of MobilityIntroduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fuelling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.Redefining mobilityMobility is defined as the ability to move, be it physically or circumstantially. At Setel, we envision the Future of Mobility as the simplification of moving from one place to another through technological advancement. This can be achieved through pain point identifications, data analysis, and partnership collaborations.-Identify and address user pain points in critical journeys to create exemplary on-demand mobility services.-Lay a solid foundation through data analysis for an effective, user-centric mobility ecosystem. -Establish cross-sector partnerships that support the mobility ecosystem.Work with a team that comes together to tackle big challenges and create big impact. If you'd like to be a part of a high-performing agile team that build meaningful products, explore a career with Setel today!👉 https://www.setel.com/careers Show less
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Social Media Lead
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May 2021 - Mar 2023
Named the spaces & meeting rooms in the Bangsar South Setel office @ The Vertical.Emceed for Setel Year End Party 2022.Download Setel with my referral code www.setel.com/ref/f7kkpGrow channels and lead the social brand comms across platforms 👇Instagram @setel 3x follower growth organically to 12K followers within a yearTwitter @setel built the Twitter base from 600 to 4K followers within a yearFacebook @setel 2x follower growth organically to 20K followers within a yearTikTok @setel built the TikTok base from 0 to 600 within 3 monthsLinkedIn @company/setel [Employer Branding] 7x follower growth to 14K followersAll growth numbers are achieved organically with close to nil paid media spends, pure content creation play. Show less
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Emerging Leaders Asia
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Malaysia
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Non-profit Organization Management
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1 - 100 Employee
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Chief People Officer
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Jul 2021 - Jul 2023
In line with ELA’s Mission to build a CEO ready talent pipeline all over Asia, I am in charge of overseeing 6 Project Directors who lead projects designed to engage with our alumni and equip them with future-proof skills. The 6 projects are: Action Learning Programme 2021 Masterclass Sports & Fitness ELA x Lean In Mentor4Mentor Future CEO Summit In line with ELA’s Mission to build a CEO ready talent pipeline all over Asia, I am in charge of overseeing 6 Project Directors who lead projects designed to engage with our alumni and equip them with future-proof skills. The 6 projects are: Action Learning Programme 2021 Masterclass Sports & Fitness ELA x Lean In Mentor4Mentor Future CEO Summit
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GuruLab
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Events Services
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Branding & Social Consultant
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Apr 2022 - Dec 2022
Setting up the Marketing Operating Manual / Playbook which includes brand colours (primary, secondary, complementary), social templates, social strategy, campaign ideas & growth hacking marketing activities. Setting up the Marketing Operating Manual / Playbook which includes brand colours (primary, secondary, complementary), social templates, social strategy, campaign ideas & growth hacking marketing activities.
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MOTUL
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France
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Oil and Gas
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700 & Above Employee
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Regional Social Media Consultant
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Dec 2020 - Nov 2021
Content dissemination & localisation across 13 markets in APAC, including KR JP & South Pacific AU NZ Content dissemination & localisation across 13 markets in APAC, including KR JP & South Pacific AU NZ
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Axiata Young Talent Programme
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Malaysia
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Non-profit Organizations
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1 - 100 Employee
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Young CEO Development Program Cohort4
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Jun 2019 - Jun 2021
The only female CEO amongst 4 competing groups & my team emerged as the Champion 1st place in our Regional Business Challenge - as the CEO, leading a team of 18 in the digitalisation of end-to-end billing process management via Robotic Process Automation and 2-year roadmap to achieve full Data Governance alongside a scalable CSR proposal (Kafe Nyok) for the community living near edotco's infra (towers). National Sustainability Challenge - implementation of Circular Economy in Petaling Jaya with Majlis Perbandaran Petaling Jaya Proposals for future-proofing Pos Malaysia & Tourism Malaysia. Strategic Marketing for Nutriboost, Coca-Cola Malaysia Sustainability Strategy for Coca-Cola Malaysia Digital Business Challenge: Treat Malaysia (MVP for bringing healthcare to your doorstep) Starbucks In China - Growth Strategy Future Furniture Design for IKEA Malaysia Show less
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Digitas APAC
