Account Manager (SEA)

• Jul 2022 - Present

Regional Assistant Digital Marketing Manager

• Dec 2020 - Jul 2022

- Lead regional paid digital marketing efforts across South-East Asia (SG, MY, TH, VN) for Flagship campaigns & Always-On activations. - Manage digital media agency and develop media strategies to enhance brand awareness, increase site traffic and achieve ROAS KPIs. - Spearhead development of new marketing programs to uncover consumer insights, inform marketing strategies and accelerate business growth. - Close collaboration with regional and global stakeholders to implement initiatives and campaigns to drive brand awareness and enhance conversions of new products. - Collaborate with DTC/E-Commerce teams to ensure alignment across customer journey driving sell-through and sell out for products. - Led media pitch process to enhance media buying and planning processes, drive media efficiencies and cost savings. - Main point of contact for paid media efforts, media campaign strategy development and digital marketing training across SEA. - Mentor executives to ensure seamless customer journey and communications across Paid & Owned media platforms (CMS, EDM, Social). Show less

Regional Senior Media Planner

• May 2019 - Dec 2020

- Managed MNC accounts (Samsung, General Mills, FCA) with campaigns across the marketing funnel in South-East Asia (SEA).- Drive global to local connectivity through the regional hub and was part of strategy team to develop regional guidance and governance across SEA markets, whilst also managing internal and external stakeholders- Pilot new-to-market initiatives across the region through regional test & learn campaigns- Unlocked additional value to clients through cost savings, access to alpha-beta products, and boosted media cost efficiencies by working with internal stakeholders and media vendors to establish the first regional digital media partnership. - Part of the team to establish data and analytics solutions across SEA to drive operational efficiencies- Mentored junior associates to deliver projects and client deliverables in a timely and accurate manner.- Developed competitive analysis reviews with recommendations to enhance client’s marketing strategy. Show less

Media Planner

• Jan 2018 - May 2019

Marketing Executive

• Jul 2016 - Dec 2017

- Conceptualise and develop In-Centre marketing activities to drive traffic to centre. - Restructured and revamped media kit and introduced 12 new media products to enhance product offerings to drive revenue. - Develop and propose customised media solutions based on client's campaign brief and objectives. - Manage client accounts and work with designers to execute creative brief and develop ad creatives for Suntec Singapore media platforms. - Conceptualise and develop In-Centre marketing activities to drive traffic to centre. - Restructured and revamped media kit and introduced 12 new media products to enhance product offerings to drive revenue. - Develop and propose customised media solutions based on client's campaign brief and objectives. - Manage client accounts and work with designers to execute creative brief and develop ad creatives for Suntec Singapore media platforms.

Management Consulting Intern

• Jul 2015 - Jul 2015

- Worked with a team of 4 students to devised a trendspotting methodology to identify in-market social trends. - Created a process workflow for the project that provided overall direction for the organisation. - Presented findings to key stakeholders including the Executive Board. - Worked with a team of 4 students to devised a trendspotting methodology to identify in-market social trends. - Created a process workflow for the project that provided overall direction for the organisation. - Presented findings to key stakeholders including the Executive Board.

Corporate Secretarial Assistant

• Oct 2013 - Jan 2014

- Responsible for official documentation to facilitate organizational change implementation. - Responsible for official documentation to facilitate organizational change implementation.

Civil Records Officer

• Sep 2011 - Sep 2013

- Managed civil offences committed by servicemen through liaison with government agencies. - Performed statistical analysis to develop Annual Crime reports and policy reviews. - Streamlined department processes under the Workplace Improvement Team Scheme (WITs) by creating a database system to automate civil offence reporting. - Awarded the Best Soldier of the Month (BSOM) in the December in recognition for strong work ethics and contributions. - Managed civil offences committed by servicemen through liaison with government agencies. - Performed statistical analysis to develop Annual Crime reports and policy reviews. - Streamlined department processes under the Workplace Improvement Team Scheme (WITs) by creating a database system to automate civil offence reporting. - Awarded the Best Soldier of the Month (BSOM) in the December in recognition for strong work ethics and contributions.

Intern

• Sep 2010 - Feb 2011

- Interned at Group Technology & Operations department and documented housing loans for customers to discharge their mortgages with the bank. - Interned at Group Technology & Operations department and documented housing loans for customers to discharge their mortgages with the bank.