Customer & Channel Marketing Manager

• Jan 2021 - Present

Marketing Campaign Specialist

• Mar 2018 - Dec 2020

Digital Marketing & Consumer Experience Manager

• May 2015 - Dec 2017

Consumer Experiment & Digital Marketing Manager Passenger Car Marketing - Managed consumer satisfaction throughout the off-market, pre-purchase, purchase and ownership stages. - Execute media buying and analyze the campaign performance using Google Analytics and AdWords. - Published and managed contents of the official website using SEO and Adobe CMS tools. - Coordinated consumer campaigns to enhance engagement and brand loyalty and drive conversion. - Initiated new opportunities for co-marketing with OEM and brands from other industries. Show less

Digital Analyst

• Feb 2012 - May 2015

Digital Marketing & Analytics Technology Growth Platform - Executed digital marketing strategy and ensure effective use of digital channels and tools. - Helped clients to build brand awareness, loyalty, drive traffic and conversion optimization. - Leveraged consumer data analytics to drive targeted and personalized marketing. - Designed omni-channel visions and strategies to choose and implement the right eCommerce platform. Digital Marketing & Analytics Technology Growth Platform - Executed digital marketing strategy and ensure effective use of digital channels and tools. - Helped clients to build brand awareness, loyalty, drive traffic and conversion optimization. - Leveraged consumer data analytics to drive targeted and personalized marketing. - Designed omni-channel visions and strategies to choose and implement the right eCommerce platform.

Mobile Research Assistant

• Oct 2009 - Sep 2010

Mobile research - Developed and shared best practices for search quality investigation and analysis. - Performed competitive analysis on mobile services. Mobile research - Developed and shared best practices for search quality investigation and analysis. - Performed competitive analysis on mobile services.