Co-Founder

• Sep 2021 - Present

Executive Events Producer | Marketing Week

• Sep 2021 - Present

Head of Marketing Week Conferences and Awards

• Sep 2017 - Sep 2021

Since September 2017, I've taken on the role of Head of Events for Marketing Week, Greece's long-time premium organizer of conferences and awards. Our objective is clear: to provide the means that will help you upgrade your business & succeed. So, stay tuned for updates regarding top-notch events. Access to expert knowledge is ante portas!

Project Leader

• Jan 2017 - Aug 2017

I was the Project Leader for a number of successful conferences and awards organized by the Marketing Week unit:- AllThingsFacebook conference- Social Media Conference'17- Peak Performance Marketing Awards- Content Marketing & Native Advertising'17 Conference- Social Media Awards- Peak Marketing Conference, in collaboration with Google- E-volution Awards- Mobile Engagement Forum'17

Business Director, Greece

• Mar 2018 - Dec 2020

With Optimization Academy we are on a mission to uncover the hidden secrets to CRO success. As Ivan Imhoff, Founder of the Optimization Academy says, "successful conversion optimization is not an art, but a science. It requires an in-depth understanding of human psychology, cognitive principles and scientific methodologies."That is why we introduced the Academy. In order to empower eCommerce professionals to get the knowledge to design their own solutions & boost their ROI and online sales.So, if you are interested in seeing your conversion rates go up, feel free to contact me directly and ask for further info about Optimization Academy.

Content Curator

• Sep 2012 - Dec 2020

UPGRADE 100 (previously known as iCEEfest) was founded 10 years ago. In 2019, the event gathered more than 4500 people from 20+ countries in the region, whereas it brought together over 150 speakers and an equally large number of companies. The festival is structured into several streams of content, focusing on the main categories of the digital world, including Innovation, Creativity, VR & AR, AD tech, eHealth, IoT, Fintech , AI & Robotics. https://www.upgrade100.com/ UPGRADE 100 (previously known as iCEEfest) was founded 10 years ago. In 2019, the event gathered more than 4500 people from 20+ countries in the region, whereas it brought together over 150 speakers and an equally large number of companies. The festival is structured into several streams of content, focusing on the main categories of the digital world, including Innovation, Creativity, VR & AR, AD tech, eHealth, IoT, Fintech , AI & Robotics. https://www.upgrade100.com/

Global Digital Communications Manager

• Jan 2015 - Dec 2016

During my 2 year span, I was working closely with internal brand stakeholders and agency partners across the FF Group’s brands global portfolio, in order to develop and lead the implementation of innovative and effective digital media strategies and tactics.Moreover, among other tasks, I was responsible for...… spearheading all global digital activations for key product launches & occasions such as Black Friday, Xmas and Singles Day.… implementing and maintaining an updated editorial calendar for the brand’s websites, newsletters & Social Media channels.… aligning all internal teams to ensure a world-class standard for FF Group & achieve a consistent brand message across all channels.… managing the annual budget & the ROI evaluation of each project.

International Marketing Manager

• Sep 2012 - Jan 2015

Spearheading the Marketing activities of the ThinkDigital Group of Companies (ThinkDigital, ForestView, ShoppingNetwork & TailWind) across CEE & SE Europe. Therefore, in my day-to-day activities I did wear a number of different hats (and this is what made it challenging and interesting): Hats like...- Trade Marketing: from heading up TDG's newsletters and our presence in various events, to building the marketing strategy behind our services. - Social Media Marketing: orchestrating the 4 companies' social media presence on Facebook, Twitter, LinkedIn & Slideshare, making sure we provide our audience with relevant and interesting information. - Conference Producer: Helping my colleagues organize popular conferences such as "AllThingsFacebook", taking place once every year in the markets we operate, as well as the annual "ICEEfest" (www.iceefest.com), which every June brings together the industry’s biggest players from across the globe to offer insights and share best practices in areas such as Digital Creativity, Social Media, Mobile, Digital Publishing, eCommerce, Performance Marketing and Entrepreneurship.

Conference Producer

• Jan 2010 - Sep 2012

Producing, in conjunction with my colleagues, a series of yearly Conferences around the topics of Advertising, Marketing & Online Media* Athens Creativity Conference '12 (June 11, 2012, www.athenscreativity.gr) With Ali Ali, Adrian Botan, Dave Bedwood, Geoffrey Hantson, Stein Janssen & Enon Landenberg• Social Media Conference '12 (April, 27, 2012, www.socialmediaconference.gr)• "AllThingsFacebook" (December 2011)• 9th Marketing Directors Forum (October 2011)• Online Marketing Conference "11" (June 2011)• Athens Creativity Conference (May 2011) With Mark Bernath, Eric Quennoy, Karpat Polat, Tom Beckman, Yonathan Dominitz, Patrick Collister, Nic Roope et. al. • Social Media Conference (March 2011)• 8th Marketing Directors Forum (November 2010)• 10th Online Marketing Conference (June 2010)• 360 Creativity Forum (May 2010) With Paul Lavoie, Pablo Alzugaray, Steff Geissbuhler, Steve Vranakis, Stefan Schmidt, Julian Boulding, Ronald Wohlman et. al.

Editor

• Nov 2005 - Sep 2012

I work as the Online Marketing & Advertising editor for "Marketing Week" magazine, Greece's premier industry publication for Media, Advertising & Marketing, and its daily newsletter sibling "Daily Fax". As a correspondent, I have attended:• Cannes Advertising Festival in 2006, 2007, 2008, 2010, 2011, 2012• Golden Drum Festival in 2009, 2010• Eurobest Festival in 2009• Tomorrow Awards in 2011

Athens Correspondent

• Oct 2005 - Oct 2009

Responsible for writing game reports in English and interviewing coaches & players during European home matches of clubs such as Panathinaikos, Panionios, Aris, Panellinios, Maroussi and Olympiakos. Responsible for writing game reports in English and interviewing coaches & players during European home matches of clubs such as Panathinaikos, Panionios, Aris, Panellinios, Maroussi and Olympiakos.

Olympic News Service Flash Quote Reporter

• Jun 2004 - Sep 2004

Covering the Regattas during the Olympic and Paralympic Games. Besides interviewing athletes, I was entrusted with the everyday writing of event reviews, previews and features. Covering the Regattas during the Olympic and Paralympic Games. Besides interviewing athletes, I was entrusted with the everyday writing of event reviews, previews and features.