Experience

Moravia

• Czechia
• Translation and Localization
• 200 - 300 Employee

• Korean QA Specialist / Linguistic Tester

  • Dec 2017 - Present

  Responsible for performing on-site linguistic QA test for a Client, Fortune 100 company in the Silicon Valley under NDA - Reviewing and testing localized contents and software from English to Korean across multiple mobile devices for iOS and Android, and for PCs with macOS and Windows in accordance with corporate guidelines. - Reporting bugs found via a custom bug tracking software similar to Jira. Responsible for performing on-site linguistic QA test for a Client, Fortune 100 company in the Silicon Valley under NDA - Reviewing and testing localized contents and software from English to Korean across multiple mobile devices for iOS and Android, and for PCs with macOS and Windows in accordance with corporate guidelines. - Reporting bugs found via a custom bug tracking software similar to Jira.



Samsung Healthcare

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Manager

  • May 2012 - May 2014

  Managed market intelligence - customer, competitor and market analysis; internal technology report, research planning and analysis, and data-driven strategic decision making; worked with local and global sales teams of 50+ members to analyze market data - Researched and analyzed healthcare market for strategic decisions to go to the market based on customer needs and competitor analysis for different products: Ultrasound, X-Ray, CT, MRI and IVD. Selected achievements - Laid the foundation for data-driven marketing and established market intelligence process for both HME business unit of Samsung Electronics and Samsung Medison - Partnered with Global Marketing Operations (GMO) and IPR (U.S. based research company) to create B2B market data and created Samsung Market View (SMV) data set for different regions and countries: Completed for 9 countries of from the U.S.A., France, Germany, Italy, Brazil, India, China, Japan, and the U.K. - Merged and analyzed long-term and short-term data to understand market performance and to predict the potential healthcare market for Samsung Group - Gathered data on new technologies, latest trends in healthcare market, healthcare news and academics, and produced bi-weekly technical report used internally for strategic decisions - Coordinated with global analysts for quarterly and annual market analysis report to investigate market share and competitors trends - Pioneered and facilitated execution of customer insight-based marketing programs and development of market research-based product management system - Participated in international events and collaborated with different market intelligence professionals to understand customer behavior in various segments: implemented a visitor satisfaction survey & created DBs - Gathered extensive information on healthcare regulation, coordinated with marketing analysts to gather information on market trends, and regenerated meaningful reports for enabling managers for making strategic decisions Show less



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Assistant Manager

  • Feb 2011 - Apr 2012

  - Strategic TV Marketing, Strategic Marketing Team, Assistant Manager - Drove B2B strategic market planning, analyzed market demand and optimized company?s resources to maximize profit in a saturated market - Liaised with a team of over 20 sales people for weekly demand analysis that facilitated strategic decision making and ensured accurate prediction for future demands for supply chain management - Developed and implemented plans to meet the demand of production of LCD panels according to clients? needs that resulted in optimizing production, retaining market share and significant increase of company profits - Oversaw product portfolio design by allocating resources at the fab level - Controlled the demand and inventory for specific events like Black Friday/Chinese holidays Show less



Nestle Korea

• Gangnam-gu, Seoul, Korea

• Internship

  • Jun 2010 - Aug 2010

  - Analyzed the Korean instant coffee market and implemented marketing plan to increase sale by 3% on online market. - Designed target-based research method and brand development strategies to position Nestle as the preferred brand among customers; increased customer loyalty through the implementation of compensation system. - Analyzed the Korean instant coffee market and implemented marketing plan to increase sale by 3% on online market. - Designed target-based research method and brand development strategies to position Nestle as the preferred brand among customers; increased customer loyalty through the implementation of compensation system.



Plansahead

• Gangnam-gu, Seoul, Korea

• Assistant Manager

  • Nov 2005 - Jan 2009

  - Advised clients on brand identity and B2C marketing activities, and provided strategic direction to improve marketing efforts and increase their brand visibility and profitability. - Conducted market research for customer insights, and analyzed industry trends and market opportunities. ** Selected achievements - Planned and executed ATL/BTL activities by planning market research and interpreting results for a wide range of clients from telecommunications, healthcare, consumer products, energy and financial services industries, including branding, positioning and market planning - Worked for LG Corporation (Holding Company), LG Electronics, LG Telecom, SK Telecom, Maeil Dairy, CJ Freshian, CJ Foodville, Royal ToTo, Tommy Hilfiger, SK Energy ZIC, Hanwha Life Insurance, etc. - Led the Moment of Truth (MoT) project to recover the lost brand image for LG Electronics phone brand CYON - Investigated the primary cause of negative brand image, recommended mystery shopper and rewards for customers who recommended LG’s phone first and delivered positive sales speech. - Reinvigorated marketing strategy for repositioning the brand CYON by targeting young teens. - Surpassed KPI from 25% to 32% and increased sales by 2%. - Recommended new business opportunities to CJ Food’s Coldstone Creamery to expand brand portfolio and enabled them to open 66 new stores in 2010. - Proposed new product development for Maeil’s baby and senior food and for Winia Mando’s small home appliances for single people, and go-to-market strategy for LG Electronics’ Healthcare products. - Recommended new brand and corporate identity, and brand strategy for large client such as LG Corporation, CJ Cheil-jedang Freshian, Hanhwa Life Insurance, and SK Telecom’s “Realizing” which translated to “As you think with T” as a commercial tag. Show less



Film It Suda

• Jongro-gu, Seoul, Korea

• Assistant Director

  • Feb 2000 - Nov 2000

  Korean domestic film production company (Director Jang Jin), Assistant Director Korean domestic film production company (Director Jang Jin), Assistant Director