Eugenia Brandy, MSc - MM
Account Lead Strategist at KLaunch- Claim this Profile
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Bio
Credentials
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Learning Asana
LinkedInJul, 2022- Oct, 2024 -
Branding for Designers
LinkedInJul, 2020- Oct, 2024 -
Social Media Marketing
HubSpot AcademyMar, 2022- Oct, 2024 -
HubSpot Marketing Software
HubSpot AcademyApr, 2022- Oct, 2024 -
Contextual Marketing
HubSpot AcademyMar, 2022- Oct, 2024
Experience
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KLaunch
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United States
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Telecommunications
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1 - 100 Employee
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Account Lead Strategist
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Oct 2023 - Present
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Creative Strategist
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Oct 2022 - Present
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Supervising Brand & Content Strategist
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Apr 2023 - Jun 2023
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Maisonette
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United States
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Hospitality
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Product Strategy Specialist
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Sep 2021 - Aug 2022
• Presented tactic to optimize product pages with storytelling using published site articles to increase product and brand engagement• Analyzed 30+ escalated cases daily for potential product trends, operations issues, vendor support, and site discrepancies • Communicated between 25+ high-end retail vendors daily to support the customer concierge team • Collaborated weekly with 6+ internal departments providing operations needs and growth & engagement suggestions
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Customer Concierge Associate
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Nov 2020 - Sep 2021
• Provided product and policy knowledge via incoming phone and email interactions using Kustomer, Solidus, Mirakl & Slack• Serviced customers offering order assistance and escalating order issues to appropriate Slack channels using Narvar, Solidus, Mirakl & Kustomer • Collaborated with internal and external teams and partners, translating customer issues and feedback into a clearly defined feature and data requests• Presented policy and tool needs and product recommendations to optimize agent and customer experience for quicker order resolutions Show less
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African Diaspora Awards
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South Africa
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Project Manager
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May 2020 - Dec 2020
06/2016 - 12/2016 // 05/2020 - 12/2020 • Optimized event databases using G-Suite resulting in 40% higher-performing marketing efforts and 93% project completion • Project managed 15+ weekly team tasks, budgets, and timelines setting weekly/monthly deadlines and goals using G-Suite/Asana • Presented event strategy including digital marketing tactics resulting in a 30% increase in ticket sales from previous years among the target audience 06/2016 - 12/2016 // 05/2020 - 12/2020 • Optimized event databases using G-Suite resulting in 40% higher-performing marketing efforts and 93% project completion • Project managed 15+ weekly team tasks, budgets, and timelines setting weekly/monthly deadlines and goals using G-Suite/Asana • Presented event strategy including digital marketing tactics resulting in a 30% increase in ticket sales from previous years among the target audience
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Amino Apps
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Community Manager & Product Policy Specialist
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Feb 2018 - Aug 2019
• Provided member support, solving 200+ support emails/450+ moderation tasks weekly using Slack, Zendesk, Skynet, and G-Suite • Collaborated with 4+ internal teams for product knowledge, recommendations, insights, and bug reporting • Initiated product feedback with scalable solutions and internal tool needs resulting in a 50% increase in automated tasks • Presented insights daily, leading product buy-in initiatives across various teams • Provided member support, solving 200+ support emails/450+ moderation tasks weekly using Slack, Zendesk, Skynet, and G-Suite • Collaborated with 4+ internal teams for product knowledge, recommendations, insights, and bug reporting • Initiated product feedback with scalable solutions and internal tool needs resulting in a 50% increase in automated tasks • Presented insights daily, leading product buy-in initiatives across various teams
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Founder
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Jan 2017 - Jun 2018
• Created an events brand dedicated to local business and community relations resulting in increased patronage of participating bars and restaurants by almost 40% of their target audiences • Created 2 successful brunches & day parties and a speed-dating event, pioneering the brunch scene for Newark, NJ Natives • Created an email marketing strategy for all events resulting in a 70% CTR of all email campaigns using platforms Splashthat, Eventbrite & Mailchimp • Created an events brand dedicated to local business and community relations resulting in increased patronage of participating bars and restaurants by almost 40% of their target audiences • Created 2 successful brunches & day parties and a speed-dating event, pioneering the brunch scene for Newark, NJ Natives • Created an email marketing strategy for all events resulting in a 70% CTR of all email campaigns using platforms Splashthat, Eventbrite & Mailchimp
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Legends
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Project Manager
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Sep 2015 - Sep 2017
• Managed and staffed 130+ employees for Prudential Center Events with an expected attendance of over 3000+ people • Strategized open area configuration and staffing needs per concession location using ABI and G-Suite • Coordinated weekly meetings with 3+ internal teams for event insights and concession team needs • Managed and staffed 130+ employees for Prudential Center Events with an expected attendance of over 3000+ people • Strategized open area configuration and staffing needs per concession location using ABI and G-Suite • Coordinated weekly meetings with 3+ internal teams for event insights and concession team needs
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NET-A-PORTER
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United Kingdom
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Retail
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700 & Above Employee
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Sales Specialist
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Nov 2014 - Sep 2015
• Assisted luxury clients via Net-A-Porter, Mr. Porter, The Outnet, and Jimmy Choo.com • Provided product knowledge and promotional offers resulting in sales of $8k+ per month • Utilized MS Office, ADP, and Salesforce to service 50+ customers daily via phone and email communication • Assisted luxury clients via Net-A-Porter, Mr. Porter, The Outnet, and Jimmy Choo.com • Provided product knowledge and promotional offers resulting in sales of $8k+ per month • Utilized MS Office, ADP, and Salesforce to service 50+ customers daily via phone and email communication
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Marketing Strategy Manager
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Nov 2013 - Jun 2015
• Created strategies to promote the brand online and offline resulting in Howard University's first HVO event with 75+ attendees • Created rebrand strategy using effective brand messaging and storytelling resulting in a 20% increase in subscriber lists, 30% in site views and article clicks • Created a social media strategy and campaign for Twitter, Instagram, and Tumblr, resulting in increased social media engagement by 30% within 4 months utilizing platforms, Tweetdeck, G-Suite, Adobe Creative Suite, and WordPress Show less
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Education
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North Carolina State University
Master in Management, Business, Management, Marketing, and Related Support Services -
SKEMA Business School
Master of Science - MS, Global Luxury & Management -
Howard University
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication