Experience

DICE (EA Digital Illusions CE AB)

• Sweden
• Computer Games
• 300 - 400 Employee

• Sr Lead Product Manager

  • Sep 2022 - Present

  Lyon, Auvergne-Rhône-Alpes, France Product Team leader responsible for the revenue & engagement strategy on live services for Battlefield 2042. Part of the project’s core leadership group reporting directly to the Senior Producer. Battlefield 2042 is the latest installment in the multi-million dollar franchise Battlefield, a leader in the AAA competitive shooter space. Leading a 4-person team responsible for: MONETIZATION STRATEGY - Overall monetization strategy (systems, roadmap...) - Store and… Show more Product Team leader responsible for the revenue & engagement strategy on live services for Battlefield 2042. Part of the project’s core leadership group reporting directly to the Senior Producer. Battlefield 2042 is the latest installment in the multi-million dollar franchise Battlefield, a leader in the AAA competitive shooter space. Leading a 4-person team responsible for: MONETIZATION STRATEGY - Overall monetization strategy (systems, roadmap...) - Store and cosmetics strategy & pricing - Battle pass monetization strategy - Commercial strategy (sku roadmap, content and timing) - Monetization features backlog and prioritization ENGAGEMENT STRATEGY - Engagement roadmap (game modes rotation, in-game experience, events) - Integration with progression systems - Engagement features backlog and prioritization SEASONAL ROADMAP - Monetization roadmap (new features & improvement of existing features) - Cosmetics content & direction (quantities, rarities, cosmetics selection...) INSIGHTS & ANALYTICS - Key stakeholder and approver in the forecasting process - Main client setting priorities for internal analytics and insights team - Insights generation on engagement & monetization Show less



Ubisoft

• France
• Computer Games
• 700 & Above Employee

• Monetization Director

  • Aug 2021 - Aug 2022

  San Francisco Bay Area Project: XDefiant - a free-to-play, fast-paced arena first-person shooter that combines intense gunplay with personalized loadouts and specialized factions. Role: Revenue Lead on the game & Product Owner responsible for building and implementing the revenue strategy and revenue-related features for our game. Directly managing 2 resources and leading a 3-person team (2 Designers, 1 Producer). Responsible for defining team priorities and tasks. Lead on: - Monetization offer… Show more Project: XDefiant - a free-to-play, fast-paced arena first-person shooter that combines intense gunplay with personalized loadouts and specialized factions. Role: Revenue Lead on the game & Product Owner responsible for building and implementing the revenue strategy and revenue-related features for our game. Directly managing 2 resources and leading a 3-person team (2 Designers, 1 Producer). Responsible for defining team priorities and tasks. Lead on: - Monetization offer & scope - Store content, design & pricing - Monetization features definition and delivery - Live Services roadmap building (including creative input) & prioritization - Integration of monetization mechanics with other game systems - Financial projections (revenue) & monetization KPIs - Point of contact of distribution & business partners for sku planning and partnerships - Monetization live operations planning & execution - Monetization tooling improvements I was also directly involved in key topics such as building and improving production pipelines for cosmetic content, putting together our overall service roadmap, defining our release strategy, and building asset plans to support monetized content with our marketing team.

• Associate Director, Monetization

  • Feb 2020 - Jul 2021

  San Francisco Bay Area Project: XDefiant - a free-to-play, fast-paced arena first-person shooter that combines intense gunplay with personalized loadouts and specialized factions. Role: Revenue Lead on the game & Product Owner responsible for building and implementing the revenue strategy and revenue-related features for our game. Directly managing 2 resources and leading a 3-person team (2 Designers, 1 Producer). Responsible for defining team priorities and tasks. Lead on: - Monetization offer… Show more Project: XDefiant - a free-to-play, fast-paced arena first-person shooter that combines intense gunplay with personalized loadouts and specialized factions. Role: Revenue Lead on the game & Product Owner responsible for building and implementing the revenue strategy and revenue-related features for our game. Directly managing 2 resources and leading a 3-person team (2 Designers, 1 Producer). Responsible for defining team priorities and tasks. Lead on: - Monetization offer & scope - Store content, design & pricing - Monetization features definition and delivery - Live Services roadmap building (including creative input) & prioritization - Integration of monetization mechanics with other game systems - Financial projections (revenue) & monetization KPIs - Point of contact of distribution & business partners for sku planning and partnerships - Monetization live operations planning & execution - Monetization tooling improvements I was also directly involved in key topics such as building and improving production pipelines for cosmetic content, putting together our overall service roadmap, defining our release strategy, and building asset plans to support monetized content with our marketing team.

• Senior International Brand Manager

  • Mar 2019 - Feb 2020

  San Francisco, California XDefiant Responsible for early branding and positioning work on the game, as well as some design & monetization topics. Branding scope: - Product positioning & brand fundamentals - Market analysis - Consumer research and insights (qualitative & quantitative testing) Design & Monetization scope: - Monetization offer & scope - Store content, design & pricing - Content roadmap & prioritization

• Live Brand Manager

  • Oct 2016 - Mar 2019

  San Francisco, California Split time between marketing live services products, and leading marketing launch campaigns on high-budget AAA games played by millions of players. Role mixing strategy & execution of activations. Drove multiple cross-functional teams (CRM, media, PR...) to achieve business goals and deliver high-quality execution that respects the core message and strategy. Impact: - Helped correct course following the launch of The Division with a major patch (1.4) and subsequent content releases… Show more Split time between marketing live services products, and leading marketing launch campaigns on high-budget AAA games played by millions of players. Role mixing strategy & execution of activations. Drove multiple cross-functional teams (CRM, media, PR...) to achieve business goals and deliver high-quality execution that respects the core message and strategy. Impact: - Helped correct course following the launch of The Division with a major patch (1.4) and subsequent content releases that turned player sentiment around and positively impacted PR, sales and in-game activity and revenue - Drove the biggest Open Beta in Ubisoft history with Ghost Recon Wildlands; and steered the title post-launch to become a key back catalog game, leading to an increase in post-launch marketing budget and the addition of a Year 2 roadmap with a PVP mode launch and multiple events and content releases Launch campaigns work included: - Campaign framework - PR, CRM & Media strategy - Key pulses definition, design, execution & analyses - Analytics & reporting - Communication & key assets - KPIs definition & monitoring Live services product management included: - Season Pass/DLCs/in-game monetization/in-game content roadmap building in collaboration with production teams - Marketing plans definition (beats, assets, content, budget) and execution of campaigns - Assets creation - Analytics & reporting - Budget management and allocation Brands: Watch_Dogs2, The Division, Ghost Recon Wildlands, For Honor, The Crew 2, The Division 2 Campaigns: - The Division 2 launch campaign & Beta phases - The Crew 2 launch campaign & Beta phases - Ghost Recon Wildlands: Beta phases, DLC launches, post-launch operations - Watch_Dogs 2: DLC launches, post-launch operations - The Division: DLC launches, post-launch operations

• Monetization & Analytics Manager - Assassin's Creed Brand

  • Sep 2015 - Oct 2016

  Montreal, Canada Area Supervising revenue strategy, live business operations and analytical initiatives at the franchise level for Assassin's Creed: - Optimizing the brand’s ability to generate digital revenue through additional content & in-game monetization. Includes building a digital content roadmap and driving and optimizing in-game monetization. Achievements include defining the full DLC and Season Pass scope of AC Syndicate & AC Origins (content & pricing) and closely working with design teams to build… Show more Supervising revenue strategy, live business operations and analytical initiatives at the franchise level for Assassin's Creed: - Optimizing the brand’s ability to generate digital revenue through additional content & in-game monetization. Includes building a digital content roadmap and driving and optimizing in-game monetization. Achievements include defining the full DLC and Season Pass scope of AC Syndicate & AC Origins (content & pricing) and closely working with design teams to build a fair, robust and profitable monetization system (offer, pricing, interactions with core game loops). - Leading live business operations and sku content strategy (Gold Edition, Deluxe Edition) in collaboration with publishing partners, coordinating promotions and messaging - Leading the definition and execution of the player lifecycle at franchise level; includes working closely with CRM teams in order to define a multi-channels lifecycle in line with each player’s experience and the game’s content - Driving analytics-related initiatives on the brand: permanently analyzing in-game metrics to maximize the impact of live operations. Collaborated with various data-centric teams throughout the company on AC projects to enrich our knowledge of AC consumers; pushed relevant & accurate data to production and business teams in order to promote data-informed decisions Impact: - Drove an improved store and Season Pass strategy that led to a yearly double-digit % increase in ARPPU with no impact on player sentiment - Leveraged player insight to pivot franchise DLC strategy from side stories to expansions, leading to an increase in attach rate and player engagement - Designed and drove the implementation of an improved in-game messaging system to increase visibility of additional content & monetization content