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Singapore
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Advertising Services
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1 - 100 Employee
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Social Strategy Lead
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Apr 2020 - Apr 2021
seconded to Coca-Cola as the SIMA (Singapore & Malaysia) IMC team's social media specialist seconded to Coca-Cola as the SIMA (Singapore & Malaysia) IMC team's social media specialist
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Co-Head of Action Learning Teams
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Jul 2020 - Dec 2020
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FutureLab.my
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Malaysia
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E-Learning Providers
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1 - 100 Employee
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Mentee
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Jul 2020 - Sep 2020
One of the first batch of mentees paired with a mentor in FutureLab Indonesia mentorship program #FLIMP2020 One of the first batch of mentees paired with a mentor in FutureLab Indonesia mentorship program #FLIMP2020
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ADA
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Germany
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E-Learning Providers
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1 - 100 Employee
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Client Solutions & Partnership Integrated Manager
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Sep 2019 - Mar 2020
Drive retention and growth among Boost app (Malaysia's homegrown award winning e-wallet) partners and mining opportunities for deeper engagement.ADA is awarded Digital Agency of the Year at APPIES 2020:Gold AdTech/MarTech, Silver Consumer & Business Services, Silver & 2 Bronze E-commerce (Do Good with Boost this Ramadan, Boostopia, Boost Bill Payment)Influence social communities to drive product adoption for Celcom's Consumer Brands.Collaborate with multiple cross-functional teams & evangelize solutions that fits into client's business. Serve as an external product consultant educating clients & partners on product solutions and driving product adoption.Crafts modules and runs workshops with regional clients to drive digital transformation.ADA is awarded Tech Agency of the Year at AOTY 2019. Show less
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Social Media & Content Manager
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Dec 2017 - Nov 2019
social media lead in Malaysia.MOB-EX 2019 Silver in Social Media Strategy & Gold in Appies 2019 for Malaysia Airlines' #MostHappening11.11 campaign in Nov 2018.Led the social media pitch win for Allianz Malaysia & revamped their social content strategy by implementing motion graphic animated videos to improve the performance of product ads by 3.5x.Transformed Timberland Singapore & Timberland Malaysia Instagram's user experience with the implementation of Instagram product tagging (setting up Facebook shop to enable catalogue accessibility) & introduced an Always-On UGC content strategy on Instagram Stories which led to a 54.53% increase in follower count within a year for Timberland Malaysia & 13.48% for Timberland Singapore (yep, Singapore is a tough crowd).Amplified Timberland's 45th Anniversary giveaway campaign on Facebook with an integrated social-to-offline-to-social experience generating close to 2,000 submissions within a month. Worked very closely with the client and managed the go-to market social media content strategy for Prego Buddies pasta launch & coordinated with multiple teams to broadcast the event launch onto Facebook Live (using OBS.Live).Project managed the client's internal team to live the update for the brand website before Chinese New Year featuring our Quaker Oatlicious recipes & managed the social media content creation process.Led the pitch for Allianz Malaysia social media retainer account & won. Show less
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Archipelago Brewery
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Social Media Marketing Consultant
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Dec 2016 - Dec 2019
Content creation & management of Archipelago Brewery's Facebook Content creation & management of Archipelago Brewery's Facebook
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VML
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United States
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Advertising Services
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700 & Above Employee
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Senior Social Media Padawan
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Oct 2015 - Dec 2017
