Experience

리디 주식회사(RIDI Corp)

• South Korea
• IT Services and IT Consulting
• 1 - 100 Employee

• Global Performance Marketing Manager, Manta

  • Nov 2020 - Present



GELATO LAB INC.

• South Korea
• IT Services and IT Consulting
• 1 - 100 Employee

• Performance Marketing Manager

  • Jul 2019 - Nov 2020

  1. Performance Marketing• Planned, operated paid-channel campaign (across Facebook, Instagram, Kakao, Naver) to drive sales and user acquisition for eCommerce website• Executed bidding, develop ad copywriting and landing page optimization that lead to 46% CTR increase and 50% ROAS increase (QoQ)• Analyzed and measure performance of digital marketing efforts via web analytics tools (e.g. GA, MS Excel, Redash) for data-driven marketing decision2. CRM• Lead and develop customer relationship management strategy for Gelatofactory, including retention and reactivation customer strategies.• Extracted and analyzed user data using SQL• Provided relevant offer(coupon, mileage) based on customer purchase behavior and user segment• Operated eCRM(LMS, Kakaotalk, channel talk(push)) on daily basis, adopting a continual 'test and learn' approach for ROAS optimization



kukka

• South Korea
• Consumer Services
• 1 - 100 Employee

• Marketing Specialist

  • Mar 2015 - Jun 2019

  kukka is No.1 Flower subscription service in South Korea. As a first marketer and core member of start-up, contributed to get Series A funding amounting to 3B KRW.1. Brand Marketing• Managed end-to-end brand building; audience define, brand personality identification, brand voice and visual developing (ensuring storytelling is connected)• Created and maintained of all brand contents from own e-commerce website to product packages.• Promoted collaboration projects with Benefit, Amorepacific, Monami to increase brand awareness and sales2. E-commerce management & Digital marketing• Led renewal of own e-commerce website with in-house design&development team in 2019, successfully recorded +67% conversion rate and +227% duration time (based on monthly average of 2018)• Developed overall sales strategies for own e-commerce website on a monthly & seasonal basis to meet KPIs; sales promotion, new product promotion• Managed daily operation of website to drive sales with a focus on conversion and customer experience. (main banner, category/product detail pages, etc.)• Operated online AD with digital agencies to accelerate traffic; DA, SA3. CRM• Organized brand membership/VIP program to enlarge customer engagement• Developed and managed anniversary alert service, contributing to the actual sales • Operated CRM on daily/weekly basis via various communication channels (EDM, Kakaotalk, LMS)4. Social Media Marketing• Set up and executed kukka’s entire social media marketing from NOTHING, increased followers by 250,000 on Facebook and 49,000 on Instagram• Planned, created and delivered day-to-day digital content on SNS channel that led to 327% increase in website traffic from social media posts