Eugenia Brandy, MSc - MM

Account Lead Strategist at KLaunch
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Contact Information
us****@****om
(386) 825-5501
Location
Charlotte, North Carolina, United States, US

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Credentials

  • Learning Asana
    LinkedIn
    Jul, 2022
    - Oct, 2024
  • Branding for Designers
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Social Media Marketing
    HubSpot Academy
    Mar, 2022
    - Oct, 2024
  • HubSpot Marketing Software
    HubSpot Academy
    Apr, 2022
    - Oct, 2024
  • Contextual Marketing
    HubSpot Academy
    Mar, 2022
    - Oct, 2024

Experience

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Account Lead Strategist
      • Oct 2023 - Present
    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Creative Strategist
      • Oct 2022 - Present
    • Supervising Brand & Content Strategist
      • Apr 2023 - Jun 2023
    • United States
    • Hospitality
    • Product Strategy Specialist
      • Sep 2021 - Aug 2022

      • Presented tactic to optimize product pages with storytelling using published site articles to increase product and brand engagement• Analyzed 30+ escalated cases daily for potential product trends, operations issues, vendor support, and site discrepancies • Communicated between 25+ high-end retail vendors daily to support the customer concierge team • Collaborated weekly with 6+ internal departments providing operations needs and growth & engagement suggestions

    • Customer Concierge Associate
      • Nov 2020 - Sep 2021

      • Provided product and policy knowledge via incoming phone and email interactions using Kustomer, Solidus, Mirakl & Slack• Serviced customers offering order assistance and escalating order issues to appropriate Slack channels using Narvar, Solidus, Mirakl & Kustomer • Collaborated with internal and external teams and partners, translating customer issues and feedback into a clearly defined feature and data requests• Presented policy and tool needs and product recommendations to optimize agent and customer experience for quicker order resolutions Show less

    • Project Manager
      • May 2020 - Dec 2020

      06/2016 - 12/2016 // 05/2020 - 12/2020 • Optimized event databases using G-Suite resulting in 40% higher-performing marketing efforts and 93% project completion • Project managed 15+ weekly team tasks, budgets, and timelines setting weekly/monthly deadlines and goals using G-Suite/Asana • Presented event strategy including digital marketing tactics resulting in a 30% increase in ticket sales from previous years among the target audience 06/2016 - 12/2016 // 05/2020 - 12/2020 • Optimized event databases using G-Suite resulting in 40% higher-performing marketing efforts and 93% project completion • Project managed 15+ weekly team tasks, budgets, and timelines setting weekly/monthly deadlines and goals using G-Suite/Asana • Presented event strategy including digital marketing tactics resulting in a 30% increase in ticket sales from previous years among the target audience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Community Manager & Product Policy Specialist
      • Feb 2018 - Aug 2019

      • Provided member support, solving 200+ support emails/450+ moderation tasks weekly using Slack, Zendesk, Skynet, and G-Suite • Collaborated with 4+ internal teams for product knowledge, recommendations, insights, and bug reporting • Initiated product feedback with scalable solutions and internal tool needs resulting in a 50% increase in automated tasks • Presented insights daily, leading product buy-in initiatives across various teams • Provided member support, solving 200+ support emails/450+ moderation tasks weekly using Slack, Zendesk, Skynet, and G-Suite • Collaborated with 4+ internal teams for product knowledge, recommendations, insights, and bug reporting • Initiated product feedback with scalable solutions and internal tool needs resulting in a 50% increase in automated tasks • Presented insights daily, leading product buy-in initiatives across various teams

    • Founder
      • Jan 2017 - Jun 2018

      • Created an events brand dedicated to local business and community relations resulting in increased patronage of participating bars and restaurants by almost 40% of their target audiences • Created 2 successful brunches & day parties and a speed-dating event, pioneering the brunch scene for Newark, NJ Natives • Created an email marketing strategy for all events resulting in a 70% CTR of all email campaigns using platforms Splashthat, Eventbrite & Mailchimp • Created an events brand dedicated to local business and community relations resulting in increased patronage of participating bars and restaurants by almost 40% of their target audiences • Created 2 successful brunches & day parties and a speed-dating event, pioneering the brunch scene for Newark, NJ Natives • Created an email marketing strategy for all events resulting in a 70% CTR of all email campaigns using platforms Splashthat, Eventbrite & Mailchimp

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Project Manager
      • Sep 2015 - Sep 2017

      • Managed and staffed 130+ employees for Prudential Center Events with an expected attendance of over 3000+ people • Strategized open area configuration and staffing needs per concession location using ABI and G-Suite • Coordinated weekly meetings with 3+ internal teams for event insights and concession team needs • Managed and staffed 130+ employees for Prudential Center Events with an expected attendance of over 3000+ people • Strategized open area configuration and staffing needs per concession location using ABI and G-Suite • Coordinated weekly meetings with 3+ internal teams for event insights and concession team needs

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Sales Specialist
      • Nov 2014 - Sep 2015

      • Assisted luxury clients via Net-A-Porter, Mr. Porter, The Outnet, and Jimmy Choo.com • Provided product knowledge and promotional offers resulting in sales of $8k+ per month • Utilized MS Office, ADP, and Salesforce to service 50+ customers daily via phone and email communication • Assisted luxury clients via Net-A-Porter, Mr. Porter, The Outnet, and Jimmy Choo.com • Provided product knowledge and promotional offers resulting in sales of $8k+ per month • Utilized MS Office, ADP, and Salesforce to service 50+ customers daily via phone and email communication

    • Marketing Strategy Manager
      • Nov 2013 - Jun 2015

      • Created strategies to promote the brand online and offline resulting in Howard University's first HVO event with 75+ attendees • Created rebrand strategy using effective brand messaging and storytelling resulting in a 20% increase in subscriber lists, 30% in site views and article clicks • Created a social media strategy and campaign for Twitter, Instagram, and Tumblr, resulting in increased social media engagement by 30% within 4 months utilizing platforms, Tweetdeck, G-Suite, Adobe Creative Suite, and WordPress Show less

Education

  • North Carolina State University
    Master in Management, Business, Management, Marketing, and Related Support Services
    2019 - 2020
  • SKEMA Business School
    Master of Science - MS, Global Luxury & Management
    2019 - 2020
  • Howard University
    Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
    2010 - 2014

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