Marketing Officer

• Oct 2022 - Present

Digital Engagement Officer

• Mar 2021 - Oct 2022

- Led partnership with Paisley FM to develop a hospital radio show. - Achieved 85% increase in Instagram Story participation and 79% increase in post engagements. - Supported Glasgow to share the most #WMTY tweets in the world for 2021 and 2022. - Enhanced promotion of public involvement activities through social media and email marketing. - Produced board’s social media strategy action plan. - Created branded marketing collateral on Adobe Suite and Canva. - Led partnership with Paisley FM to develop a hospital radio show. - Achieved 85% increase in Instagram Story participation and 79% increase in post engagements. - Supported Glasgow to share the most #WMTY tweets in the world for 2021 and 2022. - Enhanced promotion of public involvement activities through social media and email marketing. - Produced board’s social media strategy action plan. - Created branded marketing collateral on Adobe Suite and Canva.

Membership Development Executive (Formerly Intern)

• Oct 2020 - Mar 2021

- Invited B2C and B2B senior members across industries to company events. - Composed marketing emails, identifying unique selling propositions and business value. - Identified target markets of members and helped devise content for bespoke activities. - Grew the community of leaders through referrals and LinkedIn outreach. - Set and reported targets, and trained teammates to use the CRM system effectively. - Achieved the highest completions of the annual survey in the Membership team.

Marketing Officer

• May 2020 - Sep 2020

- Planned and created regular content to promote a variety of stationary and balloons. - Increased post engagements on Facebook and Instagram by 60%. - Produced a balloon brochure using Adobe Suite which was distributed to local hotels. - Planned and created regular content to promote a variety of stationary and balloons. - Increased post engagements on Facebook and Instagram by 60%. - Produced a balloon brochure using Adobe Suite which was distributed to local hotels.

Brand Ambassador

• Sep 2019 - Aug 2020

Saltire Scholar

• Mar 2019 - Aug 2019

Interned with Abellio ScotRail in the summer of 2019.

English Tutor

• Oct 2018 - Apr 2020

Part of the Gateway to Arts programme. Part of the Gateway to Arts programme.

Customer Standards Intern

• Jun 2019 - Aug 2019

- Conducted market research to inform brand positioning of ScotRail’s new coffee brand. - Developed marketing collateral and event logistics for a new coffee brand launch event. - Hosted charity fun day for internship programme, organised games and drafted communications. - Modernised documentation and produced an infographic about the brand’s promises to customers. - Built and tested a new Standards Audit Questionnaire using Qualtrics. - Conducted market research to inform brand positioning of ScotRail’s new coffee brand. - Developed marketing collateral and event logistics for a new coffee brand launch event. - Hosted charity fun day for internship programme, organised games and drafted communications. - Modernised documentation and produced an infographic about the brand’s promises to customers. - Built and tested a new Standards Audit Questionnaire using Qualtrics.

Seasonal Waiter

• Jun 2017 - Aug 2018

Law Intern

• Jun 2018 - Jun 2018