Experience

AAAZA, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Account Executive

  • Aug 2022 - Present



ByteDance

• China
• Software Development
• 700 & Above Employee

• Entertainment Marketing Intern

  • Apr 2021 - Jul 2021

  • Incorporated and executed 25+ celebrity collaboration programs and analyzed 600+ bundles of advertising results using EXCEL and internal data platforms with data mining & panel analysis techniques. • Integrated analysis highlights and built market reports including various metrics, achieved fan generation rate of more than 143% and consumer group conversion count of 100K+ Appeal-Action group conversions. • Connected and built stable business relationships with more than 20 celebrities, executed 10+ celebrity endorsement campaigns and 3 variety shows, in which advertising profits ranked as the second among all the commercialization teams in Q2 2021. Show less



ByteDance

• China
• Software Development
• 700 & Above Employee

• Tik Tok Entertainment Marketing Intern

  • May 2020 - Aug 2020

  • Market research: Provided suggestions on celebrity endorsement release by analyzing livestream market trends and celebrity business mode, which were concluded in 15 reports of 60,000 words totally. • Product promotion: Extracted highlights and selling points from TikTok’s variety shows and produced 12 marketing plans/investment manuals, which significantly promoted product marketing. • Marketing support: Assisted 4 livestream projects on resource accounting, product pricing, branding ideas and internal communication. Show less



NetEase

• China
• Technology, Information and Internet
• 700 & Above Employee

• Product Operations Intern

  • Jun 2019 - Sep 2019

  • Run an online community(“What’s your unhappiness today”) independently and attracted 2500+ people to participate in topic activities by updating daily topics based on community preferences (e.g., gender, family, wealth). The MAU ranked the first place among 15 UGC communities. • Built an online campaign with an innovative formality of contest, obtained 400+ participants, 6.5% retention rate and 1000+ new users after two weeks of running the operation. • Developed a screening system for highly-engaged users (registered 365+ days & active 5-7 days per week), promoted and landed 500+ users to an exclusive group chat. Followed by event coordination, successfully held 2 offline events and 1 content-creation contest. Show less



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Account Executive Intern

  • Mar 2019 - Jun 2019

  • Collected and analyzed 25+ competing brands for our client, drafted and pitched recent trends through social media platforms such as Instagram, Tik Tok, etc. • Developed monthly competitive product analysis reports, using the market popularity index and metric (day, week, and month), which helped the team clarify competitors' current target groups and potential marketing trends. • Screened 10+ global KOLs, combined with the brand's hair care product's needs, and presented 8 candidates Pitch Deck for the brand's 3 product lines, successfully nominated global spokespersons, and was adopted by the brand. Show less



PICC

• Insurance
• 300 - 400 Employee

• International Department Intern

  • Jul 2016 - Aug 2016

  • Produced and edited materials daily for reports, pertaining to monitoring operations and customer feedback. • Analyzed results of different advertisements based on SEO keywords, and nuanced the advertisements which resulted in receiving higher quality applications. • Maintained contact with different operating projects’ first parties; prepared and organized the department’s second quarterly meeting. • Produced and edited materials daily for reports, pertaining to monitoring operations and customer feedback. • Analyzed results of different advertisements based on SEO keywords, and nuanced the advertisements which resulted in receiving higher quality applications. • Maintained contact with different operating projects’ first parties; prepared and organized the department’s second quarterly meeting.