Employee No. 1 of VML Malaysia (Digital Agency of the Year 2017) Copywriter for 2 first-ever in the market Digital Campaigns: ChatBot & Real-Time FB Timeline Game • Responsible for all social media deliverables to client – strategy, deadline-driven content planning & development, execution, community management, reporting and social listening • Proficient in all mainstream Social Media Channels and user dynamics on these Channels • Proficient in Social Analytical & Listening Tools (SocialBakers & Digimind) to thaw, extract and make sense of data to grow and safeguard the client's business during crisis management. • Content support, covering on-ground events & coordinating live updates on social platforms, generating live content (streaming, video editing, sound bite, interviews) for Castrol MotoGP 2015 & 2016 plus LIVE Instagram stories coverage for the media launch of GrabShare in Malaysia & Legoland Malaysia's VR Coaster. • Experimenting with social platforms and leverage on new opportunities for innovation within the social space, and implementing them on selected accounts • Develop and implement “Best In Class” Social strategies for current & future clients • Keeping the team & clients updated on new concepts and strategies from the digital world – from Singapore, SEA and globally • Providing support to the team during pitches and initiatives - drove a total of 492km for RFP submissions and received 2 speeding tickets, lost count on hours spent for pitches and initiatives. • Ensuring regular reviews are conducted with client and provide updates on performance of current social campaigns and plans for future social campaigns sprinkled with a touch of "going the extra mile", Kyeunice-style. Clientele: Sun Life Malaysia OCBC Singapore & Malaysia Castrol (Regional) Marigold Peel Fresh Marigold HL Milk Marigold Yogurt Sony Pictures Malaysia Grab Malaysia innisfree Malaysia Legoland Malaysia Show less
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FCB Global
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United States
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Advertising Services
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700 & Above Employee
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Social Media Padawan
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Jun 2014 - Oct 2015
The fun stuff: Writing carefully thought copies to evoke behaviour change, encouraging brand love & ultimately drive product sales. Daily grind: Partnering with designers & ADs to nail the "concept" behind each visual & brave revisions together - social media posting visuals (lifestyle, promo) & cover photos (campaign). PLUS plenty of writing. Writing is a means to an end, whether I'm: Writing as a brand (posting copies, album/video title & description) Writing as an 'organic' customer (seedings) Writing as a person representing the brand (community management) Writing as a celebrity endorsing the brand (influencer's blogpointers) For the lack of a better English expression, my 包山包海 (cover mountain, cover sea) copies can be found on Facebook, Twitter, Instagram, Youtube, forums, comment threads & occasionally, your favourite celeb's social media postings. Perks: inch your way through on-ground event crowds to take great shots, make beautiful collages with our smartphone & live posting. Daily Community Management & Escalations. Clients: Xpax (prepaid brand of Celcom Axiata), Safi, Enchanteur, Dashing & Elite (WIPRO UNZA) Show less
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AIESEC in Malaysia
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Malaysia
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Non-profit Organizations
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200 - 300 Employee
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Team Leader of Talent Recruitment
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Nov 2012 - Jul 2013
Project Management DepartmentRaising Awareness with Reaction (RAwR) projectLC University Taylor's LakesideSourcing out for, interviewing and dealing with international students interested to be on a Global Community Development internship in Malaysia.Assisting their application as a RAwR intern, guiding their visa applications and providing moral support.
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Team Leader of Branding and Communications
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Jun 2012 - Oct 2012
Project Management Department of Local Committee in University Taylor's Lakeside campus.
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AIESEC in Bahrain
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Bahrain
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Non-profit Organizations
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1 - 100 Employee
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Public Relations Manager
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Dec 2012 - Jan 2013
Partnered with AIESEC LC Awal on the first local project in Bahrain by youths of Bahrain, SELF Conference which aims to increase self awareness among the youth in Bahrain. Logo, banner, poster, flyer, pamphlet, agenda list, name tag, booklet and t-shirt designer. Photographer of the SELF Conference event. Malaysian ambassador in global village presentation. Partnered with AIESEC LC Awal on the first local project in Bahrain by youths of Bahrain, SELF Conference which aims to increase self awareness among the youth in Bahrain. Logo, banner, poster, flyer, pamphlet, agenda list, name tag, booklet and t-shirt designer. Photographer of the SELF Conference event. Malaysian ambassador in global village presentation.
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Education
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2022 - 2023
University of Hertfordshire
Master of Arts - MA, Management Studies -
2022 - 2023
INTI International University & Colleges
Master of Business Administration - MBA, Finance and Financial Management Services -
2011 - 2014
University of South Australia
Bachelor of Arts (B.A.), Communication and Media Management -
2010 - 2010
Disted-Stamford College (DISTED)
A-Levels (Biology, Chemistry, Math & General Paper), Biology, Chemistry, Math & General English Writing -
2005 - 2009
St. George's Girls' School
SPM 11As, Accounting, Music, Chemistry, Biology, Physics, Additional Maths, Modern Maths etc.
Community
