Eunice Poh
SEM Specialist at Verz Design Pte Ltd- Claim this Profile
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English Native or bilingual proficiency
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Chinese -
Topline Score
Bio
Credentials
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Shopping ads Certification
Google AdsFeb, 2021- Sep, 2024 -
Google Ads Search Certification
Google AdsJan, 2021- Sep, 2024 -
Google Ads Display Certification
Google AdsNov, 2020- Sep, 2024
Experience
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SEM Specialist
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Nov 2020 - Present
• Develop, execute, and monitor initiatives to increase conversions, revenue and profitabilityfrom paid search campaigns on Google.• Ongoing account optimization, including the structure and targeting improvements (geo,demographic, audiences, dayparting, keyword and URL), search query mining, keywordexpansion, negative keywords and improvement of bid management processes.• Analyse and use data to create testing hypotheses and make informed decisions across alldimensions of the account.• Conduct competitive analysis, prepare reports on findings and share the results with others.• Work closely with vendors to ensure appropriate support and to keep abreast of productreleases and newly available features.• Campaign management and reporting.
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The St. Regis Singapore
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Singapore
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Hospitality
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1 - 100 Employee
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Event Coordinator
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Apr 2019 - Oct 2020
• Perform general office duties to support Event Sales team.• Prepare sales-related documents throughout the sales process. (e.g., proposals, contracts, or banquet event orders)• Handle guest enquiries on event space within hotel.• Conduct site inspection with clients. • Responsible for Daily Event Report, 14 Days Forecast Report and other adhoc report required by Director of Events.• Daily BEO Distribution to all relevant departments on scheduled timings. • Communicate and work cohesively with other departments.
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Hatter Street Pte Ltd
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Waitress
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2014 - 2018
• Promoted items on the menu.• Offered enthusiastic and personable service to all customers.• Inventoried and restocked items throughout day. • Promoted items on the menu.• Offered enthusiastic and personable service to all customers.• Inventoried and restocked items throughout day.
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Intern
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Mar 2016 - Aug 2016
• Managed event logistics and operations, including support staff, vendor services and volunteers.• Assisted in the planning process of large-scale events such as Family Day, Dinner & Dance, Media launch and Award Ceremonies. • Managed event logistics and operations, including support staff, vendor services and volunteers.• Assisted in the planning process of large-scale events such as Family Day, Dinner & Dance, Media launch and Award Ceremonies.
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Monoyono
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Musicians
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1 - 100 Employee
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Sales Associate
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Nov 2012 - Apr 2013
• Organized racks and shelves to maintain visual appeal of the store.• Stocked shelves and supplies and organized displays.• Managed customer cash and credit card transactions using company point of sale system.• Greeted customers and ascertained needs to ensure high-quality service and appropriate product recommendations. • Organized racks and shelves to maintain visual appeal of the store.• Stocked shelves and supplies and organized displays.• Managed customer cash and credit card transactions using company point of sale system.• Greeted customers and ascertained needs to ensure high-quality service and appropriate product recommendations.
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Education
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2017 - 2018
RMIT University
Bachelor's degree, Marketing -
2013 - 2017
Temasek Polytechnic
Leisure & Resort Management -
2009 - 2012
Zhong Hua Secondary School
NA Levels, O'Levels
Community