• Live Product Manager - Assassin's Creed Brand

  • Sep 2014 - Sep 2015

  Montreal, Canada Area Leading Business Live Ops of all AC projects. Main missions: • Defining the post-launch content (DLC & Season Pass strategy) and sku strategy with production & business teams: content, release dates, price points • Crafting the post-launch communication strategy and assets release plan • Supervising the production of post-launch assets (static assets: screenshots, key arts; video assets) • Defining & executing the post-launch plan: content release, in-game events… Show more Leading Business Live Ops of all AC projects. Main missions: • Defining the post-launch content (DLC & Season Pass strategy) and sku strategy with production & business teams: content, release dates, price points • Crafting the post-launch communication strategy and assets release plan • Supervising the production of post-launch assets (static assets: screenshots, key arts; video assets) • Defining & executing the post-launch plan: content release, in-game events, promotions • Working with CRM teams to define and execute a multi-channel CRM strategy for each Assassin's Creed title • Syncing business partners on monetization operations • Permanently analyzing in-game metrics to maximize the impact of operations • Optimizing items pricing and in-game store design to maximize revenues Projects: Assassin's Creed Unity (2014), Assassin's Creed Rogue (2014), Assassin's Creed Chronicles: China (2015), Assassin's Creed Syndicate (2015)

• International Product Manager

  • Apr 2013 - Aug 2014

  Annecy, France [Assassin's Creed Unity - Dead Kings DLC] 2014 Product positioning, visual identity and marketing strategy: - Key visuals - Assets creation - Reveal & marketing strategy Announce CGI trailer: - Led the asset production process from the concept phase to the execution, in collaboration with the game's core team and the CGI studio. [Assassin's Creed IV: Black Flag multiplayer] 2013-2014 Based within Ubisoft's Annecy studio, in charge of developing the… Show more [Assassin's Creed Unity - Dead Kings DLC] 2014 Product positioning, visual identity and marketing strategy: - Key visuals - Assets creation - Reveal & marketing strategy Announce CGI trailer: - Led the asset production process from the concept phase to the execution, in collaboration with the game's core team and the CGI studio. [Assassin's Creed IV: Black Flag multiplayer] 2013-2014 Based within Ubisoft's Annecy studio, in charge of developing the multiplayer mode of the Assassin's Creed franchise. An International Product Manager's role is to help define and implement a game brand strategy into marketing assets, and support operational marketing in setting up and executing the communication plan. Main tasks include: - Defining visual identity and supervising production of communication elements: trailers, promotional & events visuals - Planning the production of these assets and managing a dedicated budget - Shaping product positioning through competitive and trends analysis - Crafting and executing the global marketing strategy: pulse moments, key messaging, reveals, assets releases - Working on the organization of key industry events (E3, SD Comic-Con, Gamescom, NY Comic-Con...) to ensure product visibility - Working with local marketing (EMEA, US) to promote the game at the local level - Handling post-launch marketing of the product: design a post-launch calendar, push digital content, optimize in-game monetization, promote in-game events - Developing esports initiatives (ESWC) - Representing the marketing function within the Annecy studio Assassin's Creed is one of the biggest video games and entertainment brands of the recent years, and has sold millions of copies worldwide since 2007. ACIV Black Flag Multiplayer is IGN's 'Best Multiplayer Game' of 2014 on PS4

