Eugenio Birindelli

Head of Marketing & Communication at Amedei Toscana
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Inglese Full professional proficiency
  • Italiano Native or bilingual proficiency
  • Spagnolo Elementary proficiency

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Bio

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Credentials

  • Business English Certificate (Higher)
    Cambridge English Language Assessment
    Dec, 2014
    - Nov, 2024
  • IELTS (International English Language Testing System)
    Cambridge English Language Assessment
    Sep, 2013
    - Nov, 2024
  • GAP Certificate (Google Advertising Professional)
    Google Online Marketing Challenge
    May, 2013
    - Nov, 2024

Experience

  • Amedei Toscana
    • Italy
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Head of Marketing & Communication
      • Apr 2022 - Present

      Within Ferrarelle Società Benefit Group, leading the global marketing activities of the most awarded chocolate in the world. Reporting to the Managing Director. Main responsibilities: brand strategy, NPD, consumer analysis, ecommerce management, trade marketing, PR & Communication, hospitality management, Top Management alignment, budget. Within Ferrarelle Società Benefit Group, leading the global marketing activities of the most awarded chocolate in the world. Reporting to the Managing Director. Main responsibilities: brand strategy, NPD, consumer analysis, ecommerce management, trade marketing, PR & Communication, hospitality management, Top Management alignment, budget.

  • ILLVA SARONNO HOLDING S.p.A.
    • Italy
    • Food and Beverage Services
    • 100 - 200 Employee
    • Global Marketing Manager Wines & Fortified Wines
      • Jan 2021 - Mar 2022

      Worldwide management of 3 historical brands from Sicily, with different product propositions, positionings and distribution channels: Corvo, Duca di Salaparuta and Florio. Reporting to the Global Marketing Director Wines & Fortified Wines. Main responsibilities: brand strategy, NPD, consumer analysis, Top Management alignment, PR & communication support and coordination, trade marketing & sales support, fairs & events management, budget (including OCM European funds). Worldwide management of 3 historical brands from Sicily, with different product propositions, positionings and distribution channels: Corvo, Duca di Salaparuta and Florio. Reporting to the Global Marketing Director Wines & Fortified Wines. Main responsibilities: brand strategy, NPD, consumer analysis, Top Management alignment, PR & communication support and coordination, trade marketing & sales support, fairs & events management, budget (including OCM European funds).

  • Ferrero
    • Luxembourg
    • Manufacturing
    • 700 & Above Employee
    • Global Brand Manager - Kinder Ice Cream
      • Nov 2015 - Dec 2019

      Global Brand Manager – Intern at the beginning, then Jr Brand Manager - in the Kinder Breakthrough Innovations team, in Soremartec, first in Italy then in Luxembourg. Developing, launching and managing the Kinder Ice Cream range in 30 European countries, in partnership with Unilever European HQ. Reporting to the Global Marketing Manager Ice Creams. Main responsibilities: brand strategy, NPD, communication, consumer analysis, cross-functional team management, Top Management alignment, budget. Global Brand Manager – Intern at the beginning, then Jr Brand Manager - in the Kinder Breakthrough Innovations team, in Soremartec, first in Italy then in Luxembourg. Developing, launching and managing the Kinder Ice Cream range in 30 European countries, in partnership with Unilever European HQ. Reporting to the Global Marketing Manager Ice Creams. Main responsibilities: brand strategy, NPD, communication, consumer analysis, cross-functional team management, Top Management alignment, budget.

  • Novartis
    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Feb 2015 - Aug 2015

  • Amanda Wakeley
    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing Intern
      • Jul 2012 - Sep 2012

  • The Light Studios
    • London
    • Intern
      • Jul 2011 - Sep 2011

Education

  • Università Bocconi
    Master of Science, Marketing Management
    2013 - 2015
  • Wine & Spirit Education Trust
    WSET 3, Pass with Merit
    2021 - 2021
  • AIS - Associazione Italiana Sommelier
    3rd Level Professional Sommelier Course
    2016 - 2017
  • Universidade Católica Portuguesa
    Erasmus Exchange Program
    2015 -
  • UCLA Anderson School of Management
    Campus Abroad Program in Community Based Innovation and Strategy
    2015 -
  • Università degli Studi di Firenze
    Bachelor of Science, Management & Internationalization
    2010 - 2013

Community

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