Email Marketing Specialist

• Aug 2022 - Present

Head of Email Marketing

• Mar 2019 - Mar 2021

• Developed targeted email marketing plans from the ground up for a startup with over 30 brands and 750,000 leads with the goal of customer acquisition & retention, building trust and increasing brand loyalty• Oversaw the entire process, including testing various email service providers, the execution of triggered automation flows and broadcasts, segmentation processes, list cleaning, domain and IP reputation, and copywriting• Defined key metrics and consistently tested (i.e. sender address, subject line, email copy, CTA, web page optimization, imagery) to optimize and improve email KPIs Show less

Customer Experience Manager

• Aug 2018 - Mar 2019

• Managed and led a department of remote customer service representatives• Created the personas and/or voices of customer service representatives depending on brand image and enforced them across the department• Managed a seamless customer experience through various touch points including but not limited to email & Messenger response service, SEO & webpage optimization, and transactional emails• Managed community groups to foster real conversation, improve brand loyalty and to generate UGC Show less

Marketing Associate

• Jul 2017 - Aug 2018

• Created scheduled social content and boosted following and engagement through influencer outreach projects, follower engagement through responses on direct messaging and comments, hashtag research and post promotions• Performed in the ongoing analysis of new trends and competitor brands to aid in the research and sale of products through manufacturers overseas

International Center for Terrorism Studies Intern

• Aug 2016 - Dec 2016

• Assisted in research for journal publications related to national security issues to help inform policy makers about terrorist threats • Conducted research on terrorism and counterterrorism to brief Director Yonah Alexander • Specialized in terrorism issues related to the role of women and children in extremist efforts • Collected and interpreted foreign policy and national security issues from various media outlets • Provided seminar/conference event management support • Provided organizational and administrative support • Research Contribution to Inter-University Center for Terrorism Studies’ Journals: 1) Post Attempted Coup in Turkey: Quo Vadis?, November 2016 2) The Holy Jerusalem: A Key to Middle East War or Peace?, December 2016 3) NATO’s Strategy: Continuity or Change?, January 2017 Show less