• Junior Analyst - Consumer & Market Research

  • Jan 2012 - Mar 2013

  San Francisco Bay Area Role based at Ubisoft’s North American HQ in San Francisco, California. As a part of the Consumer & Market Knowledge team, I was the key contact for US teams for any request related to market/consumer studies and insights, representing the company's worldwide Market Knowledge team. Tasks: - Providing US-based Ubisoft teams with actionable insights regarding consumer behavior and market trends in the gaming and non-gaming industry. - Assisting production & business teams in… Show more Role based at Ubisoft’s North American HQ in San Francisco, California. As a part of the Consumer & Market Knowledge team, I was the key contact for US teams for any request related to market/consumer studies and insights, representing the company's worldwide Market Knowledge team. Tasks: - Providing US-based Ubisoft teams with actionable insights regarding consumer behavior and market trends in the gaming and non-gaming industry. - Assisting production & business teams in strategic decisions regarding new markets (consumer targeting, acquisition, monetization). - Monitoring, analyzing and translating consumer trends into actionable recommendations consumer trends - Areas of expertise: tablet & mobile markets, consoles market, web-based markets, connected TV. Other information: -Lead analyst for any Forrester Research data analysis across Ubisoft - Workload split by field (approx.): mobile (smartphones & tablets) 40%, traditional gaming 20%, web-based & F2P gaming 20%, lifestyle & trends 10%

• Associate Product Manager (Intern) - Assassin's Creed Brotherhood (France)

  • Jul 2010 - Jan 2011

  Paris Area, France Brands: Assassin's Creed, Tom Clancy's Ghost Recon Products: Assassin's Creed Brotherhood (PS3 & X360), Ghost Recon (Wii), Ghost Recon Predator (PSP), Racket Sports (PS3) Tasks: - Designed and implemented the multi-phase marketing campaign for the PS3 & X360 game Assassin's Creed Brotherhood (Top 3 in terms of sales for the 2010 holiday season) on the French market: web, press, TV, radio, social media campaign - Supervised any initiative linked to the brand on the French… Show more Brands: Assassin's Creed, Tom Clancy's Ghost Recon Products: Assassin's Creed Brotherhood (PS3 & X360), Ghost Recon (Wii), Ghost Recon Predator (PSP), Racket Sports (PS3) Tasks: - Designed and implemented the multi-phase marketing campaign for the PS3 & X360 game Assassin's Creed Brotherhood (Top 3 in terms of sales for the 2010 holiday season) on the French market: web, press, TV, radio, social media campaign - Supervised any initiative linked to the brand on the French territory in order to ensure they were in line with the brand's equity and core values. - Created and adapted communication and commercial tools - Presented the game to buyers from various retailers - Was involved in promotional events: tradeshows, launch events with the press, special events with consumers - Supervised external agencies in visual assets creation - Provided market studies and post-launch analyses of games Achievements: Assassin's Creed Brotherhood made the GFK Top 3 in terms of sales (PS3 & X360) for the 2010 holiday season, exceeding forecasts and sales of the previous installment. Show less

• Market Analyst (Intern)

  • Mar 2009 - Aug 2009

  Montreuil Area, France Market Analyst, part of the International Marketing department at Ubisoft World HQ in Montreuil, France. Tasks : - Provided sales forecasts and analyses on various brands, products and markets (with a focus on 'traditional' games) to Ubisoft teams around the world - Analyzed in-game behavioral data in order to generate consumer insights - Performed studies and recommendations on future games and industry trends (including digital distribution, DLC, piracy)



Connection Events

• Events Services
• 1 - 100 Employee

• Short-term placement

  • Dec 2007 - Dec 2007

  Oversaw attendants and helped organizing the leading business convention in the video games industry



Lyon Infocité - Lyon Game

• Marketing Specialist & Assistant PR Manager (Internship)

  • Feb 2006 - Jun 2006

  Lyon Area, France Internship for Lyon Infocité-Lyon Game, a public/private structure aimed at supporting and stimulating the digital industry in the Rhône-Alpes region, France : - Created two market studies aiming at analyzing the economic situations of two different sectors in the Rhône-Alpes region: the video games industry and the IT sector. - Assisted the Public Relations Manager in both French and International PR - Organized press conferences involving a wide range of information media: radio, TV,… Show more Internship for Lyon Infocité-Lyon Game, a public/private structure aimed at supporting and stimulating the digital industry in the Rhône-Alpes region, France : - Created two market studies aiming at analyzing the economic situations of two different sectors in the Rhône-Alpes region: the video games industry and the IT sector. - Assisted the Public Relations Manager in both French and International PR - Organized press conferences involving a wide range of information media: radio, TV, press, online media. Show less