Experience

ISETAN MITSUKOSHI

• Retail
• 1 - 100 Employee

• Assistant Marketing Manager

  • Apr 2022 - Present

• Senior Marketing Executive

  • Apr 2021 - Mar 2022

  My role as Senior Marketing Executive in Isetan Singapore involves taking on the company's marketing efforts through both traditional and digital marketing.My role mainly consists of membership recruitment, loyalty marketing, customer experience, Isetan loyalty app development, social media marketing and PR whilst ensuring that Isetan Singapore progresses and improves its digital marketing capabilities.

• Marketing Executive

  • Jul 2019 - Mar 2021



Four Star Mattress

• Singapore
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Marketing Executive

  • Nov 2017 - Jul 2019

  Lead the company’s marketing efforts on all fronts, ensuring successful and meaningful campaigns. In my stint in the company, marketing efforts have increased sales figures and brand awareness by expanding to a wider market. • Headed the development of the new Four Star DETENSE | ArcticSilk™ product range and all creative developments. • Coordinated the successful product launch, garnering strong interests from new and old dealers, media, influencers and competitors. • Achieved 50% increase in sales in the first month, by utilizing an aggressive first mover strategy secured our position as a game-changer in the industry and a 100% increase within 1.5 months. • In-charge of all copywriting such as press-releases, brochures, website as well as internal and external communications. • In-charge of all graphic design for print, advertisement, e-collaterals, product logos, marketing collaterals and booth designs. • In-charge of all sales events and planning to boost sales and brand positioning. • Source press and advertising opportunities and maintain a strong relationship with media partners. • Manage SEO and SEM campaign progress with agency. • Business development, development of sales and marketing strategies and all collateral. • Plan and manage all social media postings and paid ads. • Repositioning of the brand to capture a wider target audience. Show less



The Idea Laboratory

• Singapore
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Oct 2016 - Jul 2017

  Gained in-depth knowledge into advertising and marketing, knowing the ins and outs of the industry. Worked with big-name clients on traditional and digital campaigns thus being well-versed and up to date with trends that lead the industry whilst exploring other means of marketing to increase value and quality of advertising. • Demonstrated history of working in the marketing and advertising industry. • Developed strong understanding for the Banking, F&B, Medical, Retail and FMCG industries. • Understanding brand identity to ensure all creatives are aligned to the brand identity and goals of the campaign. • Management of client and design team to ensure timeliness and quality. • Managed high-value clients of Facebook to ensure that the objectives and ideas are communicated clearly. • Managed third-party vendors to ensure that the work is done properly and matches up to the high standards set by the clients and myself. Special Mentions: • Managed and lead a project for Nestlé All Purpose Cream (PHI). • The ads achieved great success for Nestlé, boosting product sales by 2 folds, reaching 500,000 new households and an 8.8 point lift in ad awareness. Show less



Singapore Army

• Singapore
• Armed Forces
• 700 & Above Employee

• Artillery Officer

  • Sep 2013 - May 2016

  Training of the Men, Specialist and Officer Cadets. Responsible for the welfare, development of military skills, physical fitness and conditioning, ensuring that the standards exceed the standards set by the unit. Outside of training duties, administrative duties are carried out meticulously to ensure the smooth running of the unit. 24th Battalion Singapore Artillery (Division Recce Officer) • Best Commander Award • 28th SEA Games 2015 Opening & Closing Ceremony key-appointment holder • Plan and conduct holistic training for the men, specialists and officer cadets • Trained a highly motivated division recce team, which led to operational excellence and superiority. • Ensure daily battery tasks are run smoothly Artillery Institute (Reconnaissance & Survey Instructor) • Development of Recce Content for the new Curriculum Transformation (CTX) • Led the Jungle Survival Training in Brunei, ensuring smooth execution and welfare for training cadets • Planning, Organisation and Execution for an Instructor Exchange Programme with the Indian Artillery • Defence officer for court-martial Show less