Customer & Channel Marketing Manager

• Jan 2021 - Present

Marketing Campaign Specialist

• Mar 2018 - Dec 2020

Digital Marketing & Consumer Experience Manager

• May 2015 - Dec 2017

Consumer Experiment & Digital Marketing ManagerPassenger Car Marketing- Managed consumer satisfaction throughout the off-market, pre-purchase, purchase and ownership stages.- Execute media buying and analyze the campaign performance using Google Analytics and AdWords.- Published and managed contents of the official website using SEO and Adobe CMS tools.- Coordinated consumer campaigns to enhance engagement and brand loyalty and drive conversion.- Initiated new opportunities for co-marketing with OEM and brands from other industries.

Digital Analyst

• Feb 2012 - May 2015

Digital Marketing & AnalyticsTechnology Growth Platform- Executed digital marketing strategy and ensure effective use of digital channels and tools.- Helped clients to build brand awareness, loyalty, drive traffic and conversion optimization.- Leveraged consumer data analytics to drive targeted and personalized marketing.- Designed omni-channel visions and strategies to choose and implement the right eCommerce platform. Digital Marketing & AnalyticsTechnology Growth Platform- Executed digital marketing strategy and ensure effective use of digital channels and tools.- Helped clients to build brand awareness, loyalty, drive traffic and conversion optimization.- Leveraged consumer data analytics to drive targeted and personalized marketing.- Designed omni-channel visions and strategies to choose and implement the right eCommerce platform.

Mobile Research Assistant

• Oct 2009 - Sep 2010

Mobile research- Developed and shared best practices for search quality investigation and analysis.- Performed competitive analysis on mobile services. Mobile research- Developed and shared best practices for search quality investigation and analysis.- Performed competitive analysis on mobile services.